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Critical Analysis of the Impact of Change Management and M&a’s on the Dynamic Business Environment

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Critically Analyse the impact of Change Management and M&A’s on the dynamic business environment

Contemporary Issues in Management

Joshua Travers

Submitted for:

BA (HONS) BUSINESS STUDIES

BOURNEMOUTH UNIVERSITY

Date of submission: 13th December 2013

Joshua Travers i7943443

Introduction The author has interpreted the dynamic business environment to be all of the factors, both internal and external, which influence the function of a business. Internal factors include items such as the company's products or services, employees, assets, and marketing. External factors include competitors, stockholders, customers, and economic conditions (Investor Words 2013). This essay will explore how the two issues addressed in the title can impact the central theme; the employee. Failure of engaging with the employee has been highlighted as a major cause to why 70% (Keller and Aiken 2008) of change and 50% (Sher 2012) of M&A efforts fail. This common pitfall suggests that both of these issues impact heavily on the employee and vice versa. The author aims to critique change management and merger literature to provide an extensive view of these issues in the business environment. Once the relevant context is set, the essay will focus towards the employee perspective of these two issues and will apply significant theory to a range of recent examples within the realm of these topics. Change Management Change management can be defined as “the process of continually renewing an organisation’s direction, structure, and capabilities to serve the ever changing needs of the external and internal customers” (Moran and Brightman 2001). Importance of Change Management Two Mckinsey consultants, Tom Peters and Robert Waterman (cited by Firoozmand 2013) interviewed 43 organisations in 1977 to understand what made them excellent. By 1987, only 17 still existed. Today only

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