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Could Uniqlo Be a Formidable Competitor in the Malaysia Apparel Retail Market

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Submitted By ngenghoo
Words 2825
Pages 12
TABLE OF CONTENT 1. INTRODUCTION …………………………………………………….... 2 2.1 Overview 2.2 Company History 2.3 FAST RETAILING WAY (FR Group Corporate Philosophy) 2.4.1 Corporate Statement 2.4.2 The FAST RETAILING Group Mission

2. BUSINESS MODEL & STRATEGIC...…………………………………3 3.4 Specialty Store Retailer of Private Label Apparel 3.5 Procurement of Materials 3.6 Product Planning 3.7 Production 3.8 Sales 3.9 Customer Service 3.10.3 Their Basic Principle 3.10.4 Three Promises to Their Customer 3.10.5 Product Development Based on Customer Feedback
2.7 Totally Ignore Fashion 3. REFINING UNIQLO BUSINESS MODEL AND STRATEGIC……… 5 4.10 UNIQLO Brand Name 4.11 Emphasis in urban stores 4.12 Large-scale Store Business Model 4.13 Market for Women’s wear is Twice of Men’s wear

4. UNIQLO MALAYSIA …………………………………….…………… 6 5.14 The Company 5.15 Company Address 5.16 Key People 5.17 UNIQLO Malaysia’s Company Mission 5.18 UNIQLO Malaysia’s Business Strategic 5.19.6 Target Market 5.19.7 Retail Format 5.19.8.1 Product 5.19.8.2 Price 5.19.8.3 Location 5.19.8.4 Promotion and Advertising

5. CONCLUSION……………………………………..………………… 8
INTRODUCTION

1.1 Overview
UNIQLO Co., Ltd – Established since 2nd September 1974, a 100% consolidated subsidiary of Fast Retailing Co., Ltd. (listed company on the first section of Tokyo Stock Exchange), is Japan’s largest apparel retail chain operator specializing in in-house designed casual clothing for men and women of all ages, capturing a 5.5% share of the ¥10.7 trillion Japanese apparel market, operating a network of 852 stores at end of December 2012 generating annual net sales of over ¥620

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