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Counter Ads

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Counter advertisement is made to make the consumers aware of the dangers and the harm a product can cause to them. In most cases, I have witnessed counter-advertisement utilized to create awareness of the possible negative influence that alcohol may cause to the consumers and other related issues. Such action will work effectively if done through the media in the form of printings or video broadcast. They counter advert can also be labeled with the product to make sure that everybody who buys that product has seen that label.
The public health departments are increasingly using the counter advertisement to impact the good behavior among the consumers. There are those who argue that creating awareness of the side effects cannot be the appropriate means to pass the information via the mass media. The counter ads communication structure can be used for the promotion of a wide responsibility to perfect the challenges facing health. Initially, the normal advertisement promotes the policies and the product counters ads, on the other hand, promote only the views that are relevant by the health of the public. The key role played by the counter ads is to change the existing views that public health problems are the same as the personal health problems. The counter ads result to conflicts between various parties because they mix up health issues with the political and social issues. The acceptable strategies to carry out such counter advertisement include the use of modern technology media, use of the socially oriented counter-advertising means. For example, there was an anti-tobacco advert done by California Department of Health Services. All the counter ads that relate to politics for health issues are the perfect substitute to the public service advertisement.
Media literacy refers to the influence it has on the lives of the young generation. TVs, Newspapers, and the Internet have a great impact on how individuals perceive the world and this impact start at an infancy stage. To enhance the public engagement the kids and adults need to acquire the skills and a culture of media literacy. This involves being able to access at least the at all levels, analyzing, and evaluating the placed counter ads placed through those media. This process is known as the media education. Albert Bandura initiated Social Cognitive Theory, which started in 1960. The theory holds that learning only occurs in the social places following an interaction between the individual, his/her behavior, and the environment surrounding them. Social reinforcement at an internal or external level and the general influence are the key features of this theory. The primary objective of this theory is to give an outline of how individuals should limit their behaviors through self-control and reinforcement. This will help them achieve al the set goals and objectives of the counter ads.
Emerging technologies refers to the discipline of technology knowledge that initiates new and significant ideas in various fields of operation. The emerging technology is always accompanied by new technological improvements which people least expected. Usually, a new technology comes with advantages and disadvantages but the advantages outweigh the demerits, therefore, its becomes the preference of the majority. There are examples of emerging technologies in the recent day’s biotechnology, information technology, engineering technology and business and economics technology.
This paper documents the selective emerging trends or technology in the field of business. I have analyzed the selected technology to understand better how it impacts the process of the business and the management issues. I draw real life situations and future predictions on the importance of embracing technology in the business operation. The importance of emerging technologies in all the business organizations is also a factor I have discussed. The importance of the continuity planning includes continuity of normal business operations after a significant loss of data or physical downtime due to natural disasters or other causes such equipment failure. Another important benefit of the continuity planning is that it helps create the customer trust in an organization’s operations. It also reduces the chances of losses made when the operations are not in progress by eliminating the possibility of operations failure. Continuity is facilitated by the emerging technology.
There is a possibility that these emerging technologies will change everything about the normal daily operations of the company. Our culture is dynamic and prone to changes on a very frequent basis, and researcher is coming up with innovations. The innovations are the progressive developments that increase the competitiveness of a certain field. The innovations may comprise of previous technologies that have been improved or grouped together to perform more efficiently and effectively. The emerging technology is now composed of those innovations, commercial and theoretical research as well. They emerging technology has benefits and is tailored to make better the live hood of human beings and improve their conditions too. Alvin Toffler argued that some future date will come whereby technology changes things so fast that there is no room for the human race to adjust. A system is introduced and before we familiarize with it an advanced one is introduced. In a real sense, the technology advancement may not have reached that extent but the remains that there is a rapid and intensive emergence of new ways and methods to do things.
Any medium of advertisement used by a company to introduce its new or existing product in the market is judged using the effectiveness of the advertisement. Whether it was popular or not, the creativity in it, how it attracted the people’s attention and the advertisement was effective in the hard business terms. According to my personal research and opinion, the Television remains the most efficient medium of advertisement compared to the internet.
It’s true that there is increased use of the internet in all parts of the world, due to the availability of the smartphones and SNS in the market. However, the literate people lack the know how to use the internet; others cannot afford to install it in their places of residence nor buy the smartphones. The snack food is a commodity that the entire household is ready to consume. Food is an essential need; therefore, the information about the new snack food need to reach everybody.
The low-income families or households who cannot afford the internet can quickly access the television set. The television is cheap to buy and has no extra maintenance cost therefore as the media planner am sure that an advert done through the television network will be most effective. The television is considered to be a medium of the past days yet the advertisement time cost continues to rise. This is because the medium is the best and enables the information to reach many audiences.
Our culture has evolved due the modern technology and daily inventions and discovery of new ideas. Culture has significantly influenced the worldwide consumption of the internet and its World Wide Web through cross-cultural marketing and advertisements. This concept of culture was drawn from the Edward T. and Geert Hofstede models. The geographical barriers are no longer hindering marketing of goods and services to both local and international market. The digital migration has facilitated the marketing since manufacturers can notify the consumers of the existence of new products through advertisement.
I agree with the client’s representative that so many are using the internet, but equal to that number have the television set in their homes. As the media planner, I have witnessed the majority of the business firms, and manufacturing companies have their products advertised on the internet that’s why there is a continuous increase of the cost. The commercial television remains to be a competitive medium of advertisement.

Work Cited:
Mark, T. (2007) Ad land: A global history of advertising, Kogan Page Publishers. Print. .

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