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Cross Cultural Issues

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Assignment-1, Cross Cultural Issues

Aniket Basudeo

WHAT IS CULTURE? DISCUSS AND DEFINE THE DIFFERENT ASPECTS AND ELEMENTS OF CULTURE AND HIGHLIGHT ITS IMPORTANCE IN THE CONTEXT OF INTERNATIONAL MANAGEMENT.
CAN CULTURE BE MAINTAINED? JUSTIFY.

ABSTRACT
Defining culture can be a complex task as the definition changes with the point of view of study. However, we can recognize the basic elements of culture as Symbols, Language, Values, Norms and Beliefs to be the most prominent across all. Modern aspects such as legal, political and economic institutions also play a major role in determining the culture in modern times.
Moving ahead of the general discussion of Hofstede’s five dimensions of culture I have tried to explore some new territory of cultural implications in management. The organizational culture is regarded as the disguised and masked force that is always behind the tangible activities of an organization which can be effectively measured. The culture of a company is more often than not unconsciously generated based on the values, beliefs, rituals and norms of the founders and other top level management. Companies want their employees to think of themselves as the owner of the company and act accordingly.
Technological advance, Increasing population, Changing work pattern, Crossing international boundaries and Television are some of the major factors that influence our culture and present a strong challenge against maintaining our culture.

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CULTURE
Culture is the aggregate of all the ideas, beliefs, rules and institutions that characterize the functioning of a society. Definition of culture can vary with the point of study and for the same reason we see different definitions offered by sociologists, psychologists, anthropologists etc. However there is a majority consensus that the key domains

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