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Creating Value Through Best-in-Class Capital Allocation

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V O LU M E 2 1 | N U M B E R 4 | FAL L 2 0 0 9

Journal of

APPLIED CORPORATE FINANCE
A MO RG A N S TA N L E Y P U B L I C AT I O N

In This Issue: Market Efficiency and Risk Management
The Global Financial Crisis and the Efficient Market Hypothesis: What Have We Learned? Contingent Capital vs. Contingent Reverse Convertibles for Banks and Insurance Companies International Insurance Society Roundtable on Risk Management After the Crisis
8

Ray Ball, University of Chicago

17

Christopher L. Culp, Compass Lexecon and University of Chicago

28

Panelists: Geoffrey Bell, Geoffrey Bell & Company; Nikolaus von Bomhard, Munich Re; Prem Watsa and Bijan Khosrowshahi, Fairfax Financial Holdings. Moderated by Brian Duperreault, MMC

Lessons from the Financial Crisis on Risk and Capital Management: The Case of Insurance Companies

52

Neil A. Doherty, University of Pennsylvania’s Wharton School of Business, and Joan Lamm-Tennant, Guy Carpenter & Co. and the Wharton School

The Theory and Practice of Corporate Risk Management

60

Henri Servaes and Ane Tamayo, London Business School, and Peter Tufano, Harvard Business School

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them) Creating Value Through Best-In-Class Capital Allocation

79

John Gerzema, Ed Lebar, and Anne Rivers, Young & Rubicam Brands

89

Marc Zenner, Tomer Berkovitz, and John H.S. Clark, J.P. Morgan

Using Corporate Inflation Protected Securities to Hedge Interest Rate Risk

97

L. Dwayne Barney and Keith D. Harvey, Boise State University

The Gain-Loss Spread: A New and Intuitive Measure of Risk Assessing the Value of Growth Option Synergies from Business Combinations and Testing for Goodwill Impairment: A Real Options Perspective

104

Javier Estrada, IESE Business School Francesco Baldi, LUISS Guido Carli

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