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Cover letter

Hello,

I am Patrick Luk (Chinese name: Luk Pak Ching) and I am currently studying MA Advertising in Bournemouth University. In order to explain why the company cannot live without me, I will explain in three categories: knowledge, skills and attitude.

For knowledge, I graduated first honors degree in BA Business with Fine Art at University of Worcester where I found my passion in Advertising towards my final year. Then moved onto MA Advertising in Bournemouth University to gain more in-depth understanding of Advertising. For the past year, I understood when you are studying what you love and passionate about, you will give it all you got. After doing my first internship in an advertising agency I know my path is in Art Direction.

For skills, I have the ability to speak three languages: English, Cantonese and Mandarin. I am adaptable because I moved to England from Hong Kong since I was 12 years old and have been studying in the UK for 10 years now. Due to living in different countries, I learned different cultures and have the ability to think in a diverse way such as multicultural.

For attitude, last but not least, the most important part. Knowledge and skills can be improved through time and effort, however the right attitude is essential. I am enthusiastic, energetic and positive person who loves Advertising and want to follow my dream to become an Art Director in an advertising agency. There is no such a thing called 'that's not my job' because I will always be learning and improving.

Thank you for taking the time to read this letter. Looking forward to hearing from you!

Best regards,

Patrick

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