Premium Essay

Country, Market Entry & Strategy Analysis: India & Pakistan

In:

Submitted By halesem
Words 4667
Pages 19
Illuminer, Inc. Country, Market Entry & Strategy Analysis:
India & Pakistan

This report has been prepared for Illuminer, Inc. a manufacturer of tablets and smartphones. Their smartphones and tablets are assembled in China and then shipped across the world. The company primarily has market share in western markets, specifically the US and across several EU countries. However, as competition is tight between smartphone and tablet manufacturers in more developed western nations, Illuminer has decided to hire KLFH, LLP to explore market potential in two countries with growing 3 and 4G networks – Pakistan and India . Both have telecom companies that have burgeoning data-capable networks and millions of subscribers that would be ripe for Illuminer’s product lines. Illuminer has also asked KLFH to specifically look at two cities for this analysis, as they would serve as test markets for their entry into the country. To this purpose, KLFH has chosen the capital of both nations, New Dehli and Islamabad, for their additional research. KLFH has completed the following country comparison and market entry and strategy analysis, detailed below.
Country and City Overviews
India
India is a highly populous country with a population of 1.21 billion. As the world’s population increases, India still plays an important role because of the fact that India holds over 15% of the overall population in the world. India is a country that has a rather young age group with a median age of 25. Since Illuminer would be selling mobile technologies here, this is a major advantage; a younger population will be more likely to purchases their products than an older population would.
New Delhi is the capital of India. Since there is a considerable amount of migration amongst various states within India, this has caused Delhi to become overpopulated. This overpopulation has limited space

Similar Documents

Free Essay

Business Plan - Entry Into India

...Business in Asia Country Based Business Opportunities Project Housing Opportunities in India Entering the Indian Housing Market ASIAM 2005 Due: 16th September 2005 Submitted: 10th September 2005 Submitted by: Please return graded assignment to: Brendan O’Farrell – 15 Tandanya Street Deakin Uni - S/N 201027576 Mansfield QLD 4122 TABLE OF CONTENTS 1. Executive Summary 3 2. Introduction 4 3. Country Profile 5 3.1 Population & Demographics 5 3.2 Raw Materials and Infrastructure 6 4. Socio-culture 7 4.1 Religion and Language 7 4.2 Indian Housing 7 4.3 Regional Development 8 4.4 Business Environment 9 5. Political, Security and Legal 10 6. Current and Future Environmental Factors now and as at 2008 11 6.1 Economical 11 7. Industry and Competitor Analysis 13 8. Strategy and Planning 14 8.1 Product Description 14 8.2 Product Manufacturing 14 8.3 Product Distribution Channel 15 8.4 Resource Delivery and Labourer Relations 16 8.5 Product Advantage 16 9. Mode of Entry 17 9.1 Options for Mode of Entry 17 9.2 Recommended Mode of Entry 18 9.3 Organisational Structure and Compensation 20 10. Monitoring and Control 21 10.1 Product Monitoring 21 10.2 Performance Measurement 21 11. Future and Exit Strategy 22 12. Conclusion 23 13. References 24 14. Appendices 27 1. Executive Summary This report was commissioned to examine and analyse environmental information on India to produce an...

Words: 5852 - Pages: 24

Free Essay

Marketing Strategy of Basmati Rice in Tunisian Market

...Marketing Assignment. KOHINOOR BASMATI RICE MARKET ENTRY STRATEGY FOR TUNISIAN MARKET. Submitted By: Samik Sarkar MIB 2nd Semester. KOHINOOR BASMATI RICE MARKET ENTRY STRATEGY FOR TUNISIAN MARKET. Choice of Market: Accelerating India's export growth to the Middle East and Africa (MEA) provides an opportunity to add 1-2 percentage points of GDP growth to our economy. India's exports to MEA went up seven times over the 2004 level to about $60 billion in 2010. This was significantly faster than India's overall exports, which went up about five times to $250 billion at the same time. The share of this region in India's total exports has gone up from about 18% to almost 25%. We still have barely scratched the surface of MEA's true potential. In years when retaining the 8%+ GDP growth is such a challenge, focusing on MEA exports makes a whole lot of sense. Currently, our exports to MEA are lopsided, with about half our exports going to a single country, the UAE. This fact seems odd, considering the UAE is one of the smallest countries in MEA in terms of population, till we understand that the UAE plays a role as a trade conduit to other countries in the region. However, it also shows the enormous potential we have if we market our products and services directly to these countries. In Middle East we have countries like Iran , Iraq and Sudan. Iran, which is one of the largest markets in the region, contributes a tiny $2 billion, or 3%, to our exports to the region. Iran has...

Words: 2277 - Pages: 10

Free Essay

Mcdonalds Internationalization

...January, 26th, 2015 Table of Contents 1.0 Company Introduction 4 2.0 Problem Statement 5 3.0 Literature Review 5 3.1 The Concept of Internationalization 5 3.12 The Entry Mode 5 3.13 The Factors That Influence Entry Mode Choice 6 4.0 Findings 7 4.1 Mode of entry 7 4.12 Autonomy in Operations 8 4.13 Conditions of Franchising. 8 4.14 Restaurant Ownership 8 4.2 Location 9 4.21 Mission as the Guiding Principle. 9 4.22 Market share 10 4.23 Pricing Strategy 10 4.3 Functional Strategies 11 4.31 Marketing Problems 11 4.32 HR Problems 11 4.33 Training 11 4.34 Adapting to Pakistani culture 12 4.35 Promotional strategies 12 4.4 Environmental Scanning 12 4.41PEST Analysis 12 5.0 Conclusion and Recommendations 14 6.0 References 16 Abstract In this age of internationalization, people are able to share any kinds of food from different parts of the world, thanks to the global business of food and beverage companies. As the leading driver of global growth in consumer food service, the fast food industry is reaching new consumers continually through improved menus, dining experience upgrades and rapid worldwide expansion. As representatives of this industry and experienced multinationals, the American fast food restaurant groups like McDonald’s. The report discusses how the strategy of globalization affects large multi nationals like McDonald’s. It later elaborates upon...

Words: 4411 - Pages: 18

Free Essay

Internationalisation of Business Strategy

...population. Although, there are varying definitions of the South Asian region, for the purposes for this research, the focus would be on three countries which are Pakistan, India and Sri Lanka. India, the second most populous country in the world and the tenth largest economy is expected to bypass the US economy by in the next three decades along with Germany, Italy, France and other economic giants. Pakistan, the sixth most populous country of the world with a population of 180 million people out of which 65 percent are between the ages of 18-35, represents great potential of a highly skilled workforce (Bhattacharya, pp. 41-45, 2009). Bangladesh, the ninth most populous country of the world has shown great economic growth and human development over the past few years thus offering great prospects for economic growth (Harwood & International Finance Corporation. pp. 45-49, 2010). Important here to note is that these three countries are a part of the Next Eleven (N11) nations, selected by Goldman Sachs Investment Bank that are believed to the drivers of economic growth, attractive options for investment and become economic giants in the 21st century (Kotler, pp. 75-76, 2010). The fact is that western markets are quickly saturating and have realized a significant potential for their growth. In this situation, when the western markets are facing crisis after the recession and the European Debt crisis is expected to create a new...

Words: 2755 - Pages: 12

Premium Essay

Case Study of Mcdonalds India

...THE GOLDEN ARCHES IN INDIA Introduction: The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's. McDonald's overall business: Internationally, McDonald's is the largest chain of fast food restaurants, operating over 31,000 restaurants serving 46 million people in more than 118 countries (But now it is 33,000 restaurants and served on 68 million customers each day in 119 countries). In 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of McDonald’s history. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. This can only be attributed to the fact that McDonald's management style and strategies are extremely effective when faced with the vast amount of issues it has in its sixty plus years of history. McDonald's business in India: McDonald’s success in global growth is exemplified in its achievement in infiltrating the Indian food market. This infiltration has been made famous due to management and strategic issues encountered by McDonald's from the macroeconomic...

Words: 3921 - Pages: 16

Premium Essay

Foreign Direct Investment

...INVESTMENT IN TELECOM SECTOR OF PAKISTAN CONFIDENTIALITY STATEMENT This dissertation has been agreed as confidential between the students, university and sponsoring organisation. This agreement runs for two years from (20 August 2008) STATEMENT OF AUTHENTICITY I have read the University Regulations relating to plagiarism and certify that this dissertation is all my own work and do not contain any unacknowledged work from other sources. WORD COUNT: 16,808 ABSTRACT 07000441 FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Keywords: FDI, Entry Modes, Determinants, Risks, Pakistan Telecom Abstract Pakistan telecom sector has attracted large inflow of foreign direct investment in recent years. Government policy of deregulation and privatization has created an environment conducive for foreign direct investment in telecom sector of Pakistan. This paper will investigate all those factors which have contributed in attracting the foreign direct investment in telecom sector of Pakistan. However, there are some risks associated with the foreign direct investment in telecom sector due to the current political instability and terrorism in the country. This paper will examine the risks associated with the foreign direct investment in telecom sector of Pakistan. Subsequently it will explore entry strategy for foreign companies to enter in Pakistan telecom market. FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Dissertation submitted to the...

Words: 19472 - Pages: 78

Free Essay

Asshignment

...service. September 1999: Launched a unique billing system, EASY which is the Prepaid service. The shareholders Grammen Phone has equity of 55 USD. It is divides among four partners of which Telenor is major. The equity structure of Grameen Phone is as below: [pic] Telenor: It is the state owned telecommunications company in Norway, a country with one of the highest mobile phone densities in the world. Telenor is using the expertise it has gained in its home and international markets and putting it to use in an emerging market such as Bangladesh. Grameen Telecom: It is a non-profit company registered as per the laws of Bangladesh for attaining certain social objectives. Marubeni Corporation: It is one of the leading Japanese trading companies. Gonofone Development Corporation: It was established in New York in the early 1994 for the sole purpose of organizing Grameen Phone. The major lenders are International Finance Corporation, Commonwealth Development Corporation, Asian Development Bank and NORAD. It has given Grameen Phone loan of 50 USD. It also has preferred shareholders of USD 5 million. Industry analysis General environment Macro-economic: Grameen phone is doing business across the nation. So macro-economic variables like purchasing power, exchange rate and GDP growth has profound impact on its future. The main source of revenue for a mobile phone operator is not revenue from selling set or line but from call charge. If the overall economic...

Words: 1263 - Pages: 6

Free Essay

Business Management Analysis

...Haier manufacturers home appliances in over 15100 varieties of different specifications under 96 categories. There have over 100 countries that selling Haier products around the globe. According to the Haier Group official website, Haier now has over 240 subsidiaries companies, over 110 design centers, plants and trading companies and over 50,000 employees throughout the world. Besides doing home appliances business, Haier’s also focused on technology research, manufacturing, trade and financial services. Eventually, the global revenue of Haier for 2005 was RMB 103.4 billion. 1.1 Ownership of The Company According to Financial times, as far as transforming moments in a CEO’s Career, Mr. Zhang Ruimin is the chairman of the Board of Directors and CEO of Haier Group. Mr. Zhang’s current goal is to further enhance Haier’s leadership in Chinese and global markets and strengthen the reputation of Haier’s brand worldwide. In 1984, Zhang Ruimin was appointed as the director of the Qingdao Refrigerator Factory, a small, ailing collectively-owned factory in the Shandong province of China. Under his leadership and unique management philosophy, the company has since grown to become the Haier Group as now to be the China leading’s home appliance brand, and one of the world’s largest home appliances makers with the distribution presence over 100 countries. Mr. Zhang’s management philosophy is a blend of international management principles and Chinese wisdom with innovation and excellence...

Words: 8738 - Pages: 35

Premium Essay

Role of Mnc's in Economic Development of Pakistan and India

...facilities, subsidiaries, and other assets in countries other than its home country. A multinational corporation is also known as multinational enterprise . Businesses are always running after profits, therefore, they try to find out ways to decrease the cost as much as they can e.g. cheaper labor to bring about efficiency because it cuts cost of production. The concept of MNC’s originated from Western Europe particularly England and Holland. At that time, with the help of successful trades a lot of banks and money lending agencies emerged. Later in 17th and 18th century, companies like Hudson Bay Company, British East India Company, and French Levant Company emerged as the major multinationals at that time. The modern version of Multinationals emerged after the industrial revolution. During that time, huge foreign investment flowed from Western Europe in Asia, Africa etc. Companies started searching for countries where the labor as well as the resources was cheap and still today, when the no. of MNC’s have reached around 889450, the companies are still searching for countries where they can find much more cheap labor and other resources. A very important factor regarding the topic of MNC’s is globalization. Friedman defined globalization as: “Globalization is the inexorable integration of markets, transportation systems, and communication systems to a degree never witnessed before -- in a way that is enabling corporations, countries, and individuals to reach around the world...

Words: 2859 - Pages: 12

Free Essay

Telenor

...Telenor Company Profile Telenor PK is a wholly owned subsidiary of Telenor Group, a Norwegian company. The Telenor group operates in 11 markets across Europe and Asia and in additionally 19 markets through its 31.67 per cent ownership in VimpelCom Ltd. Telenor Group is among the largest mobile operators in the world with over 140 million mobile subscriptions (Q4 2011) and a workforce of 30,000. Telenor started out as a public company in 1855 and builds on more than 155 years of telecom experience. A Telenor is a global company it is always looking to expand in to untapped markets or where oppuruntities are available for expansion. Telenor acquired a license for providing GSM services in Pakistan in April 2004, and launched its services commercially in Karachi, Islamabad, and Rawalpindi on 15 March 2005; it expanded its services to Lahore, Faisalabad and Hyderabad on 23 March 2005. Telenor Pakistan’s Corporate Headquarters are in Karachi, with regional offices in Peshawar, Lahore, Faisalabad, Multan, Hyderabad and Islamabad. On 28 January 2005, Telenor established its first call centre in Karachi. TELENOR TOOK ADVANTAGE OF GRADUATES IN KARACHI BY OPENING ITS CALL CENTRE IN A CITY WITH HIGH LEVEL OF GRADUATES. As of January 2012, Telenor Pakistan had a reported subscriber base of 28.47 million, and a SIM market share of 24%. On October 2012, Telenor officially declared to have the customer base of 30 million. Competitors Its main competitors are Warid (UAE), Mobilink (Egypt)...

Words: 8545 - Pages: 35

Premium Essay

India Evaluation for Startup Business

...Country Evaluation: India Describe the country of investment. Include the following: Economic structure, indicators and risk Throughout India the economic structure differs greatly from state to state. India is known for having one of the fasting growing economies in the world. This has a lot to do with the huge population in India. Capital, labor, and productivity growth have been the main contributors to the economic growth in the country. In recent years the Indian government has made great strides in strengthening the economy. Despite this push by the government there are still several very poor areas and the country still has a lot of uneven economic stability and because of this there is still a lot of room for improvement. The widespread poverty throughout India is one of the biggest challenges the country faces (Dasgupta & Chakraborty, 2005). For many years the Indian government had several rigid policies to discourage foreign investments but in recent years these policies have been under reform. Most of the growth that the economy of India has seen in recent years has been due to internal growth. The country depends very little on exports and this has been an advantage for their stability. When foreign countries have economic problems and in recent years when there are been global economic crisis, the effects are not felt as much on the Indian economy. India has a very good education system which is great for their economic growth. Unfortunately...

Words: 2189 - Pages: 9

Premium Essay

Havaianas

...are a member of the ‘Global Strategy Team’ in a Firm planning for growth through global expansion. Your team has been asked to consider expanding into “new” international markets. You must prepare a report explaining the motives of internationalisation, the current strategies and how the expansion would fit into the firm’s global expansion plan. The second stage would be to choose a potential market and assess its prospects. You must then make suggestions as to the best means of entering that market and the appropriate organisation structure to manage the global expansion. Requirements: You are required to prepare a report of 2,000 words that addresses the theoretical and practical problems associated with the Board’s decision to expand overseas. Suggestions: 1. Choose a local company with which you are familiar, looking up its basic details on the company website, as well as other sources like the The EDGE, Malaysian Business, Wall Street Journal, financial Times and Fortune websites. You may also want to look at the industry by searching the Library’s statistics collection. 2. Choose a market to-date that has NOT been exploited by your company. a. What is the theory that best explain the motives of internationalisation? b. What is the justification of entering that particular market? c. What strategy (international, localisation, global or transnational) is most appropriate? d. What are the recommendations: i. The appropriate entry mode including the possibility...

Words: 2844 - Pages: 12

Premium Essay

Msc in Business

... Selection of Market Entry Mode Naveed Hussain Malik (naveed.hm@gmail.com) 770325-3059 Masood Hussain Chudary(zindagi03@hotmail.com) 801014-5855 Supervisor: Eva Wittbom Masters Degree Thesis in Business Administration School of Management Sciences Date of submission Abstract Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external factors influencing market entry mode choice between...

Words: 21311 - Pages: 86

Premium Essay

Mobilink

...Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach Akhtar Munir Retail Sales Officer in Mobilink. Afnan Khan Saddozai Management Trainee Officer in National Bank of Pakistan Dr.Bakhtiar khattak Chairman: Department of Business Administration, Gomal University, D,I.Khan Dr.Shumaila Hashim Lecturer: Dept of Bus.Administration, Gomal University, D.I.Khan. This paper has written as a part of academic research, on the basis of data availability. The analysis is based on researchers’ own understanding; company’s management may disagree with it. Abstract This paper attempts to analyze the intensity of competition within industry for Mobilink on the basis of Porter five forces model. Study indicates that although it is a market leader in cellular sector in Pakistan yet it has strong rivals. Further more subscribers’ switching cost is low. So the company is required to must consider these two factors in policy formulation. On the other hand position of forces like suppliers and substitutes availability and potential entry of new entrants is weak. Key Words: Mobilink, Pakistan, Porter Analysis, Subscribers, Suppliers, Rivals JEL Classification: F23, L25, L63, L96, N7 Introduction Environmental scanning is the most important step in strategic management process, which is conducted to find out all those trends and events that can influence an organizational efficiency in both positive and negative way. Internal environmental analysis helps in finding...

Words: 3652 - Pages: 15

Premium Essay

Privatization, Regulation and Competition in South Asia

...Syed Nawab Hyder Naqvi, Syed Naseem, and myself included, could only envy. In the late seventies, I interacted with Mahbub at the World Bank, where I spent three years at the Development Research Center. I still recall our discussions at the Bank about the Basic Needs Approach to economic development. As the Special Adviser to the UNDP Administrator, he pioneered the concept of Human Development and developed the Human Development Index (HDI). We resumed our discussions, this time on the conceptual and measurement issues related to HDI. Our debates were always friendly, and even though we strongly differed on development strategies, we were united in our belief that eradication of abject poverty and enabling each individual to achieve a fuller and richer life according to his or her own lights have to be the overarching objectives of any development strategy. The world of economics, and we in South Asia, lost a beacon of light, and a source of fresh ideas and innovations, when he was snatched away from us. Let me take this opportunity to pay tribute to his wife Bani, who is not only valiantly and successfully carrying on his legacy, * Samuel C. Park, Jr. Professor of Economics, Yale University. I thank Jessica Wallack for her research assistance and valuable comments. A. R. Kemal, Mohsin Khan, Nicholas Hope and Ijaz Nabi also provided helpful comments. This is a longer and revised version of my Mahbub Ul Haq Memorial Lecture delivered at the 18th...

Words: 12975 - Pages: 52