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Cox Case

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Words 3845
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Table of Contents
Executive Summary……………………………………………………………………………………...2
Question 1………………………..………………………………………………………………………….3
Question 2……………………………………………………………….…………………………………..4
Question 4………………………………………………………………………………………………......6
Question 5…………………………………………………………………………….……………………..7
Appendix………………………………………………………………………………………………………8
Bibliography…………………………………………………………………………………………………10

Executive summary

Laura Martin is a reputable equity analyst, who currently deals with the sell-side of equity analysis primarily in the cable industry. Equity analysts are divided into two categories, the buy-side and the sell-side and their main task is to compile financial information of companies along with market information and consult their clients about their investment options.
Martin wanted to prove that the stock price of Cox was undervalued because the company was not operating in its full capacity. Martin called the 102 MHz of unused capacity the ‘stealth tier’ as the potential revenue streams from its usage were invisible but not valueless.
In order to prove her point Martin used 3 methods: the EBITDA multiple analysis, Discounted Cash flow analysis, and real options Valuation analysis. The main assumptions used for all three methods are; that the revenue growth of the company would accelerate and diversify in the period 1998-2003, that the capital spending would also slow and the nature of investments would change, and that the digital revenue streams would yield higher returns on invested capital. With each analysis Martin tried to forecast the value of Cox stock in the year 2000 by making certain assumptions. With EBITDA multiple analysis and target price of $50, the market capitalization of Cox is increased which in turn increases the implied Cable value, and an EBITDA multiplier of 20.9 times is realized. Because Martin believes that the EBITDA multiplier

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