CRM Assignment
CRM practices in Toyota Motor Corporation Since its founding, Toyota has carried out corporate activities based on the concept of "the customer always comes first." This concept was declared in "The Toyoda Precepts" (established in 1935) which has been handed down as the Toyota Group's guiding philosophy. Toyota, including its dealers, makes a company-wide effort to build relations with its customers, and all employees keep the "customer first" policy in mind in all aspects of their jobs.
Schematic Diagram of Customer responses

Approach to Customer Satisfaction:
Customers' evaluations and opinions are an expression of their expectations of Toyota, so Toyota receives them sincerely and responds in good faith, in the belief that making use of them in its corporate activities will lead to customer satisfaction. Toyota always tries to grasp shifts in customer demands, constantly checking for conformity with its standards, and acting swiftly to resolve any discrepancies. The voice of the customer is quickly relayed to all related departments and divisions in development, production and sales, where they are helpful to product planning, raising product quality and improving Toyota's corporate activities.

Wide-Ranging Information Gathering and Reflection in Development of New Vehicles :
Toyota collects customer evaluation data through wide-ranging information collection activities, including directly through consultations with customers, complaints from customers, and also through quality reports from dealers and questionnaires given to purchasers of new cars, as well as from the results of studies by third party institutions. Furthermore, Toyota collects information indirectly from dealers and suppliers within the Toyota Group. In order to have the results of data analysis reflected as soon as possible in vehicle production, Toyota