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Coupons Accounting Problem

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Submitted By Hugo2412
Words 460
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Johnson and Johnson (J&J) is a public company with a calendar year end. J&J manufactures toothpaste that is ultimately purchased and used by consumers. The supply chain consists of the following:
• J&J sells its toothpaste to a wholesaler;
• Wholesaler sells the toothpaste to a retailer; and
• Retailer sells the toothpaste to a consumer.
J&J launches a new toothpaste, Shiny Teeth, on September 1, 2012. In connection with this launch, J&J developed a comprehensive marketing campaign. Part of the campaign involves releasing approximately 500,000 coupons in Sunday newspapers in locations in which the new toothpaste will be sold. When a consumer redeems the coupon upon purchasing the product from a retailer, the price charged is reduced by $1. This retailer sends the coupon to a clearinghouse. J&J reimburses the retailer for the discount provided to the customer.
J&J discontinues the coupons for this product on October 1, 2012. The coupons expire on October 1, 2013. J&J has not offered coupons on toothpaste before, nor have they offered coupons with a one-year expiration period. They have, however, offered coupons with a six-month expiration date on other products. These coupons had a 1.5 percent redemption rate. J&J estimates that approximately 2 percent of the toothpaste coupons will be redeemed by customers prior to the expiration date. However, J&J does not have any data on the redemption rate for coupons offered on toothpaste. J&J has sold and recognized revenue for over $2,000,000 of Shiny Teeth into the supply chain by September 30, 2012.
J&J is considering how it should account for the Shiny Teeth coupon drop that took place on October 1, 2012. In doing so, J&J asks for your help. Prepare a memo addressing the following questions. Base your analysis of these questions on the relevant authoritative literature and discuss the support in that

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