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Criticize the Use of Strategic Planning as a Means to Achieve Organisational Objectives.

In: Business and Management

Submitted By taurai
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Criticize the use of strategic planning as a means to achieve organisational objectives. Strategic planning is the process by which managers of the firm analyze the internal and external environments for the purpose of formulating strategies and allocating resources to develop a competitive advantage in an industry that allows for the successful achievement of organizational goals Rothaermal (2012).
Strategic planning cannot provide a precise and detailed picture of the future. Method of describing in detail the future of an organization is not a detailed description of its internal state and the situation in the external environment, but rather a mixture of qualitative wishes towards the state in which the organization wants to be in the future, what position to take in the market and in the business, what organizational culture to have.
Strategic planning enables an organisation to determine its growth trajectory by analysing internal and external factors that may affect its growth in the long term. Due to its complexity and heavy commitment to strategic goals, strategic planning is rarely implemented successfully Fuller (2004). Often, the poor implementation is the reason for failure, although it is more often the case of misaligned operational and strategic goal. For instance, the Zimbabwe Agenda for Sustainable Socio-Economic Transformation (ZIM-ASSET) is a strategic plan to turn around the economy. Therefore as much as strategic planning identifies constraints and possible strengths that may positively or negatively affect an organisations growth and achievement of objectives. Analysis will not be enough without clear concise execution. To achieve organizational objectives strategic planning should be executable, without properly defined operational goals the whole purpose of strategic planning loses its validity.
Executing strategy requires the work of

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