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Creating Successful Longterm Growth

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Creating successful long-term growth New-product development shapes the company’s future. Improved or replacement products and services can maintain or build sales; new-to-the-world products and services can transform industries and companies and change lives. Companies are doing more than just talking about innovation. They are challenging industry norms and past conventions to develop new products and services that delight and engage consumers. Since Haidilao is famous for its service, we suggest that the company can improve or create new service . Haidilao just open in some large cities, people in other cities cannot enjoy their food and service. So, firstly, the company can extend the take-out service in those cities, to carry out a low cost but high quality service with no store. Secondly, in cities with stores and equipped with the service called Hilaosong, we should improve the pattern. The cost of human labor of the take-out service is so high because one person is responsible for only one customer. We suggest that one waiter or waitress can be responsible for one housing estate. Thus, we can reduce the cost of the service and this is good for long-term development.

With ever faster communication, transportation, and financial flows, the distance of our world is rapidly shrinking. Countries are increasingly multicultural, and products and services developed in one country are finding enthusiastic acceptance in others. We are living in global village. A German businessman may wear an Italian suit to meet an English friend at a Japanese restaurant, who later returns home to drink Russian vodka and watch a U.S. movie on a Korean TV. Haidilao also extended his market both in USA and Singapore. However, the hotpot store in the USA is not as popular as it is in China. Its famous service like manicure and shine shoes are not welcomed by the local

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