Create a problem statement, from the identified issues, which focuses management's efforts to solve these issues and reach the organization's goals. Describe where Kudler Fine Foods could be if this problem is solved by management.

Kudler Fine Foods (KFF) is a premier gourmet grocery store. It has the obligations to its employees and loyal customers to remain competitive in the field and keep the quality of their products and wine at the highest level. A wide variety of organic produce grown locally as well as a wide selection of local and imported wines are the products that KFF offers. KFF is very customer oriented and always strives to provide a friendly and attentive way to serve their customers.
The KFF management is planning on opening a new location when the other current locations are not successful. After they opened their first store in La Jolla, California, KFF has expanded their business to Del Mar and Encinitas, California. KFF's future growth plans include expansion to other areas in Southern California, specifically in Carlsbad California due to its large populatin base and relative proximity to the Del Mar location. Currently, the Del Mar store is not performing well compared to its financial targets and also because of the small population in the area. KFF has planned these moves without doing a proper analysis of the need for their services in the area. Kudler is not yet prepared for factors that may decrease the profitability of the company, or factors that may contribute to the failure of a new location. The shift in growth of Kudler Fine Foods' organization has put the business in the position where there is a need for new approaches by management to guarantee KFF's ongoing success. There is a need to invest in technology to increase overall productivity of management tasks to allow for more time to focus on strong company values as KFF's growth is in part to strong organizational values which include customer oriented focus and small business culture. Mrs. Kudler has direct control over hiring, ordering and customer service and has built the company into an expanding entity. In view of the fact that most companies have used information technologies to enhance operations and improve customer service, Mrs. Kudler should plan to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link. Through new technology, the internal workings of Kudler Fine Foods can be optimized far beyond the owner's initial vision. The creation of a new website and inventory/ordering automation will allow cash flows to be directed towards geographic expansion instead of traditional operations functions. There is a risk of a major competitor entering the marketplace. Outwardly focused technology can help Kudler Find Foods assess the external environment in the gourmet industry and knowledge of other products in demand can help Mrs. Kudler forecast changes and additions needed to remain current with the consumers she maintains. Although Mrs. Kudler frequently asks her customers on the products that they need and want, it is important that she also develops an awareness of trends occurring which will prepare for unpredicted threats to the organizational expansion plans. A few of the problems that KFF may encounter that are beyond their control are the possibilities of an earthquake in the place and bad weather which could affect the crop yields and can increase the cost of the perishable goods. There is also an issue of human resources. Mrs. Kudler, the President and founder, has notallowed herself to place the trust and responsibility of performing daily duties into the hands of the qualified team members she has hired for each role. Kudler Fine Foods must create a management team to operate effectively at optimum efficiency by allowing team members to develop and enhance skills in their specialty area.

There is a necessity for commitment orientation when deciding on formulation and implementation strategies which are the two sides of the same coin. Kudler Fine Foods has a brilliant chance of continuing the positive cash flow it has been earning and allit has to do is to accept the fact that the strategy combinations and information technology are essential in updating and securing substantial returns. There is a great possibility that Mrs. Kudler will succeed by creating a connection between the store products/cooking ware and the consumer's lives and this will definitely develop the sough after sustainable competitive advantage.

How do you create a problem statement?
Problem statements make up the core of the introduction of any document. An effective document will motivate readers by articulating a problem that the document can help resolve. It will be make the students understand the problem if the researcher will also state the consequences that make the problem worth solving.

An effective problem statement has four parts: Status Quo, Destabilizing Moment, Consequences, and Response. The status quo describes common assumptions about the topic that the researcher thinks are incomplete or inaccurate. The second part, the destabilizing moment challenges the reader's initial commitment to the prevailing status quo theory and it points out a flaw in the assumption without simply stating the claim. This part of the research paper leaves readers curious enough to want to continue. The consequences are either costs of leaving the situation unresolved or the benefits of resolving it. It can be stated as the potential loss from ignoring the problem or as the potential gain from addressing it or both. Response depends on the two types of problems which the four-part model of the problem statement applies. The problems can be either tangible or conceptual and it depends on whether its solution involves doing something or just coming to some new level of understanding. Tangible problems can be solved by action, when someone that breaks the chain of causes and effects that makes us or, more importantly, our readers unhappy. Conceptual problems can be solved by changing the way the reader thinks and this kind of problem does not immediately suggest taking any sort of action, but it does involve changing how people think.

References: http://www.peerpapers.com/essays/Kudler-Fine-Foods-Problem-Statement/181223.html https://www.fratfiles.com/essays/172341.html http://www.fratfiles.com/essays/157829.html http://www.faculty.virginia.edu/schoolhouse/WP/ProbStatIntro.html
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