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Cross Cultural Behaviour

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Enhancing Sustainability in Management Education: Initiatives and challenges
Aasha Sharma
Purpose:
The Corporate has infused sustainability into its core strategy. The extant of initiatives to engage employees in Corporate Social Responsibility (CSR) and Sustainability issues reflects the value driven leadership and the benefits derived thereof from these engagements. Social linkages, community development projects and strategic CSR leading to inclusive growth have become the trend. This stresses the need of our future managers to be equally sensitive to the sustainability issues.
The paper explores status and initiatives taken by select premier institutes to engage students in the area of sustainable development/Responsible business practices. It attempts to analyze pedagogies used by them to sensitize students to take up responsible business practices.
Design/Methodology:
The websites of select premiere Business schools is studied to collect information and analyze the thrust given to sustainability issues and the efforts taken to enhance sensibility amongst students. The parameters were focus area/centers of excellence/course module/part of curriculum/part of extra-curricular activity/objectives.
Research Implication:
Though a lot of activities are undertaken by business schools under CSR and contribution to social development, incorporating it as part of credit course and sensitizing business school students to sustainability is taken up by a select few institutions only. The Business schools will have to give greater impetus to sustainability issues and infuse sustainability as an important subject using interesting pedagogies
Originality/Value:
The paper attempts to trigger development of interesting modules to incorporate sustainability in business education
Key words:
Responsible business practices, Sensitizing through Business education,

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