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Counterfactual Thinking Theory

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Regret.
For those dissatisfied, experienced regret leads to counterfactual seeking by looking to find fulfillment of the predetermined options instead of a selected option. This is done by seeking signs of inevitable alternatives with a likelihood to place the selected option in a more promising position, evading awaited regret. This counterfactual thinking reduces the degree of discontent of the chosen outcome by stressing the importance of decision tactics and actions with poor outcomes, creating an incentive to change one’s actions to better the overall outcome. In the study completed by Summerville (2011), expectations resulted in a range of benefits dealing with inevitable options of future outcomes. This reinforced the theory that inferior …show more content…
In the study by Alquist, Ainsworth, Baumeister, Daly and Stillman (2014) the theory was participants who were encouraged to think affirmatively about having free will would generate more counterfactuals than participants in control or anti-free will belief conditions and that manipulated free will belief increased only certain types of counterfactual thinking. Results revealed significant variation among conditions in the number of counterfactual thoughts generated. A planned comparison showed those in free-will condition made significantly more counterfactuals than those in anti-free will and those in the control condition with significant variation in the number of additive counterfactuals generated, ascertaining whether manipulation caused differences in mood. It was done this way to determine if manipulation influenced mood. (Alquist, et al, 2014) If pre-existing free will belief predicted counterfactual thinking, yielding higher confidence in the conclusions concerning the impact of free will beliefs, then would it be possible for people to think of counterfactuals, which could be controlled, when they

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