...Subject: Recreating the Fiji Water brand: from greenwasher to a socially and environmentally responsible company Introduction Amid mounting tension between the bottled water industry and environmentalists, FIJI Water Company in particular has been embroiled in a battle against claims the company is actively participating in greenwashing. FIJI as a brand is now coping with the ramifications of its negative brand perception among the public. It arrived at this point through overstatements concerning hard to quantify metrics and not properly informing the public about its actions. FIJI Water has not done a sufficient job conveying current practices to consumers and the general public. It is vital that the company climb back into the good graces of the public for continued success. This objective can be achieved by continuing and increasing involvement in surrounding communities, being completely honest with consumers, and creating positive dialogue with environmentalists; all while utilizing a successful marketing campaign to convey to the public exactly what is being accomplished by the company. Current situation FIJI Water is just one company in the booming bottled water industry. When looking at bottled water statistics, consumption has reached close to 185 million liters in 2007 and bottled water has become the second largest category of beverages consumed after soft drinks. Even with the current state of increased environmental vigilance, is apparent that bottled...
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...Topic : Facebook 1~ Introduction 2~ The positive and negative sides 3~ How people use Facebook 4~ The reason why I choose it 5~ Conclusion 6~ References Introduction Facebook was created in 2004 by Harvard student Mark Zuckerberg. The website was intended to be an online version of the University's printed Facebook, a directory of new students. At that time, membership to the website was limited to Harvard students only. In a month's time, Facebook grew to include other Ivy League students as well, and within a year had over 1 million users. By the end of 2005, Facebook expanded to include, first, a network of 800 colleges and universities, then high schools, and then international students. In time for the fall semester of 2006, Facebook began accepting membership of anyone over the age of 13. According to Facebook's press room , the social networking site currently has over 90 million active users. Facebook is a privately owned company headquartered in Palo Alto, California. Mark Zuckerberg, age 24 and a Harvard drop-out, is ranked 785 in Forbes Magazine's list of the world's billionaires, with a net worth of approximately $1.5 billion. 2. The positive and negative sides: Although Facebook was created with the concept of allowing students and young adults to share their common interests, but with time it has lost its true essence. Started often as a time pass, it becomes an addiction which is annoying...
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...Define positive reinforcement, negative reinforcement, punishment, and extinction, and distinguish between continuous and intermittent schedules of reinforcement. Then give a practical example of one." In Positive Reinforcement a particular behavior is strengthened by the consequence of experiencing a positive condition. For example: My dog will get a treat when he sits on my command. Positive Reinforcement means that the subject is likely to repeat the behavior, or response, because stimulus (e.g. reward) is received directly after response. Negative reinforcement encourages employees to perform better so they can have an unpleasant condition removed from their work environment. Example, Constantly being reminded to be more productive, often seen as nagging or badgering by employees, is a negative reinforcement technique. It may be used intentionally or unintentionally, but it creates a negative condition in which the employees are subjected to an unpleasant situation. When they reach the productivity level desired, the nagging stops, which reinforces the desired behavior. While this type of negative reinforcement may get your employees to improve, it does not encourage them to strive beyond the minimum levels required to make the negative situation stop. A schedule of reinforcement is a rule that establishes the probability that a specific occurrence of a behavior will produce reinforcement. Two schedules of reinforcement—continuous reinforcement and extinction—provide...
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...tutorial, I learned about Appreciate Inquiry, which is a practical framework of emotion in leadership. Appreciate inquiry is an approach from Positive Organisational Scholarship (POS), which focuses on companies creating positive work life and performance. The four key components of positive organizational scholarship (POS) are self-efficacy, hope, optimism and resiliency. I practiced AI by following 3 steps consisting of Positive priming, Group discussion and provided positive answer to the question Student contribution in tutorials on the BSc in Business management and how it can be even better, even stronger. The tutorial delivered an emotion- based approach that leader may adapt to implement change in organisation. Through the Appreciate Inquiry, a leader as well as subordinates should have the ability think more positively and thus be able to manage organisational performance through positive changes. The practice of Appreciate Inquiry also introduces a new approach to understanding of emotion and leadership; it concentrates more on the positive emotion and cognitive process rather than the negative sides as it helps to identify the strengths and opportunity Being in AI mode; I felt that thinking positively did provide a number of advantages. The AI allowed me to minimise or ignore all the negative factors or counter argument for every point I make for the improvement in Business Management improvement issue. This allowed me to think forward, identify and assess strengths...
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...Participating in the game of football is a perfect way to stay fit both mentally and physically, while at the same time has been known to have negative effects on high school athletes. Taking part in the sport can improve an athletes physical and mental well being by enhancing physical fitness, promoting competitiveness, teaching the value of team work and enabling players to receive a scholarship. However, the sport can also have negative side effects on an athlete by exposing them to serious injuries, performance enhancing drugs, erratic behavior such as bullying, and requires so much dedication there is a lack of free time for high school athletes to experience life. (1) No American game has won so much praise and at the same time, so much censor, as has football. Football has been criticized by so many, the question is being asked, “ Do the positive benefits of playing football, outweigh the negative effects?” Many parents are starting to question if it is healthy for their children to play football. One of the most rewarding benefits of playing football is the positive effect it has on the body and mind. Player workouts tend to benefit the whole body. Weight lifting builds muscle in the upper and lower body, while running drills and plays contribute to a healthy cardiovascular system. Not only does playing football have positive physical effects on the body, it also has considerable mental benefits. The exercise one acquires while at practice or participating in a game...
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...Behavior Change Behavior Change with Positive and Negative Reinforcements Vickie Christian, Tiffany Smith, Natasha Butcher, Rochelle Dial University of Phoenix There are several forms of operant conditioning that can be used to change a person’s behavior. The four forms are positive reinforcement, negative reinforcement, punishment, and omission training. Positive reinforcement is the use of a stimulus to make a certain behavior response increase. A good example of this would be that when you rub a cat on its back it will make a purring sound; the purring is the positive reinforce. If you want the same results the next time then you must rub it in the same manner. Negative reinforcement is when you take something away from a person to increase a behavior. For instance, if your child has a chore of doing the dishes and you tell that child that if they say please and thank you they will not have to do them, then in order to avoid the dreaded chore of the dishes they will continue to give you the behavior you are looking for. Punishment is when you decrease a behavior response by an adverse stimulus. An example of this would be yelling at a child for doing something they know they should not be doing. Omission training is removing the stimulus to get a certain behavior. An example of this would be to take away a television that the child might use as a night light for not going to bed when they are supposed to. There are primary reinforcers and secondary reinforcers. The primary...
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...Behavior Change with Positive and Negative Reinforcements Vickie Christian, Tiffany Smith, Natasha Butcher, Rochelle Dial University of Phoenix There are several forms of operant conditioning that can be used to change a person’s behavior. The four forms are positive reinforcement, negative reinforcement, punishment, and omission training. Positive reinforcement is the use of a stimulus to make a certain behavior response increase. A good example of this would be that when you rub a cat on its back it will make a purring sound; the purring is the positive reinforce. If you want the same results the next time then you must rub it in the same manner. Negative reinforcement is when you take something away from a person to increase a behavior. For instance, if your child has a chore of doing the dishes and you tell that child that if they say please and thank you they will not have to do them, then in order to avoid the dreaded chore of the dishes they will continue to give you the behavior you are looking for. Punishment is when you decrease a behavior response by an adverse stimulus. An example of this would be yelling at a child for doing something they know they should not be doing. Omission training is removing the stimulus to get a certain behavior. An example of this would be to take away a television that the child might use as a night light for not going to bed when they are supposed to. There are primary reinforcers and secondary reinforcers...
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...Positive & Negative Effect of Technology On Our Lives Chapter I Introduction: Modern day technology is probably the main attention of every person nowadays. And it is well evolving in a very fast rate. As we can see, almost every person in the world has their own kind of high-tech materials. Such as cell phones for communication; computers in making documents and other important files; laptops that became the next generation desktops; MP3 players for a much portable and convenient way of listening to music; cars for a much comfortable ride; cameras that is used for capturing the most unforgettable happenings on a person’s life, and many more. In fact, most people can’t live without it. Technology has performed a good impact towards the people, and there is no doubt about it. It lowered the average effort of humans to accomplish a certain task. For example, within just one click, you will see what you are looking for in the computer using the internet. Not like before, you have to go to the library to browse a handful of books in order for you to know what you want; which is a hustle. However, negative effects is always hidden beneath as such; although many will use to emphasize modern technology for many of its advantages and achievements, what many don’t realize is that it has affected and continues to affect the people in a negative way, generally the youth. A. Statement of the problem Childhood is all about exploration, through the interactive world of technology...
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...| 2010 | | | [Behavioural Science ] | The thinking and creative mind- Behavior Modification Experimental report | Creating a behaviour using operant conditioning Creating a behaviour using operant conditioning ABSTRACT The study aims to increase a desired behavior using operant conditioning. The subject of this study is a female American staffy, four years of age and the desired behavior is sitting unasked when entering or leaving a house, when entering a car and before crossing roads. The subject was involved in a three-week study, one week observing the usual behavior and two weeks of reinforcing the desired behavior. The desired behavior was achieved before the two weeks of reinforcing were completed. It shows that the study was successful, although the subject cannot give feedback or rate their mood towards the succession. Introduction: Operant conditioning is a kind of learning in which an animal or human performs some behavior, and the following consequence (reward or punishment) increases or decreases the chance that the same behavior will be performed again. Enforcing operant conditioning takes learning and memory, Learning is defined as ‘the cognitive process of acquiring skills or knowledge’ such as learning how to sit or walk, memory is defined as ‘an organism's ability to store, retain, and recall information’ such as remembering the consequence of a behaviour. A previous case of conditioning is the case of Little Albert conducted...
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...already stressed as it is due to being a student athlete and procrastinating is only adding more stress on me. The stress builds up and eventually I cannot take it anymore, which leads to an emotional break down. If I were to change my ways and not procrastinate, I believe that I would be a lot less stressed and would have a well-balanced week of homework and maybe even have sometime for myself. Procrastination is something that it very hard to change, but I am willing to do whatever it take to change it. In order to change my procrastination behavior, I need to have reinforcements for myself and hold myself accountable for them. Positive and negative reinforcements are the two types used to effect a change in a behavior. A positive reinforcement is a stimulus added to the environment that brings about an increase in a preceding response (Feldman, 2009) Negative reinforcement is an...
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...My leadership To a certain degree I trust that every leader is molded through his /hers individual experience in spite of the fact that sometimes, I may not understand to what degree my own suspicions and convictions shape our capacity to lead or be driven. My own administration reasoning is the procedure of creating and conveying a dream for the future, propelling individuals and picking up their dedication and engagement and will talk about the part of a pioneer in an association, and the qualities of a viable pioneer, and in addition initiative speculations. Despite the fact that my own meaning of administration is that it is the ability to impact people through correspondence, inspiration and trust to perform activities to accomplish a particular purpose. As I would like to think the term initiative is extremely expansive and different definitions are given by originators. One meaning of initiative is that it is characterize administration as the behavior of feelings or thought and activities which are intended to impact others in a picked heading… without supporters one should not lead. I will discuss in detail why I believe that there are certain traits and 21st Century skill sets that an effective leader should have. My Leadership Personal Philosophy Individual reasoning of initiative is not one that I have given much thought to, nonetheless, I simply realize that being a leader is the thing that I view...
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...Instructor‟s Grade on Assignment: Instructor‟s Comments: INTRODUCTION The following analysis is based upon The Well Paid Receptionist case research. The case describes the early beginning of a company in which the founder/owner of the company hired as his first employee a receptionist. She had the profile to embody the job required by the owner. The salary the owner presented to the receptionist of $14,000 was lower than what she had perceived over the past years, but she was offered a percentage over the sales. As the company grew expanding and adapting to newer markets, over the years the sales also grew with a steady rate. In the third year of the company the owner expanded to the computer market causing a solid growth in the company, creating new key positions including a comptroller. Due to the addition of different computer line, services for all products carried, attention for business customers, walk-in retail...
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...Negative and Positive impacts of Social Networks Kaira Barnfield ENG110: College Writing Post University Abstract There is some positive and some negative impacts in social networks. Some people use the social network to promote their business, to make new friends, and keep in touch with family and friends. The negative of the social network is cyber bullying. Cyber bullying causes so many children and teens to end their lives. In this topic I aim to show how social networks benefits to the society far outweigh the risks. Social networks can make you or break you. In my essay it would explain how social network positively and negatively affects people relationships and their everyday life. Some people let social networks break their relationships up and mess up communication. Since the social network first begin in 2004, the people relied more on online social networks, to gather news, keep in contact with friends and family, and identity. Social networking sites such as Twitter, Facebook, and Instagram all have a positive and negative impact on people. The most popular social network is Facebook, it allows people to build and/ maintain with different people around the world. Facebook also help family members and old classmates keep in touch. A person also uses Facebook to promote their businesses. Facebook and other social networks help a lot of business draw more costumers. Not all people use Facebook to do those positive things. Some people use it to...
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...The climate in California becomes uneasy during a Santa Ana period. The Santa Ana winds can either bring joy or create great terror. The Santa Ana winds have different effects on the residents of California. The catch is whether the residents of California see it in a positive or negative way. Didion’s text takes a negative turn into her perspective of The Santa Ana Winds. While Thomas’ text takes a positive turn on his views of The Santa Ana Winds. With different perspectives the texts dirverge. Although, the texts diverge they also intersect on the reality of The Santa Ana effects. Joan Didion’s message is to warn the public of the dangers, effects and the overall results of The Santa Ana winds. “In fact the climate is characterized by infrequent but violent extremes”(Didion,5). Didion is stating a fact on California’s climate, it is not always bad but when the climate does get risky, dangerous and violent circumstances are presented. Didion emphasizes on all the negative effects of the winds with her diction. Didion says, “The winds shows us how close to the edge we are”(Didion,6). This states how the negative effects of the period shows the residents of California the risks they are encountering. It conveys the uneasiness the winds brings to the city of Los Angeles, and also the chaos and thoughts that hover over the city’s residents. Didion gives shape to her respective message by means of particular moves by introducting a counter claim...
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...time. I am extremely grateful to him for providing me the necessary links and material to start the project and understand the concept of Twitter Analysis using R. In this project “Twitter Analysis using R” , I have performed the Sentiment Analysis and Text Mining techniques on “#Kejriwal “. This project is done in RStudio which uses the libraries of R programming languages. I am really grateful to the resourceful articles and websites of R-project which helped me in understanding the tool as well as the topic. Also, I would like to extend my sincere regards to the support team of Edureka for their constant and timely support. Table of Contents Introduction 4 Limitations 4 Tools and Packages used 5 Twitter Analysis: 6 Creating a Twitter Application 6 Working on RStudio- Building the corpus 8 Saving Tweets 11 Sentiment Function 12 Scoring tweets and adding column 13 Import the csv file 14 Visualizing the tweets 15 Analysis & Conclusion 16 Text Analysis 17 Final code for Twitter Analysis 19 Final code for Text Mining 20 References 21 Introductions Twitter is an amazing micro blogging tool and an extraordinary communication medium. In addition, twitter can also be an amazing open mine for text and social web analyses. Among the different softwares that can be used to analyze twitter, R offers a wide variety of...
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