...COUNTRY-MARKET ENVIRONMENTAL ANALYSIS By Name Tatyana Ruchkina (Iup201121) I choose Russian Market as my analysis objective. Because I wonder why they hold so strong economic and can be leading positions in many areas. So I will collect data to find some answers in this paper. 1) Culture Russia is a multinational state. In the Russian Federation than the Russians who make up more than 80 percent of the population live about 180 other Nations. Historically dominated by Russian culture, based on the Russian language, however some role in the development of Russian culture, play and culture relatively large regional peoples of Russia, such as the Tatars, Bashkirs, Kalmyks and others. 2) Demographic The population of Russia is 146 100 000 people. According to the 2002 year, ethnic Russians make up 80% of the total population, while six other ethnicities have a population exceeding 1 million - Tatars (3.8%), Ukrainians (2%), Bashkir (1.1%), Chuvash (1.1%), Chechens (0.9%) and Armenians (0.8%). In total, 160 different ethnic groups and indigenous peoples live within the Russian federation's borders. 3) Social Social factors are also very important to international business. For a international cooperation, they should do some adjustments in the local markets. There are many factors in the social categories, such as social value, attitudes toward success and ethic issues and so on. 4) Economic Russia belongs to the category of agro-industrial countries. . The Russian...
Words: 544 - Pages: 3
...What is PEST Analysis? A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis. Many macro-environmental factors are country-specific and a PEST analysis will need to be performed for all countries of interest. The following are examples of some of the factors that might be considered in a PEST analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up from: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. Political Factors The political arena has...
Words: 1813 - Pages: 8
...analytical tool, of a PEST analysis 5 3.1 Arguments for PEST analysis 5 3.2 Argument against PEST analysis: 6 3.3 Potential alternatives of PEST analysis 7 4 Prepare a business report based on your PEST analysis that this should explain the main findings of your PEST analysis 8 4.1 PEST analysis 8 4.1.1 Political 8 4.1.2 Economic environment: 9 4.1.3 Social environment; 10 4.1.4 Technological environment: 10 4.2 SWOT analysis: 11 5 Conclusion: 12 6 References 13 Introduction: Tuffstuff is a cement manufacturing company and now it wants to enter into African market. International market is more challenging because the foreign companies are not enough aware of the host country that may sometimes causes to failure in foreign market. The Tuffstuff’s proposed market Rwanda has more attractive for the investment. It is a growing economy country with great potential. In this report, a suitable organizational structure for the Tuffstuff in Rwanda will be discussed. To obtain its goals and objectives the functional structure is considered more suitable for the Tuffstuff company. In foreign market, there are several environmental factors that should need to analyze that would be done by the PEST analysis before entering into Rwanda’s market Blair and Hitchcock, 2011).. The PEST analysis will collect and determine the factors affecting in business environment. In this report, all elements of the PEST will describe. On the other hand, SWOT analysis will also explain. Organizational...
Words: 3662 - Pages: 15
...Social Sciences, 2013, 2(1): 34-43 International Journal of Modern Social Sciences ISSN: 2169-9917 Florida, USA Journal homepage: www.ModernScientificPress.com/Journals/IJMSS.aspx Article Environment & PEST Analysis: An Approach to External Business Environment Abhishek Gupta Administrative-cum-Accounts Officer & Head of Office, Sardar Swaran Singh National Institute of Renewable Energy (Ministry of New & Renewable Energy, Govt. of India), Wadala Kalan, Kapurthala-144601 (Punjab) E-Mail: iloveindia1909@gmail.com; Ph. No. 01822-255090, Mo. 09592010278 Article history: Received 8 April 2013, Received in revised form 28 May, Accepted 29 May 2013, Published 30 May 2013. Abstract: Environmental management, a term encompassing environmental planning, protection, monitoring, assessment, research, education, conservation and sustainable use of resources, is now accepted as a major guiding factor for sustainable development at the regional and national level. It is now being increasingly recognized that environmental factors and ecological imperatives must be in built to the total planning process if the longterm goal of making industrial development sustainable is to be achieved. Here we will try to define and discuss the role of Environmental Analysis in the strategic management process of organization. The present complex world require as far as is feasible, it consider impact of important factors related to organizations in strategic planning. The strategic ...
Words: 4114 - Pages: 17
...plan for expansion purposes. Additionally, this report will consider the following information; environmental scanning of the current conditions in the selected country of expansion, it’s economic and competitive environments, and it’s political stability. Moreover, this report will also address internal resource analysis as it relates to financial and managerial strengths and weaknesses. Also, long-term and short-term strategic goals will be listed. Finally, the benefits and limitations of expansion into a foreign market will be noted. Managing Resources and Operations Introduction PPQ Parts is considering expanding internationally and is looking to develop a four year strategic management plan. A strategic management plan is essentially an analysis process in which external and internal environmental factors are evaluated in order to provide the foundation for upholding best management practices. These external environment factors include competitors and consumers, while the internal environmental factors include the business itself. The purpose for a strategic management plan is for the achievement of improved alignment of corporate policies and strategic priorities (Strategic Management, 2012). Environmental scanning is important because it is used to detect early indicators of opportunities and threats which may influence current or future plans. Provide environmental scanning of current conditions in the area of expansion including economy, competition, political...
Words: 1495 - Pages: 6
...the possible factors that tend to leave an impact on their business. PESTLE analysis is a popular method that focuses in the external factors of the business and the environment where it operates. PESTLE stands for Political, Economic, Sociological, Technological, Legal, and Environmental. All of them examine the changes in the marketplace. Political Analysis Political analysis examines the current and potential influences from political pressures. The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws and foreign jurisdictions might affect the book of the company as well as their entry in foreign country. Other than that, the changes in the nature of business as non-alcoholic beverages can gain competitive product and pricing pressures and the ability to improve or maintain the share in sales in global market as a result of action by competitors. The political conditions of the country are also basis of the study, especially in internal markets and other governmental changes that affects their ability to penetrate the developing and emerging markets that involves the political and economic conditions. However, Coca Cola continuously...
Words: 687 - Pages: 3
...Social Sciences, 2013, 2(1): 34-43 International Journal of Modern Social Sciences ISSN: 2169-9917 Florida, USA Journal homepage: www.ModernScientificPress.com/Journals/IJMSS.aspx Article Environment & PEST Analysis: An Approach to External Business Environment Abhishek Gupta Administrative-cum-Accounts Officer & Head of Office, Sardar Swaran Singh National Institute of Renewable Energy (Ministry of New & Renewable Energy, Govt. of India), Wadala Kalan, Kapurthala-144601 (Punjab) E-Mail: iloveindia1909@gmail.com; Ph. No. 01822-255090, Mo. 09592010278 Article history: Received 8 April 2013, Received in revised form 28 May, Accepted 29 May 2013, Published 30 May 2013. Abstract: Environmental management, a term encompassing environmental planning, protection, monitoring, assessment, research, education, conservation and sustainable use of resources, is now accepted as a major guiding factor for sustainable development at the regional and national level. It is now being increasingly recognized that environmental factors and ecological imperatives must be in built to the total planning process if the longterm goal of making industrial development sustainable is to be achieved. Here we will try to define and discuss the role of Environmental Analysis in the strategic management process of organization. The present complex world require as far as is feasible, it consider impact of important factors related to organizations in strategic planning. The strategic ...
Words: 4114 - Pages: 17
...SWOT analysis Strengths * One of the biggest in the energy sector * Dominant market position, top in market * Huge geographical reach * High quality global operations * Very strong brand name | Weaknesses * Cost of environmental hazards * Decline in crude oil and natural gas production * Reaching maturity * Controversies and criticisms * Negative perception | Opportunities * Increasing fuel/oil prices * Increasing natural gas market * More oil discoveries * Expand export market * Investment in the alternative energy business | Threats * Government regulation * High competition * Environment regulation * Increasing cost of operations | Environmental Analysis Macro environmental factors For the macro environment analysis we have chosen PESTLE analysis, which will give us details about the Political, Economical, Social, Technological, Legal, and Environmental analysis. 1. Political – Due to global warming issues and greater climate destabilization governments are creating a strong barrier on oil excavations; besides encouraging such industries into find out more sustainable forms of energy. Also on whole the energy market is becoming more volatile due to the treat of geopolitical instability. The global energy market is becoming more elastic due to continued oil demand from the thirds world countries. 2. Economical – Economy is supported by the energy reserves in that country. As well due substantial increase in the alternative...
Words: 394 - Pages: 2
... 3 3) Situational Analysis 3 Vision Statement 3 Mission Statement 4 4) Environment Analysis 5 PESTEL Analysis 5 Porter’s Five Forces Analysis 9 SWOT Analysis 11 5) Focus Strategy 13 6) Grand Strategy 13 Expansion 13 Related Diversification 13 7) Conclusion 13 8) References 14 1.0 Executive Summary Business Strategy is the direction and future goal set for a business to achieve the competitive advantages which unique tailored with the available resources within an organization to the rapidly changing environment to achieved their objective. (Johnson & Scholes, 2002) More precisely the strategy involved in the following finding: * Identify the external environmental that give impact to an industry * Identify the internal environment that gives impact on competition and profitability * Evaluate the new opportunity from current and new market * Assess the industry life cycle and forecast future changes in industry * Identify Critical Success Factors This paper report transcript the introduction of the company Atlantic Zeiser (the numbering machine company in the old days) and its subsidiary operation in ASEAN. The report follows by the analysis of its situation analysis and critic the Vision and Mission set by...
Words: 3956 - Pages: 16
...1.0 Environmental Appraisal Analysis Environment refers to factors that can affect Harley Davidson’s directly or indirectly Kotlar and Armostrong (2011). For environmental analysis, Top-Down Approach will be followed. First, Harley should consider macro factor that can influence marketing plan. These will be evaluated with PESTEL analysis. Second, the company has to take insight on motorcycle industry of UK to examine competitiveness and long-term business prospects (Elliott, and Patton,1996). Porter’s Five Forces Model will analyze the industry. Finally, a SWOT analysis will be done to determine company’s suitability and vulnerability with UK market. So, the analytical framework will be as below. Figure 1: Framework for environmental Appraisal 1.1PESTEL Analysis The following factors will be considered as influential in PESTEL analysis. More factors will be included which management consider very important to take a strategic marketing decision. 1.1.1Economic Factors Economy of UK is rebounding after recession, which is again restoring consumers’ confidence for purchasing luxury product. Trading Economics (2013) stated The economy in second quarter of 2013 is growing .3% more than in 2012. The following chart will show the recovery of UK economy from fragile situation. Figure 1.2: GDP growth rate of UK Beyond economic parameter, the duty over foreign firm’s motorcycle export to UK is 6% where in addition to that VAT will be 20% on foreign...
Words: 1813 - Pages: 8
...5. 5. 2016 PESTLE Analysis of Starbucks What are you looking for? PEST ANALYSIS MARKETING SWOT ANALYSIS STEEP ANALYSIS BUSINESS PEST Analysis, PEST Examples GET MORE ANALYSIS Subscribe to our mailing list and get our articles and updates to your email inbox. Enter your name here PESTLE Analysis of Starbucks Jim Makos 1 Year Ago FACEBOOK 0 Comments PREV ARTICLE NEXT ARTICLE PESTLE is a strategic analysis tool. It is often seen as the most effective analytical tools to analyze the Enter your email here impacts of external issues. It is an extended version of PEST analysis. Other forms of this tool are PESTEL, SIGN UP NOW STEEP, and STEEPLE. The acronym PESTLE stands for 6 factors which affect the business. The factors are: We respect your privacy Political Economic http://pestleanalysis.com/pestleanalysisofstarbucks/ 1/9 5. 5. 2016 PESTLE Analysis of Starbucks Social Popular Recent Technological Legal Environmental In this article, I am discussing the PESTLE analysis of SWOT Analysis Examples for Every Business Situation December 30, 2013 Starbucks. The constant global economic recession has dented the macroeconomic environment which Starbucks operates in. The recession has hurt the consumer’s purchasing power. Recent market research re䈠ects that consumers have not cut down on their coffee...
Words: 1434 - Pages: 6
...PESTLE analysis PESTLE ANALYSIS Summary South Korea has been politically stable since becoming a democratic state. However, its relationship with North Korea continues to present a strong challenge. South Korea fell into a brief financial crisis in 1997 due to structural weakness in the banking sector, however strong economic and financial reforms quickly countered the downturn and put the country back on a growth path by the following year. With the opening up of markets after the financial crisis in 1997, the country became one of the largest technology markets in the world. As far as social issues are concerned, the country has low population growth and fertility rates, leading to an ageing population. Furthermore, the country has a highly qualified labor force, which makes it possible to both produce and commercialize advanced technologies. The country is also well equipped with extensive broadband network and telecommunication facilities. Legal procedures in the country are time consuming and complex, which makes it very difficult for foreign investors. The environmental scenario of the country is characterized by the breach of emission standards, which is reaching unreasonable limits in spite of its relatively small area and population in comparison to other countries. Republic of Korea: Country Analysis Report – In-depth PESTLE Insights © Datamonitor. This brief is a licensed product and is not to be photocopied Published 06/2008 Page 11 PESTLE...
Words: 8071 - Pages: 33
...PESTLE analysis PESTLE ANALYSIS Summary South Korea has been politically stable since becoming a democratic state. However, its relationship with North Korea continues to present a strong challenge. South Korea fell into a brief financial crisis in 1997 due to structural weakness in the banking sector, however strong economic and financial reforms quickly countered the downturn and put the country back on a growth path by the following year. With the opening up of markets after the financial crisis in 1997, the country became one of the largest technology markets in the world. As far as social issues are concerned, the country has low population growth and fertility rates, leading to an ageing population. Furthermore, the country has a highly qualified labor force, which makes it possible to both produce and commercialize advanced technologies. The country is also well equipped with extensive broadband network and telecommunication facilities. Legal procedures in the country are time consuming and complex, which makes it very difficult for foreign investors. The environmental scenario of the country is characterized by the breach of emission standards, which is reaching unreasonable limits in spite of its relatively small area and population in comparison to other countries. Republic of Korea: Country Analysis Report – In-depth PESTLE Insights © Datamonitor. This brief is a licensed product and is not to be photocopied Published 06/2008 Page 11 PESTLE analysis Political...
Words: 8071 - Pages: 33
...domestic marketer as it operates entirely in different business environments. A firm operating in a domestic market undoubtedly feels comfortable in adjusting the business decisions in line with the environmental changes at domestic level. However, the process in an international marketing effort often involves substantial doses of cultural, political and economic shock. To adjust and adapt a marketing program to international market, marketers should be able to interpret the effect and the influence of the uncontrollable environmental factors on their marketing plan for each and every foreign market in which they intend to do businesses. The uncontrollable factors/ elements constitute the culture and the task of cultural adjustment is the most challenging and vital one confronting international marketers. International marketers are responsible for adjusting their marketing efforts to cultures to which they are not attuned. In dealing with unknown markets, marketers must be aware of the framework they use in evaluating the potential of a market. In any system of different people, their political and economic structures, religions and other elements of culture, marketers must guard against measuring and assessing the assumptions of their own culture. The successful factor in tapping into global market is that the adaptation to the environment differences from one market to another. Adaptation is the conscious effort on the part of the international marketer to anticipate the...
Words: 1114 - Pages: 5
...dissertation 5 Literature review 6 2.1 Concept of marketing barrier 6 2.2 Concept and nature of green barriers 7 2.3 Influences of trade green barriers to international marketing 8 2.4 Reasons of encountering green marketing barriers 9 2.5 Strategies of overcoming national and industrial marketing & green barriers 10 Methodology 12 3.1 Justification of research method 12 3.2 Documentary analysis method 12 3.3 Case study analysis method 13 3.4 Ethical consideration in research methods 13 Conclusion 14 Introduction 1.1 Research context The sustainable development of social economy has become the world focus. With intensification of economic globalization and trade liberalization, the national and industrial barriers as the protection methods have been reduced. The major trade partners such as Europe, the US, Japan, Singapore have made stricter requirements and standards for market entry and imports. This has given rise to the product of marketing barriers or green barriers. In the meantime, the dependence on foreign trade and on the international market has strengthened the competition of different industries. Thus, the companies should construct the marketing strategies catering to its own features and characters to seek the dynamic balance of internal resource ability and external environment so as to achieve the survival and development. Thus, implementation of international marketing strategies has become the general tendency of marketing in the 21st...
Words: 4466 - Pages: 18
