...market is shrinking (Bhasin). In an industry that is prohibited to advertise on the television, creativity and innovative campaigns are crucial for success. Absolut became one of the...
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...Organizational innovation “But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.” So said Steve Jobs when asked about the roots of innovation. One of the most important reasons behind the unprecedented success of Apple has been its constant innovations under the leadership of visionary Steve Jobs, escalated primarily after 1996 when Jobs rejoined the company. Within short time, Apple has become the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. Peter Drucker believed that “Innovation is the specific instrument of entrepreneurship, the act that endows resources with a new capacity to create wealth.” In its broadest sense, innovation, or the development of new business ideas, is at the core of many successful businesses. Innovative organizations are able to spot and respond to market opportunities. They identify consumer needs, and then develop appropriate products. Innovation need not be revolutionary inventing a brilliant brand new product all the time. Innovation can be evolutionary, a number of small step changes that allow a business to adapt to developing marketplace or economic...
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...Creativity and Business Innovation Prof. Stefan Meisiek Case Analysis of Critical Mass : The IT Creativity Challenge Piyush Choudhary 2013962348 Executive Summary Critical Mass is a highly successful digital marketing service firm with a its major clientele part of the Fortune 500 group. The Internet industry of which Critical Mass is a part is changing a lot. The social media tools have created a generation that has access to a lot more information. Consumers are becoming highly demanding in making creativity and innovation a must for the success of Critical Mass Inc. The company had invested a lot of resources to achieve a so called creativity inducing environment and organized a plethora of activities to ensure that the creative juices kept flowing. At this juncture the company is at the crossroads to take its next step towards a significant expansion in its client base. As a result Brian Kramer (Tech Director) and Gordon Bunk (Senior VP and MD) have decided to inspect and revaluate the current practices followed in the firm to determine whether they were having the required effect make necessary changes to make them more meaningful and result oriented. 1 |Page Creativity and Business Innovation Prof. Stefan Meisiek Introduction Critical Mass was setup in 1995 by Ted Hellard and Michael Clairo with the intention of being a interactive golf CD-ROM development company. As a part of the plan Hellard went to pitch his interactive golf CD-ROM to Mercedes Benz ,however...
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...accessible and useful” (mission statement). Google continues to take risks and expand into new markets to further its reach into the information world. It takes advantage of new avenues to expand its market share by making information freely available on its Intranet, and by willing to take risks by investing in speculative and strange projects if they see a large potential payoff. 2. How does Google’s information systems strategy support its business strategy? Ans：Through openness and innovation. It permits users to download their own software, maintain official and unofficial blogs, and buys and makes software to suit the needs of the business. IT encourages innovation by allowing employees to spend 20% of their time on a project of their own choosing. This “flexible” IT structure supports the innovation and creativity that its business strategy espouses. 3. How does Google’s organizational strategy supports its business strategy? Ans： Google has a culture of innovation and creativity. However, it still provides a level of structure when making decisions. Specifically, Google’s mission statement relates to its business strategy by making data on all ongoing projects and systems available to all of its employees through its corporate Intranet. Any employee can see what is transpiring in other areas and can lend a hand through Google’s “free day” policy and other open work-environment strategies. 4. Which of Porter’s three generic strategies does Google appear...
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...J. M. Smuckers: Rules of Innovation Family-owned businesses are often thought to be small, store-front operations with little chance of growth. However, many of today’s nationally and internationally-recognized brands have their foundations as localized, family-run businesses. Few, however, can boast that they still maintain the same family leadership and have grown to become a Fortune 500 company like the J.M. Smuckers Company. From its inception in 1897 as a cider and apple butter purveyor to the international brand and licensor of multiple food products such as coffee, peanut butter, and baking mixes that it is today, Smuckers has always had a Smucker at its helm (Gunther, 2010). The culture of strong leadership instilled in the company early on has permitted them to exemplify Davila, Epstein and Shelton’s (2013) seven rules of innovation while sustaining and growing their company. This paper will outline how Smuckers has implemented innovations in line with these rules of innovation. Innovation in Line with Business Strategies Historically, Smuckers stuck with producing only fruit-related products (Gunther, 2010). This business strategy allowed them to grow and expand globally by purchasing similar companies (fruit and jelly brands) in other countries (Gunther, 2010). However, when sales began to stagnate, a new, more aggressive strategy was devised to focus outwardly on acquiring other brands that were of central focus in most supermarkets (Gunther, 2010). Over the...
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...exchange for viewing content relevant advertising. Google believes relevant advertising can be useful and enjoyable for the user (Google, nod.). In order to increase revenue, Google must increase the number of places where it can display advertisements. Google continually creates new products which provide new advertising opportunities for Google. The advertiser is concerned with the amount of sales volume generated by the Google advertisement. Because a user is specifically searching for a topic when an ad is presented, Google advertisements are relevant to the user. When a user views a relevant ad, there is a greater likelihood that the user will purchase the product or service. Google’s contribution to advertising relevance is the hybrid paid search ranking scheme which rank search ads based on the combination of bid price and click through rate. By adding click through rate, Google not only maximized income but also increased the relevance of those paid search ads (Moran, 2008). 2. How does Google’s information systems strategy support its business strategy? Enterprise Alignment is defined by Fonstad and Subramani as IT and business managers working together to coordinate potential synergies across business units and local alignment efforts such as creating an efficient and effective shared IT infrastructure platform,...
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...Organizational Impact Paper Q/I361 June 12, 2014 Nikki Jackson Organizational Impact Paper Innovation can transform and possibly reinvent services and products to accommodate the needs and demands of the market. Today innovation is taking organizations and rewiring them for growth. In a time of change and reduce profits, organizations are retooling and finding the need to modify business strategy. Without innovative programs or ideas, change is difficult for a business however; change can’t be avoided in this competitive world of business. We will evaluate the impact of innovation on South West Air Line, General Motors, and JCPenny, AT&T, and talk about the impact on strategy, process, product, or services with each type of organization. All organizations noted above use innovation and creativity as the main source for improving business strategy. Southwest Airlines Southwest airlines are a company that started with very little money back in 1971 that now operates on the offensive as an innovator. The innovation that made Southwest Airlines prevalent is the way they can offer lower fares, the regularity of flight accessibility and on time departures and arrivals, and their exceptional safety record. Southwest is always thinking innovation which keeps the airline in the forefront in the industry, while using their innovated thinking the airlines acquired jet fuel at a lesser amount for future use; this is clever innovative and creative thinking. “Tickets less travel...
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...Their business strategy is to do some research and file lawsuits against infringing companies. These Patent trollers cost the US Company billions of dollars each year. They disrupt the productivities of many companies and affect the whole idea of creativity and innovation in the United States. Patent trolling cost the companies $29 Billion in 2011 in direct costs and up to $80 Billion in other ancillary costs. Add to that the incalculable costs in terms of productivity and disruption of innovation and entrepreneurship. Among the ones that are most affected by this are the small and start-up companies. To give a comparison, the terrorist attack of 9/11 had an economic impact of $123 Billion whereas, patent troll lawsuits amounted to $500 Billion in lost wealth to defendants. The next question that needs to be answered is why there is a rise in this sort of unethical business. This business has a very low start-up cost which usually requires buying out junk patents or acquiring patents from bankrupt companies. This business also has a very low overhead cost Furthermore, the cost of running these sort of businesses are very low as legal fees are minimized through contingency arrangements ad there is a very low risk of countersuit as they have little or no assets other than the junk patents. Taking the above points into consideration and the fact that this business has guaranteed returns makes it a very lucrative business for...
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...accessible and useful”. Their vision for google is to make the search engine commanding so that understand “everything in the world” (Google) Google’s business model is Business Model Canvas. This model provides key information on the strategy of Google’s business. Google who is recognized as one of the top leading technology company in the world and one of the most widespread search engines on the internet that is used by many. Because Google is one of the most widely used search engine which attracts advertisers to Google services in order for them to reach a higher populated online users. According to investor.google.com, Google reported consolidated revenues of $18.10 billion year ending 2014. The network paid clicks are ads served on Google relating to ads increased 14%. Another stream of income that Google generates is from Cost-Per-Click which is when advertisers pay each time a user clicks on their advertisement. This also increased by 6 percent in the 4th quarter of 2014. Google will continue grow and revolutionize its business model as technology consistently change and people become more creative. The people who work for Google are those that do not have a single mind set. They must have the capacity to manage different task and those that have the potential to be future leaders. Google employees are talented people and from all different backgrounds. Google wants people who thing big, work smart, solve complex problems and can think outside the box. ...
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...I attended the Student Advertising Summit with the AdFed club in Minneapolis, MN. The event included key note speakers, breakout sessions on a variety of topics, and networking with agencies. The speakers included personal stories and examples of their agency's or company's work. At the event, I learned how to use empathy towards a client to create a campaign, and how creativity and innovation can make a new popular commercial. Keynote Speaker from Young and Laramore discussed having empathy towards the client and their publics. Members from her agency's team went into homes of their target audience to interview them. They did this so they would get true, authentic answers. When the interviewee is in their own environment, they are more likely to remain themselves. From listening to their personal stories, they were able to watch their movements and record their response. This resulted in creating a campaign about the cliché when imagining something bad happening, to knock on wood. This commercial was able to relate to a wide range of key publics. They put a fun twist to the cliché and they would not have had this success without empathizing to their publics lifestyle and seeing their habits first-hand....
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...1. Maurice Levy and David Kenny have both strong leadership skills, which were more than usefull in their career development. One is going to try to describe their style of leadership, and understand how similarities and differences in the way they act and in the way they perceive things are contributing to their ability to work together toward Levy’s future vision for Publicis Groupe. First of all, one will describe how one could perceive Maurive Levy, then David Keny. At that point, one would be able to point out out similarities and differencies as strenghts for running successfully the business together. On one hand, one would describe Maurice Levy as a visionnary. He has a vision of where he wants the company to be in the future, with both a short term and a long term vision. As a visionary leader, he is moderately rational, he is not stuck into a set of rational things but he sees beyind the boundaries. He has, in a way, a scientific approach of management, as he is realistic and fact based. In fact, he knows very well the industry he is evoluting in, and its environment, including the competitors, the trends, the threats but also the opportunities. One would describe M. Levy as someone quick, reactive, and opportunist. But that does not mean that he acts in a rush, on the contrary. It seems that even if he is able to catch up new opportunities in a fast growing and fast changing industry, he takes his time to prepare the ground, to create link with people (by being...
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...Counter Ads Name: Institution: Course: Date: Counter advertisement is made to make the consumers aware of the dangers and the harm a product can cause to them. In most cases, I have witnessed counter-advertisement utilized to create awareness of the possible negative influence that alcohol may cause to the consumers and other related issues. Such action will work effectively if done through the media in the form of printings or video broadcast. They counter advert can also be labeled with the product to make sure that everybody who buys that product has seen that label. The public health departments are increasingly using the counter advertisement to impact the good behavior among the consumers. There are those who argue that creating awareness of the side effects cannot be the appropriate means to pass the information via the mass media. The counter ads communication structure can be used for the promotion of a wide responsibility to perfect the challenges facing health. Initially, the normal advertisement promotes the policies and the product counters ads, on the other hand, promote only the views that are relevant by the health of the public. The key role played by the counter ads is to change the existing views that public health problems are the same as the personal health problems. The counter ads result to conflicts between various parties because they mix up health issues with the political and social issues. The acceptable strategies to carry out such counter advertisement...
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...connections, infrastructure, entertainment, and endless opportunities with whatsoever interest its residents. Creative Brisbane creative economy 2013-22 aims to make Brisbane an expressive, enthusiastic and energetic hub. Its vision is to make Brisbane a leading city, which has people with different talent, great opportunities for migrants and students. With the new global economy the cities advantage with opportunities that ensures the ease of business, innovative human capital and thereby boosts the economy. Creativity and innovation are like the heart and soul for driving the economy. People with talent and motivation seek for opportunities where they can sail on their dreams. They would invest where they see these opportunities and this would boost the economy. The report in particular reflects upon some important aspects of the rising economy. The retention of the talented workforce, attracting the talent pool from across the world, positioning creativity and innovation for boosting the economy, expanding the market shares and promoting local products are some of the aspects to be considered and worked upon in order to accomplish the vision for Brisbane by 2022. DESCRIPTION: With the new world trends in...
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...Innovation Process Paper: Comcast Name University of Phoenix OI/361 Date Instructor Name Innovation Process Paper: Comcast Introducing new and innovative ideas and strategies to a company is a process. This process must not be taken lightly to ensure that these ideas and strategies are successfully implemented in the organization. Comcast can ensure success by making certain that they observe each of the four phases in the innovative process and using tools and techniques to their full advantage. One thing that must not be ignored is how to measure these implemented innovations and make certain there is continual improvement toward success. Comcast has what it takes to be successful if they can successfully implement the innovative process in their future ideas and strategies. Four Basic Phases of the Innovative Process There are four basic phases in the innovative process; utilizing these phases will ensure success for Comcast in their future endeavors. Von Stamm (p. 39, 2003) asserts that, “While structured processes for the development and management of new products are no guarantee forimproving innovativeness, they are nevertheless an important part in an organization’s armory to improve newproduct introduction rate and maximize the benefits from a company’s product portfolio.” Observing the process alone will not prove success but certainly will increase the odds of having a successful introduction of innovative strategies and...
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...website:http://www.grin.com/en/e-book/167838/apple-s-approach-towards-innovation-and-creativity title: apples approach toward innovation and creativity author: Christoph Müller Rexter Sengah year: 2010 pages :14 ISBN (eBook) 978-3-640-84770-9 ISBN (Book) 978-3-640-84391-6 Excerpt Jobs who was ousted in 1985 was able to turn around the ailing company when he came back in 1997. Today, Apple is not only considered the most innovative company in the world, but also the most admired (BusinessWeek, 2009), (Fortune, 2009). But what is Steve Job’s secret formula of success? What has made Apple so successful? According to Research & Markets, as cited by Gene Quinn (2010),“Apple has managed to sustain its innovation efforts with calculated, consistent increases in R&D spending and rapid-fire launches of new products and upgrades. What lies behind Apple’s success is not luck - the company has very deliberately focused its efforts on generating better ideas faster.” It is quite clear that innovation and creativity are the major drivers of Apple’s prosperity. But being innovative and creative is easier said than done. There are many aspects which need to be taken into account. What is key here is that the times where employees were seen as cogs in a machine have gone. Many studies have shown that there is a significant correlation between the management of people and organisational success. Per se, all people are endowed with the ability...
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