With the advantages businesses have with telecommunications, has allowed Worldwide Telecommunications, Inc. to grow both local and international. The use of devices like cell phones, satellite TV, computers, and the Worldwide Web has allowed businesses to branch out to other countries, which is beneficial in creating a bigger cliental, but this can create problems like cross cultural communication. When building relationships with other countries, it is important to understand the cultural differences. Communication between two different cultures can have problems in both verbal and nonverbal communications. For example, in some countries like the United States, effective nonverbal communication is eye contact when speaking to someone, in countries in South Asia direct eye contact can be look at as aggressive and rude. Communication styles are also different when conducting business with other countries. Some cultures have a more aggressive approach to communicating with superior colleagues, in which some cultures are passive concerning communicating with a superior when generating ideas and they can become passive and not feel comfortable sharing ideas.
Another cross cultural communication that is very different from culture to culture is building trust. For example, in the United States, trust comes from reputation and work ethic at work. When someone is consistent at work and always finish his or her tasks on time and with good results, he or she built trust with higher management. In many other parts of the world, including many Arab, Asian and Latin American countries, building relationships is a pre-requisite for professional interactions. Building trust in these countries often involves lengthy discussions on non-professional topics and shared meals in restaurants. Work-related discussions start only once the counterpart has become comfortable with the