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Crm Ahli Bank

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Submitted By abdelmenam2013
Words 6297
Pages 26
The Effect Of Customer Relationship Management (CRM) On Customer Satisfaction In Banking Sector

by
Abdelmenam Ahmed Deghady
Supervisor :
Dr. Ashraf Labib

Table of Content
CHAPTER 1 : INTRODUCTION................................................................................................3
1.1 Introduction..........................................................................................................................................................4
1.2 Research Problem.............................................................................................................................................5
1.3 Study Hypothesis................................................................................................................................................5
1.4 The study variables.............................................................................................................................................6 1.4.1 Independent variables.............................................................................................................................6 1.4.2 Dependent variables................................................................................................................................6 1.5 Research Objectives...........................................................................................................................................6
CHAPTER 2 : Research Methodology ................................................................................7
2.1 The Scope of the Research and Instruments.........................................................................................8
2.2 Data Collection......................................................................................................................................................9
2.

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