...1 1 Nature of the interface Biosensor, in essence, is a device that detects and measures electric impulses in biological elements such as skin, muscle or brains. Biosensors can also be used to detect certain biological analytes or in other words, components, from chemical substances. This could be the concentration of a distinct conductive element in the blood flow of a person for example or a toxin in a food product. The use of biosensors provides a multitude of different inputs for a user interface. Biosensors themselves are rather inadequate in order to be used as the sole way to control a user interface. Instead they can be used to enhance the user experience and widen the range of input methods used in an interface. For example the use of biosensors enables a system to respond to the user’s heartbeat rate and muscle tension or to identify the position and movement of body parts such as fingers. Currently, existing biosensors measure physiological activity, muscle electrical activity, brain electrical activity, and eye movement among other things. Extracting accurate physiological data from biosensors is often a complex task. In particular, extracting data from different typologies of biosensors will require architecture of great flexibility and the possibility to connect them to different external monitoring devices. Biosensors are key components in both physiological and psychophysiological computing. Psychophysiological computing can be considered to be the same as...
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...(cervical, thoracic, lumbar, or irradiation in the limbs), duration (acute, sub-acute, chronic), or level of functional disability [1]. Lumbar pain is determined as a pain, muscle tension or stiffness that occurs between the last thoracic vertebra and the lower gluteal folds, with or without leg pain [1–3]. Chronic low back pain appears more often by working population in adulthood [1] and fluctuates during time, appears at different occurrences with different intensities and disability [4]. The complexity of symptoms could be associated with physical, psychical and recently genetic factors, as well most efficiently managed using multidisciplinary approach [5]. Spinal pain is common problem also among children and adolescents [3,6]. A cross-sectional study of 806 pupils in Denmark shows that children between 8-10 years suffer more from thoracic pain and 14 to 16 old adolescents equally from thoracic and low back pain, all together with a monthly prevalence of 39%...
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...International Marketing MKT 466- Country Paper Switzerland Including Sunglass Campaign Presented by: Eileen D. Klingsiek Fall Semester 2009/2010 International Marketing MKT466 Country Paper- Switzerland 1.0 Introduction 2.0 Background 2.1 History 2.2 Geography 2.2.1 The three main regions 2.3 Climate 2.4 Demographics 2.5 Religion 2.6 Culture 2.7 Infrastructure and Environment 2.8 Education 2.9 Politics 2.10 Foreign Relations and International Institutions 3.0 Hofstede’s Cultural Model 3.1 Individualism/ Collectivism 3.2 Uncertainty Avoidance 3.3 Power Distance 3.4 Masculinity/ Femininity 4.0 Sunglass Campaign 4.1 4.2 Lifestyle & Leisure 4.3 Climate 4.4 Infrastructure 4.5 Product Price Range 4.6 Product Positioning 4.7 ` Potential Market/ Target Market Media Strategy 5.0 Conclusion 6.0 Personal Reflection 7.0 Work 2|Page International Marketing MKT466 Country Paper- Switzerland Introduction Every Marketing campaign starts with devising the “4 – Ps,” price, product, promotion and distribution. Being successful in business in the international sector understands and adapts to one individual idea: culture. Culture is the most influential uncontrollable environmental force in international marketing (Cateora and Graham, 2007). Due to the fact that the world is ethnically diverse and each ethnicity holds their own traditions, a...
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...California University of Business and Technology School of Management Studies BA 360 Principles of Microeconomics Table of Contents Chapter 1 Ten Principles of Economics 3 Chapter 2 Thinking Like an Economist 7 Chapter 3 Interdependence and the Gains from Trade 10 Chapter 4 The Market Forces of Supply and Demand 13 Chapter 5 Elasticity and Its Application 20 Chapter 6 Supply, Demand, and Government Policies 26 Chapter 7 Consumers, Producers, and Efficiency of Market 31 Chapter 8 Application: The Costs of Taxation 35 Chapter 9 Application: International Trade 39 Chapter 10 Externalities 42 Chapter 11 Public Goods and Common Resources 45 Chapter 12 The Design of the Tax System 47 Chapter 13 The Costs of Production 49 Chapter 14 Firms in Competitive Markets 53 Chapter 15 Monopoly 57 Chapter 16 Monopolistic Competition 61 Chapter 17 Oligopoly 64 Chapter 18 The Markets for the Factors of Production 68 Chapter 19 Earnings and Discrimination 73 Chapter 20 Income Inequality and Poverty 76 Chapter 21 The Theory of Consumer Choice 79 Chapter 22 Frontiers of Microeconomics 82 Chapter 1 Ten Principles of Economics I. Significance * How people make decisions * How people interact * How the economy as a whole works II. Highlights The word economy comes from the Greek word oikonomos, which means "one who manages a household." A household faces many decisions, which...
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...Country Analysis: Russia MBA Fall 2015 International Management in Sport and Entertainment Table of Contents Country Analysis: Russia 1 Introduction 1 Economic Environment 1 Political and Legal Environment 2 Culture 2 Conclusion 6 Country Analysis: Russia Introduction Russia is the world’s largest nation, covering 6,5 million square miles, with a population of 143 million people recorded in 2014. Russia borders European and Asian countries as well as the Pacific and Arctic oceans. In order to make a decision, concerning the market expansion of an organization into Russia, the economic environment as well as the political and legal environment will be analyzed with a focus on the cultural aspects. Economic Environment Russia is one of the BRICS countries (Brazil, Russia, India, China and South Africa), which are projected to be the fastest growing emerging economies, with a combined GDP of $16 trillion. With a GDP of $2.6 trillion, Russia is a leading exporter of natural gas and oil and is the fifth largest economy in the world. Services are the largest sector of the economy and accounts for 58 percent of the GDP. The most important segments in services include wholesale and retail trade, repair of motor vehicles, motorcycles and personal and household goods. This represents 17 percent of total GDP; public administration, health and education (12 percent); real estate (9 percent) and transport storage and communications (7 percent). Industry contributes...
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...Case 20: UNSYS: The Repositioning • 20-1 C ASE 20 UNISYS: THE REPOSITIONING THE PROBLEM In 1986 Unisys, after the reorganization into three separate businesses, positioned itself as The Information Management Company, a term that was very vague. Because of this, Unisys was faced with a dilemma on a global level. What do you do when many of your prospective customers are not even aware of who you are, let alone what you do? In Europe, awareness of Unisys was low. When asked, “What names come to mind when you think of companies that provide information technology?’’ respondents in France placed Unisys behind IBM, Microsoft, Compaq, and Hewlett – Packard. In some countries, Unisys placed behind Digital, Groupe Bull, and Olivetti. In Germany, Unisys was not thought of at all. In most of Unisys’s target market, awareness of the name was much lower than it should have been. The familiarity with what it did was much lower than it should have been. Although some people had a reasonably warm feeling about Unisys, they still thought of the company in terms of being simply a mainframe supplier. Further research looked at people’s familiarity with Unisys in the United Kingdom, France, Germany, and Italy compared with Unisys’s major U.S. competitors. The picture was not a pretty one, with only 30 percent of respondents being “very familiar’’ or “somewhat familiar’’ with Unisys, compared with 90 percent for IBM, 78 percent for Hewlett-Packard, and 76 percent...
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...BUSINESS RESEARCH METHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW……………………………………..….6-7 V. RESEARCH OBJECTIVES…………………………………………8 VI. RESEARCH QUESTIONS……………………………………………………………8 VII. RESEARCH METHODOLOGY…………………………………………………9-12 VIII. ETHICAL CONSIDERATION………………………………...…13 IX. LIMITATIONS……………………………………………………….13 X. CONCLUSION 13 XI. REFERENCE 14-15 I. ABSTRACT The marketing and advertising techniques revolution in the late of 1980s enabled Red Bull to create successfully an “energy drink” market. Today, when the market becomes more and more diverse as well as expanding with over 220 competitors, Red Bull may face to loss in overall global market share. However, Red Bull has reasons to feel optimistic with its strategic business and marketing plans. II. INTRODUCTION The global Functional Drinks market was reported to be worth $26.9 billion in the year of 2008. It is fairly new and continues developing; the market is forecasted to increase by over 64% to reach the value of $44.3 billion, said Datamonitor PLC (2008), cover different categories such as Energy, Nutrition etc. Being regarded as the largest brand in energy drink sector, Red Bull® was holding 29% global market share in 2008 (Datamonitor PLC, 2008) and has been successful...
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...Examples of ICT applications that can be used in physical education The following applications are considered below: Cameras Mobile phone cameras Motion analysis software Film editing Portable media players Interactive whiteboards Voice projections systems Developing FUNctional skills through physical education Games consoles Nintendo Wii Fit Dance mat systems Pedometers Pupil response systems Archos The use of iPods Podcasting The Virtual Learning Environment (VLE) Video conferencing Youtube Cameras There are a range of hardware applications that can be used with physical education departments. Video cameras can provide footage of experienced performers in action and can be used to inspire, to demonstrate correct techniques and to develop pupils’ understanding and knowledge of the subject. By reviewing their own actions, for example, pupils can evaluate and improve their own games strategies, gymnastics sequences, trampolining routines or dance compositions, particularly if they are able to look at their performances in slow motion or from a different viewing angle. Within practical situations the use of still and video cameras can highlight personal achievement within lessons. Video footage and photographic images can be cropped and edited and used either a slideshow or highlight DVD. Cameras can also be used as an assessment for learning tool and as a form of classroom management. Furthermore, they can help to create activity cards, worksheets,...
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...Examples of ICT applications that can be used in physical education The following applications are considered below: Cameras Mobile phone cameras Motion analysis software Film editing Portable media players Interactive whiteboards Voice projections systems Developing FUNctional skills through physical education Games consoles Nintendo Wii Fit Dance mat systems Pedometers Pupil response systems Archos The use of iPods Podcasting The Virtual Learning Environment (VLE) Video conferencing Youtube Cameras There are a range of hardware applications that can be used with physical education departments. Video cameras can provide footage of experienced performers in action and can be used to inspire, to demonstrate correct techniques and to develop pupils’ understanding and knowledge of the subject. By reviewing their own actions, for example, pupils can evaluate and improve their own games strategies, gymnastics sequences, trampolining routines or dance compositions, particularly if they are able to look at their performances in slow motion or from a different viewing angle. Within practical situations the use of still and video cameras can highlight personal achievement within lessons. Video footage and photographic images can be cropped and edited and used either a slideshow or highlight DVD. Cameras can also be used as an assessment for learning tool and as a form of classroom management. Furthermore, they can help to create activity cards, worksheets,...
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...Decathlon. Between rationality and chaos (P262) Guillaume Richard*, Yann Abdourazakou* Abstract: The point under study is the first of such a nature. We investigated the management of innovation in the company called Decathlon. In recent years, vertical integration has rarely been so much developed as in the leading company of sporting goods’ distribution in France. Based on the group’s “sporting universe” concept, it now challenges some bigger firms’ on their main segment. We interviewed the head of innovation for Decathlon’s brands in France and Europe. Since the 1990’s, Decathlon’s strategies have not taken a unique and rational way towards success. Sometimes unexpected, they do not fit the traditional and rational management model of this aspect of competition between firms. Finally, some non technological aspects of innovation play a key role in the group’s success. Now a major force in the domain of sports equipment, the company Decathlon represents today almost half the French market in the distribution of sporting articles1. From bikes to rucksacks, from hiking boots to tennis rackets, this brand has acquired a great deal of savoirfaire in the conception, the realization and the production of its “universe” brand. By way of an example, Decathlon is the biggest producer of bikes (Btwin) in the whole of France, the number 1 in the country for rucksacks and the fourth largest producer in the world of sporting goods. The producer of sporting equipment has...
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...The differences in travelling preferences between postgraduate students in Poland and United Kingdom Module name: Research Methods Word count: 4978 January 2014 1. Abstract The purpose of this report is to determine the differences between travelling preferences among British and Polish postgraduate students. Moreover, the report aims to establish the patterns in which a cultural background influence travelling and to detect similarities between British and Polish attitudes. Therefore, the research is a comparative, cross-cultural study. In order to achieve the purpose, 5 structured interviews were carried out that helped to construct a questionnaire. The analysis of qualitative and quantitative data shows that the cultural background has an effect on postgraduate students' travelling preferences and that there are certain differences between British and Polish travelling tendencies. The particular aspects that affect those preferences are: language, socioeconomic status, geographic area and customs. However, owing to the global phenomena, the cultural backgrounds are disappearing and students' travelling preferences become more and more convergent. The author believes this research will form a valuable asset for tourism industry and it will be a base for future research. 2 2. Table of contents 1. Abstract ......................................................................................................................................................
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...Project About: “ Travel And Tourism of Switzerland” Flag: It may be hard to believe but the famous white cross on a red background has only been the national flag of Switzerland since the 19th century. The origins of the flag, though, date back to 1339 and the historic Battle of Laupen, when Confederate soldiers began using the white cross as their field sign. History: Switzerland evolved over many centuries from a loose alliance of small self-governing towns and states, beginning with the confederation of Uri, Schwyz and Nidwalden in 1291, to a fully-fledged federal state of 26 cantons. Despite periods of political, social and religious unrest, unity prevailed in the Old Swiss Confederacy. However, the French invasion of 1798 was to be a turning point in the country’s history, ushering in the first of several changes in government – the short-lived Helvetic Republic – that would continue until 1848. The birth of modern-day Switzerland was accompanied by the creation of a federal constitution that laid the permanent foundations for national cohesion and the pursuit of the common good, while upholding the country’s cultural and linguistic diversity Much of Switzerland’s landscape is covered by mountains – apparently inhospitable terrain for human habitation. And yet the routes across the Alpine and Jura mountain passes have brought in people and goods since prehistoric times. The Swiss Plateau, which stretches from Lake Geneva...
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...ADRA AC&H AC&H H&S ADRA HA HA H&S OI REC NAT NAT OI VOC VOC SGO&H REC SGO&H pathfinder honor book 2014 revision general conference youth ministries department -1- ADRA AC&H H&S NAT HA OI SGO&H REC VOC pathfinder honor book 2014 revision general conference youth ministries department -3- General Conference Youth Ministries Department Director: Gilbert Cangy General Conference Associate Youth Director/Pathfinder World Director: Jonatan Tejel General Conference Honors Committee: Jonatan Tejel, Chairman Vanessa Correa, Secretary Gennady Kasap: ESD Youth Director Busi Khumalo: SID Youth Director Mark O’Ffill: NAD representative John Sommerfeld: SPD representative Paul Tompkins: TED Youth Director Jobbie Yabut: SSD Youth Director Udolcy Zukowski: SAD Pathfinder Director Copyright © 2014 by the Youth Ministries Department of the Seventh-day Adventist® Church All rights reserved. Published 2014 First edition published 1998. Second edition 2011. Third edition 2014 Rights for publishing this book outside the U.S.A. or in non-English languages are administered by the Youth Ministries Department of the Seventh-day Adventist® Church. For additional information, please visit our website, www.gcyouthministries. org, email youthinfo@gc.adventist.org, or write to Youth Ministries Department, General Conference of Seventh-day Adventists® Church, 12501 Old Columbia Pike, Silver Spring, MD 20904, U.S.A. Cover and inside design by Jonatan Tejel Printed in the United...
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...- To be the leaders in relocation service from Russia to Barcelona in a period of 2 years time. - To grow through word-of-mouth recommendations: highly satisfied clients telling other companies and families of their total satisfaction with the assistance they received. - Market Definition Both the world travel market and the relocation market are forecast to expand the percentage annually. One of the markets it has been increased since 2-3 years ago, and this one is the Tourism market, now there are more tourists from Russia, which means a faster economic growth rate of the country. Therefore, what we are planning to do is operate directly with the Russian market to get closer and facilitate the entrance of the country all Russian citizen that will be interested to come to Catalonia. During the current period of strong arrival of tourist from Russia to Catalonia, "4help" can capitalize on the many significant opportunities in the relocation industries. Strategic and implementation Swot / business environment Target Customer Tourist Sector Our company is Closely related to this industry as a result of the Increasing demand of Russian tourists in the city of Barcelona. These tourists are aged between (20-55) years, both male and female of medium income and active lifestyle. Catalonia and Barcelona has become one of the first tourist destinations of Spain. Only in Catalonia since early this year 655.385 tourists has already visited the city. Most...
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...New-fangled league: Cruise, Medical, Film, Wedding and Spiritual tourism Shivgit Dhaliwal 1.Abstract Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a long history. This paper critically exam the positioning of a New-fangled league of tourism products in India. The creation of New- fangled tourism products like medical tourism, spiritual tourism, religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still limited to traditions, the country is opening up with trendy tour packages and reasonable air travel deals to woo inbound visitors from every segment. The paper will explore the different innovative ideas for improving tourism product which have added a new dimension to the tourism industry. Thus, it’s going to focus on different forms and positioning of tourism products in India. The benefits of this work would be presenting insights into a new-fangled tourism products and consumers of such, and an understanding of the challenges destinations face along the New- fangled league tourism life cycle. Finally, the practical benefits of this work to industry include a greater understanding of positioning and targeting their products. To illustrate...
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