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Creativity Portfolio

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Hewlett-Packard | MC4001X Design and Creativity in MarketingReport and Visual Portfolio:Martyn Horridge | Stay Fresh Shoe Tree | | Martyn Horridge | 29/04/2013 |

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Contents Content 1 Design Brief: 2
Ideate the innovation, demonstrating design thinking, sources of inspiration brainstorming, Design………………………………………………………………………………………………………………………………………………10 Critical Reflection: 11 References. 12 Appendices. 12

Design Brief:
Design Brief:

The problem is to identify a marketable product that will improve shoe hygiene and the overall lifespan of a sports shoe within the fitness and sporting world for both professionals and other fitness participants. The product being introduced to the market is a new unique and effective device that will increase the consistency and lifespan of the sports shoes. The product is a flexible and modern fragrance and delivery system that is designed to maximise a sports shoes lifespan, by optimising the endurance of the shoe and minimising occurrence of the shoe to misshape. When coming up with a design and a product to meet people’s demands there are many features that have to be considered. ‘Design is a process that turns a brief or requirement into a finished product or design solution’
A frequent use of a sports shoe will see its predicted life span of about 6 – 8 months, due to wear and tear and misshaping. Use of this product will facilitate an extended lifespan. The product is a foam made compound with a spring built into it, so when inserted into the shoe the device will adjust and mould itself into the trainer keeping a stern and solid shape. When inserted after a

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