...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...dmank@scu.edu Cell Phone: 408-605-3983 Office Hours: By appointment Office: Room 321W Lucas Hall Class Days: TTh Class Period: 5:45pm—7:00pm Class Room: 310 Lucas Hall Text: Schilling, Melissa A.; STRATEGIC MANAGEMENT of TECHNOLOGICAL INNOVATION, McGraw-Hill/Irwin, 4th Edition, 2013 ISBN 978-0-07-802923-3 Cases* Hewlett-Packard Merced Division SAP America VMware Inc., 2008 IBM and Eclipse (A) Oracle vs. salesforce.com Enterprise IT at Cisco (2004) Google Inc. *All Cases are from the Harvard Business Review and are available at the SCU Bookstore Course Objectives: • To develop an awareness of the range, scope, and complexity of the issues and problems related to the strategic management of ISTs. • To develop an understanding of the “state of the art” of the strategic management of IST and IST innovation. • To develop a conceptual framework for assessing IST capabilities. • To develop insight concerning the skills necessary to be effective as an IST manager. • To offer some practice in defining and working out strategic management problems related IST innovation and implementation. Course Description/Perspective: The course focuses on the strategic management and deployment of information systems and technologies (ISTs) to improve business competitiveness. The role of IST strategy in enabling companies to effectively manage in the turbulent and dynamic business environment brought about by the...
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...AEROSPACE MBA Syllabus & Curriculum 2015-2016 Contact: Phone: +33 5 61 29 48 64 Fax: +33 5 61 29 48 07 E-mail: aerospace.mba@tbs-education.fr TABLE OF CONTENTS Welcome to the Toulouse Business School Aerospace MBA program 3 The pedagogical philosophy 4 The general structure of the Aerospace MBA 4 Assessment guidelines 7 Team Building Seminar and Leadership Development 10 Core Management 14 Process Workshops 23 Electives 34 Corporate mission project / Professional thesis 35 Academic team 37 Administrative and Management Team 39 Appendix I: Details on Multicultural Team Project 40 Appendix II: Details on Corporate mission project / Professional thesis 41 2 Welcome to the Toulouse Business School Aerospace MBA Program Preamble The Aerospace MBA is a post-experience degree seen as a career accelerator or a means to make a career shift after a minimum of 3 years’ professional experience. This MBA is a generalist degree in business administration with a broadening management program linked to the Aerospace sector and environment. The Aerospace MBA has a minimum length of one year of full-time or 2 years of part time study in the wonderful city of Toulouse. The Aerospace MBA will require a significant amount of classroom study or structured contact. In all, the program requires a minimum of 1800 hours of personal work. This MBA program is intellectually demanding and...
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...AEROSPACE MBA Syllabus & Curriculum 2015-2016 Contact: Phone: +33 5 61 29 48 64 Fax: +33 5 61 29 48 07 E-mail: aerospace.mba@tbs-education.fr TABLE OF CONTENTS Welcome to the Toulouse Business School Aerospace MBA program 3 The pedagogical philosophy 4 The general structure of the Aerospace MBA 4 Assessment guidelines 7 Team Building Seminar and Leadership Development 10 Core Management 14 Process Workshops 23 Electives 34 Corporate mission project / Professional thesis 35 Academic team 37 Administrative and Management Team 39 Appendix I: Details on Multicultural Team Project 40 Appendix II: Details on Corporate mission project / Professional thesis 41 2 Welcome to the Toulouse Business School Aerospace MBA Program Preamble The Aerospace MBA is a post-experience degree seen as a career accelerator or a means to make a career shift after a minimum of 3 years’ professional experience. This MBA is a generalist degree in business administration with a broadening management program linked to the Aerospace sector and environment. The Aerospace MBA has a minimum length of one year of full-time or 2 years of part time study in the wonderful city of Toulouse. The Aerospace MBA will require a significant amount of classroom study or structured contact. In all, the program requires a minimum of 1800 hours of personal work. This MBA program is intellectually demanding and...
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...Leading People Pacing Guide for C200 Western Governors University Pacing Guide The following chart outlines all of the activities – learning resource reading, online material and quizzes, MindTap activities etc. – required for this course of study. It is highly recommended you complete all of the activities listed here to become competent in the objectives and to successfully complete the performance assessment task and objective assessment for this course of study. You may use this outline as a quick checklist as you work through the course and complete each activity. If you engage in all of the learning activities to develop your competence, this course of study may take up to six weeks to complete. Depending on your educational background, work experience, and the time that you are able to dedicate to your studies, you may be able to accelerate your progress. If you wish to do so, please consult with your course mentor. Week 1 Activity Read the following chapter in Management Learning Resource or Site Chapter 1 (“Innovative Management for a Changing World”) Complete the chapter review discussion questions and activities Watch the OTJ Video (“Camp BowWow”) Camp BowWow Complete the OTJ Video Assessment Camp BowWow Assessment Complete Interactive Quiz 1 Interactive Quiz 1 Complete the Aplia Assignment-Innovative Management for a Changing World Aplia Assignment Read supplemental articles Zenger: Leadership Excellence ...
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...2010, 2009, 2008 by University of Phoenix. All rights reserved. COURSE DESCRIPTION THIS CAPSTONE COURSE INTEGRATES CONCEPTS FROM ALL PRIOR COURSES IN THE PROGRAM. STUDENTS APPLY THE CONCEPTS OF STRATEGIC PLANNING AND IMPLEMENTATION TO CREATE SUSTAINABLE, COMPETITIVE ADVANTAGE FOR AN ORGANIZATION. OTHER TOPICS INCLUDE ENVIRONMENTAL SCANNING, STRATEGIC ANALYSIS, CORPORATE SOCIAL RESPONSIBILITY, IMPLEMENTATION AND EVALUATION, AND RISK MANAGEMENT. POLICIES FACULTY AND STUDENTS/LEARNERS WILL BE HELD RESPONSIBLE FOR UNDERSTANDING AND ADHERING TO ALL POLICIES CONTAINED WITHIN THE FOLLOWING TWO DOCUMENTS: UNIVERSITY POLICIES: YOU MUST BE LOGGED INTO THE STUDENT WEBSITE TO VIEW THIS DOCUMENT. INSTRUCTOR POLICIES: THIS DOCUMENT IS POSTED IN THE COURSE MATERIALS FORUM. UNIVERSITY POLICIES ARE SUBJECT TO CHANGE. BE SURE TO READ THE POLICIES AT THE BEGINNING OF EACH CLASS. POLICIES MAY BE SLIGHTLY DIFFERENT DEPENDING ON THE MODALITY IN WHICH YOU ATTEND CLASS. IF YOU HAVE RECENTLY CHANGED MODALITIES, READ THE POLICIES GOVERNING YOUR CURRENT CLASS MODALITY. COURSE MATERIALS BARNEY, J. B. (2007). GAINING AND SUSTAINING COMPETITIVE ADVANTAGE (3RD ED.). UPPER SADDLE RIVER, NJ: PEARSON PRENTICE HALL. MINTZBERG, H., GHOSHAL, S., LAMPEL, J., & QUINN, J. B. (2003). THE STRATEGY PROCESS: CONCEPTS, CONTEXTS, CASES (4TH ED.). UPPER SADDLE RIVER, NJ: PRENTICE HALL. PEARCE, J. A., II, & ROBINSON, R. B. (2011). STRATEGIC MANAGEMENT: FORMULATION, IMPLEMENTATION, AND CONTROL (12TH ED.). BOSTON, MA:...
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...------------------------------------------------- B222B – Strategic Management of Technology and Innovation ------------------------------------------------- TMA – Spring 2015-2016 I- INSCTRUCTIONS II- CASE TO STUDY III- QUESTIONS IV- GRADES DEDUCTION V- AOU POLICY ON PLAGIARISM VI- PT3 FORM I- INSCTRUCTIONS: * Cut-off date: Submit this assignment no later than May 3, 2016. All late submissions require approval from the branch course coordinator and will be subject to grade deductions. * Learning outcomes: The purpose of this assignment is to support students’ understanding and application of different concepts learned in B222B, mainly in Chapters 2 and 3: the process of managing technology and innovation, the importance of technology and innovation to business and to society, MTI in strategic management, technology stages and planning. * Word count: you should discuss the questions in no more or less than the number of words mentioned for each question (plus or minus 10%). * Referencing: You must acknowledge all your sources of information using full Harvard Style Referencing (in-text referencing plus list of references at the end). Use E-library: to get journal articles on the topic (Emerald, EBSCO…). Use at least 2 articles. * Plagiarism: Remember that you should work the information from references into your own original thoughts and INTO YOUR OWN WORDS. Plagiarism will lead to a significant loss of marks. Extensive plagiarism could...
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...[pic] Keuka College Bachelor of Science in Management Science Syllabus Professor: Paul Sorensen Spring Semester 2014 Jimei University Chengyi College and Overseas Education College All curriculum material protected by U.S. copyright laws. Unauthorized sale or reproduction is strictly prohibited. Keuka College ( 2013 Keuka College INS 301A Creativity Professor: Paul Sorensen E-Mail Address: paulherethere@yahoo.com Instructor Availability/Office Hours: You will be able to speak with the instructor before and following each class session. Appointments for additional meeting times may be made following each class session. Course Credits: 3 credits Course Prerequisites: Sophomore Level COURSE DESCRIPTION: INS301A Creativity follows a problem-based learning approach to help students use critical thinking and creativity to examine issues in the business world. This course focuses on three core areas: (a) the elements of creativity, (b) creative problem solving, and (c) innovation for entrepreneurship and business growth. Students will develop their own creative competencies through a combination of case analyses and kinesthetic activities designed to encourage innovative solutions to modern business problems. TEXTBOOK No textbook is required. Other required materials are specified in the course schedule. USEFUL WEBSITES You must know how to access the Keuka College library resources (using...
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...temasek polytechnic SCHOOL OF BUSINESS Diploma in Business AY 2014/2015 Apr Semester Product Development & Innovation PDI (BBS3005) STUDENT KIT Table of Contents OVERVIEW 3 SUBJECT AIMS AND SYNOPSIS 3 ACADEMIC CALENDAR 3 ASSESSMENT STRUCTURE 4 IMPORTANT DATES 4 DESCRIPTION OF ASSESSMENT COMPONENTS 5 PDI EXERCISE (ONLINE SUBMISSION VIA OLIVE) 6 Section 1: Individual Report 6 Section 2: Review Questions 7 GROUP PROJECT REPORT 8 PRESENTATION 9 SELF & PEER APPRAISAL (ONLINE) 11 TUTOR ASSESSMENT 11 SUBJECT CONTENT AND GENERAL LEARNING OUTCOMES 12 RESOURCE REFERENCES 14 REPORT FORMAT & REQUIREMENTS 15 Appendix I - Temasek Polytechnic’s Policy on Plagiarism 16 Appendix II - Declaration on Plagiarism Form (Individual Submission) 17 Appendix III - Declaration on Plagiarism Form (Group Submission) 18 Appendix IV - Academic Calendar 20 OVERVIEW This student kit introduces you to the subject, Product Development & Innovation (PDI) is a diploma elective subject. We are using the Inductive Approach for learning and you are required to PDI exercise, a group report and other assessment component deliverables that will demonstrate your understanding of the subject, learning process and problem solving skills. Besides the resource sessions and tutorial sessions scheduled, you may also contact your tutor in person or via phone or e-mail on matters pertaining to the subject. The subject will use OLIVE as the main platform of communication...
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...Group Innovation Case and Presentation Overview Students will work in groups to select, research, prepare a report and present a case study on a selected innovative business organization. The principle objective of this assignment is twofold: 1. To identify what a real world company did to become a successful innovative organization; and 2. To assess the challenges and net benefits to the organization on doing so. This case is worth 30% of the final grade and with presentations on Week Thirteen and Fourteen. In weeks eleven and twelve there will be reviews based on the progress to date that will be worth 5% each. Students must be in class to achieve their grade out of 5% for each class. The final report and presentation will be worth 20%. Critical and Creative Thinking The following sub heading “The Required Areas of Work” outlines the focus that your report and presentation should take. However, I am looking for your team to apply critical and creative thinking in your research and analysis. This means that your responses to the questions will be clear, concise and simple (and not a copy and paste of patches of content). Business requires that you provide direct and relevant answers to questions in as little time as possible. I want you to summarize your answers to the questions below as follows: 1. Give a one word or max one short sentence responses that you can speak to (i.e. provide the more detailed backup). For example, for “Why is your company...
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...MBA 6050 Marketing Management and Strategy College of Business Administration Bowling Green State University Spring 2014 Instructor: Dr. David A. Reid Phone: (419) 372-3410 Office: 285 Business Administration Building Fax: (419) 372-8062 E-Mail: dreid@bgsu.edu Class Hours: MW 1:30 - 2:45 p.m. (in BA116) Office Hours: MW 12:30 - 1:15 p.m.; 3:00 – 4:15 p.m., and other times by appointment “Marketing…is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.” - Peter F. Drucker, People and Performance, 1977 Required Textbook • Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy, 3rd ed., by Noel Capon (www.axcesscapon.com, 2012). Available through www.axcesscapon.com (as a PDF file or in paperback), as well as Amazon.com or BN.com in either paperback or electronic format and in paperback through the University Bookstore. Required Cases • Harvard Business School Cases: listed in course outline. Cases are available for purchase online through Harvard Business School Press (Coursepack Link for purchasing cases listed below with list of cases). Introduction and Overview In their never-ending search for the ultimate secret to business success, many businesses continue to overlook the most fundamental premise of all business. While their search for...
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...University Karachi Campus Course Outline – “Strategic Management” Aims & Objectives: 1. Development and reinforcement of a general management point of view -- the capacity to view the firm from an overall perspective, in the context of its environment. 2. Development of an understanding of fundamental concepts in strategic management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational evolution and change. 3. Development of a better understanding of the inner workings of large and/or complex organizations – 4. Development of an awareness of the impact of external environmental forces (technological, governmental, demographic, social, etc.) on business and corporate strategy. 5. Practice in distinguishing between basic causes of business problems and attendant symptoms. 6. Practice in working out strategies and implementation plans. Course Outline / Lesson Planning: |Week/Day/Date |Topic |Course Material | |1st Week | | |Topic … Overview on Strategic Management |Book… | | |Nature of Strategic Management ...
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...Syllabus: Fall 2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and ...
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...NETW583 – Strategic Management of Tech For this brief paper I have been asked to answer the following three questions about the company Apple Inc. : What were some of Apple's biggest successes and failures? How much of Apple's success can be linked directly back to its culture? How do the actions of Apple apply to the TCOs? The best way I can most effetely answer these questions is to start with the second question, How much of Apple's success can be linked directly back to its culture? I think that a Apples success can be significantly linked directly back to its culture. This question is easily supported by what happened when Apple hired John Sculley as their President and CEO in 1983 and pressured Steve Jobs to resign in 1985. During this period of time Sculley brought a corporate culture from Pepsi into Apple which was a significant change from what the company had been used to with Jobs leading the company. During the time that Sculley was at the realm Apple saw significant failures in which I will outline when answering the next question and he changed business models which adversely affected Apple to the extent that some say he almost drove Apple into the ground for good. After Jobs return in 1997 he immediately started driving the businesses culture in a completely different direction in which he focused on the experience his products gave the user and went on to inspire others in the company to be creative and come up with innovations that changed the world...
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...LTE Radio Network Planning Theoretical and tools training course on LTE radio network planning and optimisation TeleResources Engineering (Aust) Pty Limited A.B.N. 48 093 413 604 website: www.teleres.com.au Unit2a 4-6 Aquatic Drive Frenchs Forest • PO Box 693 Brookvale NSW 2100 Australia Tel: +61 2 9975 2230 Fax: +61 2 9975 2240 Associates in Berlin, Boston, Budapest, Helsinki, Hong Kong, Kiev, London, Manila, New Zealand, Paris, Ottawa, Singapore, Seoul, Tokyo and Washington Introduction The mobile broadband industry in Australia has grown at a phenomenal rate in recent years. Data demand is constantly growing and the availability of new technologies such as HSPA and LTE are escalating the use of mobile broadband. This is being facilitated by innovations such as the Smartphone and tablets, which are stressing the ability of the operators to support the required bandwidth. Radio network engineers are faced with the challenges that come with a rapid change in technology. A new radio interface such as Long Term Evolution requires a different set of competencies and new tools that are designed to face the challenges of mobile broadband growth and efficient network utilization. TeleResources is one of the few independent Australian engineering companies focused on this sector. We are the exclusive distributor of Atoll™, the radio planning tool used by large operators such as Telstra and VHA. Our engineers have been involved in the design of the latest 3G networks as well as...
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