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Course Work: Pestle Analysis

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BUSINESS ENVIRONEMENT

Course Work: PESTLE ANALYSIS

"Vesan" Ltd. was established in 1999[1] with scope of business activity "internal and foreign trade, agency and marketing deals with intellectual property and real estate re barter and other specific foreign operations, transportation, forwarding, warehousing, commission and advertising business, commercial representation and intermediation of Bulgarian and foreign natural and legal persons performing any services in marketing and information services, and any other activity that is not prohibited by law." The company is registered in the Commercial Register to Register Agency with unique identification number: 831714531 (Bulgaria, 2012). The Vesan’s headquarter and management address is located in Sofia, 127 "Maria Louisa" blvd.[2] (Vesan, 2012) The company has specialized in the supply of heating fuel for homes, offices and factories, but also in the supply of automotive fuel. To perform high quality work, the company has six tank cars with a capacity of 6,000 to 13,000 RT with which makes the delivery of fuel even in inaccessible places. Furthermore, in the territory of Kazichene office there is a gas station that serves the tank company and external customers as well. The mission of "Vesan" Ltd. is associated with satisfying the needs of consumers, by delivering fuels at the right place at the right time. Commercial organization contributes to the evolution of the fuel business and provides to its customers quality, efficient and accurate service. “Vesan” ranks at the forefront of its field immediately after large companies, providing a reliable and efficient transport of fuel to individuals and companies. The main objectives of "Vesan" Ltd. in the long run are:
● Expansion of market share;
● Building strategic partnerships with major

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