...Harvard Management Communication Letter A Newsletter from Harvard Business School Publishing Tools, Techniques, and Ideas for the Articulate Executive Article Reprint No. C0504C The Best Memo You’ll Ever Write by Holly Weeks This document is authorized for use by Ethan Beldengreen-Karas, from 8/30/2012 to 12/1/2012, in the course: BUS 365: Communication and Professional Development - Epstein/Graves (Fall 2012), Emory University. Any unauthorized use or reproduction of this document is strictly prohibited. For a complete list of Harvard Business School Publishing newsletters: http://newsletters.harvardbusinessonline.org For reprint and subscription information for Harvard Management Communication Letter: Call 800-988-0866 or 617-783-7500 http://hmcl.harvardbusinessonline.org For customized and quantity orders of reprints: Call 617-783-7626 Fax 617-783-7658 For permission to copy or republish: Call 12/1/2012, in the This document is authorized for use by Ethan Beldengreen-Karas, from 8/30/2012 to 617-783-7587 course: BUS 365: Communication and Professional Development - Epstein/Graves (Fall 2012), Emory University. Any unauthorized use or reproduction of this document is strictly prohibited. Writing The Best Memo You’ll Ever Write Every memo—or report or e-mail—is important in today’s business environment. If you keep in mind that readers are content driven, time pressed, and decision focused, you can write right—every time. by...
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...mwaniki Marketing Objective & Strategy & Poster : Yanhao Li Digital Campaign & Logo : Tan Wang Television Campaign : Mohammed Babiker BRIEF OVERVIEW Whether you are trying to expand your new business or fill an employee spot or two in your current business, you will need to create recruitment advertisements to target your potential employees. In this campaign we are recruiting new Transit officers to the public transport sector. Being a Transit officer is not for everyone and not everyone who sees him or herself being able to be an officer. In this recruiting campaign we want to vouch new officers on the team who are looking for a new career that is challenging and yet rewarding. In order for this campaign to be effective we have come up with creative advertising appeals and strategies to attract and or influence the new recruits to join the team. In order for this campaign to work we must attract attention (from appropriate job-seekers who are the Transit officers); attract relevant interest (by establishing relevance in the minds of the ideal candidates); create desire (to pursue what looks like a great opportunity), and finally provide a clear instruction for the next action or response. We as a team we have come with ideas to...
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...Something About Introductions, Thesis Statements, Titles and Conclusions.... Why have them? Well, they are needed in order to give your reader an idea of what they will be reading, to get their interest, to tell them your specific point about the subject, and to give them a "map," a blueprint of how you will approach the explanation of your thoughts, and to make sure that your point is clear.. How do you do all that? -- One step at a time. Let's start with giving your reader an idea of what they will be reading: Your Introduction 1. Start with a broad statement about your topic, then continue to narrow it until you get closer to your point.For example: People think that terrorism is someone else's problem, that it happens to others who are far away, and that they are safe from it. Luckily for most of us that is the case; but for some, living with terror is part of their daily lives. For these unlucky folks, life at home, in the neighborhood, and even at school can be a nightmare. This will help you connect with the reader, who needs to find some common ground in order to be interested in what you have to say. Mentioning current topics, popular or unpopular attitudes, or making a general statement about the topic are all good ways to start your essay. 2. Start with a contrasting thought, then lead the reader towards your point. For example: Before kids are born, parents usually think their children will bring only happiness to the household. Little do they know....
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...Classroom Behavioural Strategies and Interventions 5. CLASSROOM BEHAVIOURAL STRATEGIES AND INTERVENTIONS This section will • • • examine classroom techniques for addressing behavioural issues explain the process and strategies for working with behavioural concerns provide examples of the positive strategies and resources available to address behaviour Before anything else, This section will focus on classroom strategies and interventions that address the discipline/behavioural challenges of students who are alcohol-affected. It is getting ready is the important to remember that these students have permanent neurological damage secret of success. that will make changing behaviour difficult. Some of the behaviour management strategies used with other students may not be successful for the child who is alcohol-affected. Unique and individual interventions are more important than any prescribed behaviour program. Some examples of useful interventions include building relationships, adapting the environment, managing sensory stimulation, changing communication strategies, providing prompts and cues, using a teach, review, and reteach process, and developing social skills. The classroom teacher needs to ensure acceptance for all students in the classroom. Teachers’ actions that can promote acceptance include • choosing learning materials to represent all groups of students • ensuring that all students can participate in extra activities • valuing, respecting, and talking about...
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...Jon Krakauer jumps around a lot during this story from before, during, and after Chris’s death, which makes the reading interesting, but also confusing. I love reading about the many emotions that people felt for Chris and how they reacted after he had passed away. I felt like I was actually inside of Sam’s head because I could feel the emotion from what he was thinking. I could not imagine the excruciating pain of telling your parents’ that one of your siblings had just died. Krakauer really captures the emotions of what the people are saying. One thing that I really liked was that he gives background information on the family and kind of makes you question why Chris actually left. I like how Krakauer reflects on the problems that could have...
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...to get a lot of rest (Ethos, appeal to you audience). As my parents, don’t you guys want me to succeed in school (Logos, ask a rhetorical question)? Since sleep is so important I am proposing an idea that just so happens to be a magnificent solution to my sleep deprivation. Instead of waking me up at 6:30am to take the bus to school, I propose that instead you wake me up at 7:30 and you guys could drive me to school. If you guys drive me to school I would get an extra hour of sleep which would boost my performance level in the class room (Logos, numbers, statistics, facts). Unfortunately, due to my sleep deprivation I feel like a zombie with limited free will (Pathos, simile). Have...
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...2 Establish deep understanding of entrepreneurship of learners 3 Establish learner differentiation between personal & computer capabilities 4 Create awareness of the development & programming industry & space that outcomes all the consumed digital products by humans 5 Explain the connection between different programming languages and the bridge the programmer creates between the human needs and the computer 6 Simply explain algorithm concept through recipe 7 Inspire learners via Steve Jobs' story Unit 2: I am a programmer 1 Clearly explain objects concept to learners 2 Clearly explain the connection between objects and their properties & actions 3 Facilitate & explain the SmallBasic programming environment 4 Guarantee the learner capability to complete the "Draw a square" activity 5 Inspire learners via Wael Attili success story as an entrepreneurship activity Unit 3: GraphicsWindow 1 Guarantee learners capability to change screen output colors, sizes, and drawings in SmallBasic 2 Inspire learners through the Khan Academy story of Salman Khan Unit 4: I am a super programmer 1 Guarantee learners capability to draw different shapes in...
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...50 results Print This List A Splendid Friend, Indeed A Splendid Friend, Indeed (Theodor Seuss Geisel Honor Book (Awards)) Author: Suzanne Bloom Publisher: Boyds Mills Press (2005) Binding: Hardcover, 32 pages IllustratorSuzanne Bloom Item Call NumberE BLOOM When a studious polar bear meets an inquisitive goose, they learn to be friends. Questions to talk about with your child • The polar bear has to be very patient with goose's questions. When was a time you had to be patient? Was it hard to wait? • How would the story be different if the polar bear wasn't patient and lost his temper? How do you think the goose would feel? • Who is your best friend and why? • Do you know what makes a friend? • Can you be friends with someone who is different than you? Fun things to do together • Look at the many colors in Bloom's illustrations. Ask what colors the different objects are. See if your child can locate these colors in his/her room or clothing. • Pack a snack and blanket. Enjoy a picnic outside with your child. • Play "Goose, Goose, Bear" instead of "Duck, Duck, Goose" • Draw a picture of you and your best friend doing something together that you both like. http://www.lexpublib.org/booksinkindergarten 10/28/2010 | Lexington, Kentucky Page 2 of 42 • Have a "Blue / White" color walk. Point out all the different blue and white objects that you can find. Book Skills Loves Books (Print Motivation) The polar bear's enjoyment of reading, writing,...
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...Assignment Two: How Personal Can Ethics Get? BUS 520 Abstract BMW’s Dream Factory & Culture The History Bayerische Motoren Werke (BMW) is a German automobile company that was founded in 1916. With over 90 years of experience BMW has driven its way to the top of the auto industry and is best known for its performance and luxury vehicles. BMW is the ultimate driving machine. While BMW celebrates its successes, the company remains humble and recognizes that things can go wrong. In 1959 the company nearly went bankrupt after it badly misjudged the market trends of the era. The company would not be here today if it did not receive a bailout from a wealthy German family and the continued support of their workforce. This served as a pivotal point in BMW’s history that would drive the company’s performance. As a part of the on-boarding orientation training BMW makes a point to share the story of 1959 with each new plant associate. From day one BMW employees understand the vision, mission, and goals of the company; this in turn creates a sense of placement for the employee within the company. Employees are not only armed with the training and knowledge they will need to be successful at BMW but know how they have and continue to impact the company. The Culture & Leadership BMW has created a workplace that embraces an entrepreneurial culture. BMW believes that there are always better solutions and everyone in the company is expected to help find those solutions. BMW...
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...MASTER BUSINESS PLAN PROPOSAL DOCUMENT GATEWAY TO BUSINESS BUS 1000 EXECUTIVE SUMMARY (1 page) Ambro • First page of the document • Include team member names • Include one image of app (or that denotes the app focus) • 200-300 words total • 2-4 sentences that capture the essence of your app • 2-3 sentences on the need/desire your app addresses • 2-4 sentences on the size of your target market • No glitzy marketing terminology (“Plus, if you act now, this set of… absolutely free!”) • Think and write in terms of the HCOC (holy crap on a cracker) model… in other words, say something in 200-300 words that would make an angel investor want to turn the page and read the rest of your business plan proposal THE TEAM (1 page) Ambro • Second page of the document • Photo of each team member (professional-casual) • Description of each team member; think here in terms of what an angel investor would want to know about each team member • Contact information for each team member • Point of contact information for the team PRODUCT DESCRIPTION (max 4 pages) Ambro • Limit this to no more than 4 pages • Don’t fill pages… if you need only 2.5 pages, then stop there • Use sub-headings if necessary to highlight major features • No more than 1 image (screen capture of your app) per page • Identify and describe the major feature set of your app • Be careful not to drive down into the details (e.g., the ability to change background screen image, unless...
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...or a Collaborative Comic This assessment opportunity is worth 20% of your final grade Collaborative Comic For this assignment, you are also welcome to create a short comic of your own. You may do this in a small group. Your comic should be in either black and white or in colour. Please consider the following for your group submission: ✓ Your work is a minimum of two A4 pages (at the very least) if you are working manually. Your work must be saved as a PDF so that it can upload to SLATE, and be downloaded for evaluation. If you are using an online tool to create a comic then you should also save the result as a PDF, which, again, is a minimum of two pages. The more you give me to evaluate the greater your chances of success in this 20% assessment opportunity. ✓ You demonstrate concepts we learned about in McCloud. Your comic creation must use time and motion, and feature at least three different styles of transition. Consider whether you want to work in the Western or Japanese style. ✓ You need to tell a story with visuals. What happens in the gutter, or through bleeds or other panelling features helps as much as direct use of text or narrative boxes or text items like the ones featured in Watchmen or V for Vendetta. Your work can tell a compelling story in strip form, like the work of Lynda Barry or Kate Beaton, or Guy DeLisle, or any other artist you can think of. As well, your work can be richly layered and complex in the style of some of the more...
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...Jon Krakauer's book, Into the Wild, follows the story of journalist, Jon Krakauer, as he is trying to investigate the death of Christopher McCandless. A boy who traveled into the Alaskan wilderness and never came out. The author follows the clues Chris left to the final resting place of Chris to uncover the truth behind his death. The book is an extension of the nine thousand word article written in the magazine, Outside. Into the Wild follows many of the 10 elements of journalism provided by the American Press Institute, which are based on truth, loyalty to the public, and the equal viewpoints of both journalist and the public. Throughout Into the Wild, the author's main goal is to spread the truth of Chris McCandless's death. Truth...
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...Fahrenheit 451-“ The temperature at which book paper catches fire, and burns” (title page). In Fahrenheit 451, science fiction author Ray Bradbury wrote a novel about censorship and about governments taking away the rights of citizens. In several ways, Bradbury’s theme seems to describe the circumstances Americans have been living in since the terrorist attacks on September 11, 2001. In the novel, as well as in the film, Bradbury presents the reader with his viewpoints on censorship which provide a parallel perspective comparing how American citizens have lived prior to and after the 9/11 attacks. Bradbury’s novel begins with explicit details describing the burning of books. The opening is somewhat alarming because burning books is not what a normal person would consider to be the duty of a firefighter. The government has made it forbidden and unlawful to read books. As a reader, I could not help myself from thinking back to the times of Communism in the Soviet Union and Nazism in Hitler’s Germany. During the 1950s, in protest to Communism and Nazism, many of the same token books were being burned here in the US. In the film a symbolic relationship between black, evil, Communism, and death is painted by the firefighters jet-black hardened helmets and their jet black flameproof jackets. The color black seems to symbolize the coming of death. The firefighters wore all black uniforms and they rode on a very red box-like shaped vehicle filled with petrol. The red could symbolize...
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...Diversity, before this course was really just a word to me. Studying the meaning of diversity and learning about the benefits that a brought forth when living in a diverse culture has made this word much more than just letter but a goal for a new lifestyle. Learning that we as people can be broken down into simple groups, “there are four groups of people identified by race, ethnicity, religion, and gender” (Schaefer, 2012). From these groups we can be further more separated into our separate cultures. When we come together from different walks of life and create a diverse culture, we gain the knowledge and skills of many people with new and different ideas to better our culture. America is a great example of diversity, we are a nation made of immigrants from every other nation in the world and also compiled of our Native Americans. Our diverse nation has earned us a nick name as a melting pot, which as explained by Schafer is a “diverse racial or ethnic groups or both, forming a new creation, a new cultural entity.” Not only do we learn about others when we study cultures and groups, we also learn about ourselves; discovering things about our ancestors and how we came to where we are today. The most basic of groups for me would be simply white, while historically this group was actually to describe the English and did not include the Irish. When we think of white in the terms of race we now think of just a skin color and not what nation the person or their ancestors...
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...Promotional and Advertising Strategies BUS 508 - Contemporary Business Dr. James J. Kolacek, III March 6, 2014 1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. The two promotional strategies that will be compared are from IKEA and Pottery Barn. IKEA is a swedish company that sells a wide range of ready-to-assemble furniture, appliances, and home accessories. IKEA’s home furnishings are of good design and functionality offered at a price low enough to be affordable to most people (IKEA, 2014). Pottery Barn is a specialty upscale American-based home furnishing store that was acquired by Williams-Sonoma in 1986. Pottery Barn was built on the idea that home design should be exceptional in comfort, quality, style, and value (Pottery Barn, 2014). IKEA’s promotional strategy includes a mix of television advertising, sponsorship, newspaper and magazine advertising. The concept of “democratic design” is portrayed in all of these methods, especially in the iconic IKEA catalog. This design features three elements: form, functionality, and low price (IKEA, 2014). With respect to low price, IKEA customers play an important role by driving to the store, selecting the flat-packed product from warehouse, transporting the product home, and finishing by assembling the product themselves. Having the customer complete this labor is all what helps contribute to the low pricing commitment...
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