...“The mouth of a perfectly contented man is filled with beer,” is an inscription from 2200 B.C. by the Egyptians. This beautiful statement really calls out to me. I’m not an alcoholic by any means, but I relish a great beer. It’s one of nature’s most amazing byproducts of fermentation, next to Kimchi of course. It compliments delicious meals, it’s a great companion after a hard day of work, and it can be healthy for the heart. I can’t think of any other beverage that fills my stomach and heart with the joy beer does. But when it comes time to choose a beer, I always prefer craft beers over the mass produced common domestic beers, because the flavor, alcohol content, and variety of craft beers, blows regular beer clear out of the water; kind of like what happened to the original Jaws. The first reason I love craft beer is because it has a stupendous amount of flavor. A truly delicious craft beer will fire up the taste buds like a packet of pop rocks on the tongue. The hops, barley, malts, and spices are all infused together to create a magnificent creation I like to believe as what ambrosia was to the Roman Gods. When I find a truly delightfully crafted beer, I can only be lost in the trance the excellent selection of ingredients puts me in. Common domestic beers, on the other hand, tastes like what I imagine cat piss would taste like if it was bottled and distributed. The tastes of these domestic beers are a slap in the face, nobody wants to drink a bottle of cat piss...
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...literary and linguistic devices. For example the use of stage directions and other characters reaction to certain types of authority play a big part in the way authority is either delivered or received. Prior to this passage, Putnam, Giles and Parris are talking about wanting to get reverend Hale involved in the events after the girls had been dancing. Before Hale even enters the audience already has a sense that he will bring authority with him, since he has the information everyone else desires. When Hale first enters in the scene, Parris is instantly ‘delighted’. Such a response to someone entering the scene shows a clear sense of relief upon the characters around Hale to know his presence is now there in the passage. Miller also crafts Hale’s utterances in a way that shows his authority subtly yet effectively. Phrases like ‘they must be’ and ‘we shall need some hard study’ shows how Miller is crafting these assertive declarative statements in order to show Hale’s commanding voice and authority upon those around him. Other characters modes of address towards Hale shows their respect for him also, terms like ‘sir’ show how people are reluctant to get too personal with Hale and not call him by his name, rather they stay a little distant (like Parris, as we see he is ‘a little scared’ by Hale’s presence, Miller possibly crafted this stage direction in order to show people would rather stay a little distant to Hale because of his authority and the...
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...The outcome of My Foundations Lab® Path Builder was that I have mastered the Punctuation, Mechanics, and Spelling module and The Craft of Writing module. I need work on improving my sentence structures which includes run-ons, fragments and sentence skills. The skills that I have mastered and the skills I need to work on are greatly important in my academic life. I will have to apply these skills to papers that I will have to write and to the people I will have to communicate with through the forums. It is important I have these skill sets as I will have to make sure I am understood on what I am writing whether it is though discussions or responses. The skills that I have mastered and will be improving on will help me in my professional life. As of yet I have yet to determine what I will be majoring in, but I do know it will be in the healthcare field. If I was to choose to be a CNA or part of the administrative part of the field, I would have to be able to write clearly in a form that is acceptable. I was not surprised by the results. I have always struggled with sentence structures. Writing papers have always been my weak points that I have tried to improve on. The items that I mastered, I was not surprised as I have always usually been on point with punctuation, spelling and the basic mechanics of...
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...created by carving by hand, the lack of perfect symmetry in the manmade spindle form. This cynical view has some validity – if; the priority of making the object is the actualization of perfection. Social commentators like Richard Sennett believe this kind of priority misses the true point of Craftsmanship – the desire to do something well for its own sake. I agree. The actualization of Craftsmanship is not about the making a perfect object. It is about the intrinsic need to do a job well for its own sake. There is not much published documentation about the history of professional woodwork in Jamaica. Inferences can be drawn through history, that making items from wood has been a longstanding part of Jamaican culture, beginning with the crafts made by the Tainos. These indigenous people crafted their homes, boats and even gods...
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...------------------------------------------------- Creative art and Fine art . By a broad definition of art,[9] artistic works have existed for almost as long as humankind: from early pre-historic art to contemporary art; however, some theories restrict the concept to modern Western societies.[10] The first and broadest sense of art is the one that has remained closest to the older Latin meaning, which roughly translates to "skill" or "craft." A few examples where this meaning proves very broad include artifact, artificial, artifice, medical arts, and military arts. However, there are many other colloquial uses of the word, all with some relation to its etymology. The second and more recent sense of the word art is as an abbreviation for creative art or fine art and emerged in the early 17th century.[13] Fine art means that a skill is being used to express the artist's creativity, or to engage the audience's aesthetic sensibilities, or to draw the audience towards consideration of the finer things. The word art can refer to several things: a study of creative skill, a process of using the creative skill, a product of the creative skill, or the audience's experience with the creative skill. The creative arts (art as discipline) are a collection of disciplines that produce artworks (art as objects) that are compelled by a personal drive (art as activity) and convey a message, mood, or symbolism for the viewer to interpret (art as experience). Art is something that stimulates...
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...1. Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail. 2. Determine if it would make more sense to open the new business you describe or to purchase the existing business you selected. Explain your reasoning. 3. Discuss the most appropriate form of ownership for your new business (assuming your current financial situation). 4. Outline a business plan for your business. Visit http://www.sba.gov for tools and templates. 5. Include at least two (2) references outside the textbook. My new business......Sea~sonals, aquatic line of decor for every season for your home aquarium. Owners of aquariums take pride in their masterpeices and many consider them as one of the main decorative elements in their home. With this line of Sea~sonal decor, your fish and tank can change with the seasons and celebrate the holidays with the rest of the family. The Christmas line would consist of little bubble blowing fireplaces complete with stockings for the fish, Christmas Tree shaped faux plant life, and peel decals of snowflakes, garland,etc. Halloween would have little fish sized tombstones and spooky trees along side the haunted house and full moon back drop. The possibilities are endless. Industry and Market Feasibility While a large industry of aquarium decor is available and there are many suppliers, I think that...
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...Interview with Neelam Chibber of Industree craft foundation, Bangalore, India Could you tell us about Industree Craft? Industree Craft , India is a hybrid social enterprise—literally comprised of for-profit and nonprofit entities—based in Bangalore, India. Industree's mission is “to enhance and create artisanal owned rural livelihoods through marketing of contemporary designed artisanal produce for urban markets,”2 Industree sources products and materials from small-scale artisan groups across Southern India and sells their products, primarily home textiles, gifts, and natural fiber furniture, to domestic and international markets. It currently operates three Industree-branded retail shops, sells via shop- in-shops in leading domestic retail stores, and exports products for international retailers such as IKEA. Industree’s annual revenue reached $1 million USD in 2007. What hinted you to start this venture? There are some 40 million rural artisans in India today. While global demand for Indian artisan products is growing both in India and abroad, rural artisans largely remain poor. Prior to the industrial revolution, high quality artisan products were historically crafted in rural areas for domestic and international consumption. Governments support for manufacturing centers in urban hubs has increasingly isolated rural producers and decreased their access to functioning markets. As a result, much of India’s rural population has migrated to cities in search of work, sadly...
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...adulthood I noticed something very specific about the world I live in. However everyone doesn’t see the same thing I do when it comes to this subject. Many people don’t see the beauty or the innocence I do. There are other that do but sadly a lot of adults look past and don’t even take time to marvel at this awesome thing about life. What I noticed is that children are the light of the world, they see everything is this pure light and they enjoy life and use the world as their playground. Their eyes light up when they think about or see something that excites them and they enjoy the simply things in life that us adults overlook on a daily basis. The other day I was at a craft fair sitting at my table and directly over to my right there was a mother and her two children. I have seen them at previous craft fairs throughout the years and have enjoyed seeing these two children work hard with their mother to sell their duct tape creations. Sitting there I observed for quite a while the little girl who is around eight years old. She decided she would dress up for the occasion unlike her brother who was wearing sweat pants a t-shirt and crocs with fuzzy socks. The little girl wore a beautiful Christmas dress with black leggings and short boots with a homemade headband. She looked very nice and ready for the day. She was very helpful to setting up their tables. I first noticed that when they came in with their things they left her with their spot as the mother and son went to go get...
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...Henry Mintzberg skillfully and competently equates the process of strategy making to the process of making pottery. The strategist is similar to a craftsman, or potter in this case. Mintzberg says, “the crafting image better captures the process by which efective strategies come to be. ” When compared to the planning process of strategy making, I am much more inclined to agree with Mintzberg and theimage he creates. There are several key ideas that Mintzberg parallels to the potter and her craft. First,the potter may create a product that follows in the tradition of her past work, but she may also create awork that breaks away from tradition in a new direction. Similarly, stragies are patterns that are put intoaction over time; but strategies may emerge in a different direction than tradition has previously held.Second, strategy making must be a deliberate process-thought must precede action. But “strategies can form as well as be formulated .” Third, strategists do not necessarily have to be top management runningan organization but removed from the inner-workings of that organization. Instead, like the potter isintimately connected with her work, strategists may be those most intimately connected with thecompany and those products/services it sells. Strategists may be those on the front lines, so to speak.Fourth, the potter may fail to make one piece, but the lump that remains may be formed into somethingcompletely different. In the same way, strategies can emerge any time...
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...choosing a really good craft beer, one may look for an acquired taste. The variations of different types of craft beers can range from basic Indian Pale Ales, Stouts, Porters, Lagers, Ales, Ciders, and Wheat’s; to your more complicated drinks such as Hefeweizen’s, Imperial Stouts, German Maibock, Dopplebock, and Sweet stout. These craft beers also have their own specific combinations which make then unique in taste. In my own personal opinion, one of the types of craft beers that I find to be the best is Porters. The reason for this being the best in my own personal opinion is that to me Porters have a smooth, refined, and eloquent taste. My favorite stout beer would have to be Breckenridge Vanilla Porter. The vanilla taste makes the beer unique for other porters. Even though there are many different craft beer companies that create the craft beer, they end up adding their own little ingredient’s that make there beer different from the rest. Craft beer making is an acquired skill not just anyone can make it. It takes time, energy, and a curtain skill set. These skill set include knowing what ingredients to use other than the basic yeast, water, hops, and barley. The extra ingredients add the true taste and uniqueness of the beer. These ingredients can go from being a simple ingredient such as vanilla to specific types of barley and hops. These ingredient’s make people truly enjoy the taste of craft beers. All in all; when choosing a craft beer, it really depends on...
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...Boston Beer Company Case Study Boston Beer Co. is a craft brewery with primary location in Boston, Massachusetts, which sold about 3.8 million barrels of its products in 2017. Their production consists of over sixty beers under the Samuel Adams brand, over ten flavored malt beverages under Twisted Tea brand and five hard sparkling waters under the Truly Spiked & Sparkling brand name. Majority of the beers produced by the company is positioned in the Better Beer category which includes craft brewers, domestic specialty beers and most imports. While the overall consumption of beer declined in the past decade, the consumption of high quality beers slightly increased, but this increasing trend is accompanied by large increase in the number of...
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...University of New Hampshire University of New Hampshire Scholars' Repository Honors Theses Student Scholarship Spring 2012 Microbrewing in the US: An overview of the microbrewery industry and a business plan for future success Kevin Lapoint University of New Hampshire - Main Campus Follow this and additional works at: http://scholars.unh.edu/honors Part of the Entrepreneurial and Small Business Operations Commons Recommended Citation Lapoint, Kevin, "Microbrewing in the US: An overview of the microbrewery industry and a business plan for future success" (2012). Honors Theses. Paper 9. This Senior Honors Thesis is brought to you for free and open access by the Student Scholarship at University of New Hampshire Scholars' Repository. It has been accepted for inclusion in Honors Theses by an authorized administrator of University of New Hampshire Scholars' Repository. For more information, please contact scholarly.communication@unh.edu. Microbrewing in the US An Overview of the Microbrewery Industry and a Business Plan for Future Success Kevin Lapoint Business Administration, Finance and Management Whittemore School of Business & Economics Kpe8@unh.edu (603) 988-3438 Advisor: Prof. Fiona Wilson Whittemore School of Business & Economics 5/5/2012 Kevin Lapoint Microbrewing in the US Acknowledgements I would like to thank my brother Douglas, my mother and father, and especially my brother Richard. Without their support, edits, and...
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...Boston Beer Company- Britton McGlachlin As a relatively new entrant into the beer brewing industry, the United States has often been poked fun at and considered to be an inferior beer brewing country among global competitors. Up until 1984, most domestic beer options were pale lagers produced by the mass market brewers. If a person wanted to get a full and flavorful beer, it was considered that importing was the only option with beers such as Heineken and Beck’s establishing themselves as the premium beer leaders. American craft beers were virtually non-existent other than a few small basement and kitchen operations, and there were no widely distributed micro brewed, now known as craft, beers available. (History) In the early 1980s, Jim Koch, a would be sixth generation beer brewer, was convinced that he could find a niche in the competitive beer market for a high-quality American beer. In 1984, Koch used his great-great grandfather’s 150 year old recipe called “Louis Koch Lager” to brew his first batch of what eventually became Samuel Adams Boston Lager. (About) Jim began to take bottles of his beer bar-to-bar for tasting and received excellent feedback about the quality and flavor of his beer, which used all natural ingredients with no adjuncts. In 1985, Jim decided to debut in the Boston market with small batches focusing primarily on quality. Six weeks after its introduction, Samuel Adams was selected as “The Best Beer in America” in The Great American Beer Festival’s...
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...Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made for people who prefer quality over quantity. Taste is the most important thing when it comes to brewing fine craft ales. An internal and external analysis will be conducted to determine the factors that have an impact on the success of the company. A SWOTT analysis will also be conducted to determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the brewing industry. When analysis is complete it will help Big Wheel brewing know what they need to do to stay successful in the brewing industry. SWOTT Analysis Conducting a SWOTT Analysis requires Big Wheel Brewing to answer questions necessary to properly evaluate the strengths and weaknesses along with the threats and trends. Assessment of factors that will play a role in profits and losses is imperative to how effective the SWOTT analysis will be. The internal factors such as marketing and advertising will play a role as well as external factors such as customer’s wants and needs. After figuring out what the company’s strengths and weaknesses are Big wheel must identify the opportunities that can be taken advantage of for future company growth, Trends in the beer industry such as the consumers every changing taste for different kinds of beer. Keeping up with the different types of beer people are currently interested...
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...$354.2B in sales. Of this market, approximately 60% of sales come from alcoholic beverages, with beer making up 49% of this and the remainder going to liquor (37%), and wine (15%). Despite the strong market share for beer in the U.S., sales are sliding. Since 1999, the market share for beer has decreased from 56% to below 50%. Wine sales have been flat, so consumers are beginning to switch from drinking beer to drinking liquor. There appears to be a general shift in preference among consumers to prefer other types of alcoholic beverages to beer. In addition to losing sales to a different beverage option, Budweiser is losing market share in the U.S. beer market. At its peak in 1988, Budweiser sold 50 million barrels. In 2013, consumption was down to 16 million barrels and market share had decreased from 14.4% to 7.6% in ten years. Part of this is due to cannibalization of sales from other Budweiser products, such as Bud Light. This shows a macro change in consumer preferences, favoring options with fewer calories to help combat weight-gain. Another big reason for the decrease in sales is due to consumers switching to the craft beer market. In 2015 sales for craft breweries were estimated at 24.5 million barrels (a 13% increase since 2014) and dollar-sales were just over $22 billion (a 16% increase from 2014). These sales have given the craft brewery industry a 21% share of the beer market. This increase in sales is not coming from a single competitor. There are 4,269 breweries...
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