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Csr and Business Ethics

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Submitted to: MADIHA AWAIS

Submitted by: Razia Liaqat BBA02121028 Adil Qamar Noor bba0212102 ASSIGNMENT: Corporate social responsibility and Business ethics

LAHORE BUSINESS SCHOOL

ATLAS HONDA Atlas Honda limited being Japanese, always believes in quality leadership customer and satisfaction of share holders. The executives and managers at AHL are keen about the staff cooperation and dedication. That’s why promoting teamwork culture is the core activity of the company. The vision of AHL as follows: Vision: “To remain Market leader in the motorcycle industry, emerging as a global competitive centre of production and exports.” Mission:
Mission statement is that statement which further reveals the practicalities of any organization, comparable to its vision statement. The mission statement at AHL is below: We see the world through the eyes of dreamer .because we are a company founded by a dreamer .and we are a company built on a dream.

PRODUCT: Honda CG 125

Specifications: * 125 cc 4-stroke engines generates * 11-Horse Power with low fuel consumption. It is ideal for high speed, long runs and rough pathways. * Honda CG125 has a CDI Ignition System and a 12-volt battery (instead of 6-volt). The headlight and indicators are brighter, with an easy starting-up of the engine. * Resale value

GOALS:
Their goal was to expand upon the styles and multitasking oriented functionality in its hardware as well the outlook of the vehicle. And grab maximum market share by selling the CG125 bikes. Honda Motorcycles are defined by Quality, Performance, Speed, Economy Petrol and Re-sale Value.
C smart:
Specific:
The purpose of HONDA to launch the specific range of cg 125 was to sale maximum units to customers and vendors so that they get high return by providing its specifications.
Measureable:
They do promotion, advertisement and marketing of the cg 125.to make sure by using these strategies of marketing they will garb the customers’ attention.
Attainable:
They sold 5 million units in 1 quarter of the year. so they achieved their goal and their goal is attainable.
Reliable:
They are reliable as they are giving innovation and best quality in their every product and attaining their vision as well.
Time bound:
Yes, every product is time bound because innovation is always in continuous way. so they bring changes in their product as market changes day by day with new features in product with in 6 to 9 month period.

Pak Suzuki Pak Suzuki Motor Company Limited was formed as a joint venture between Pakistan Automobile Corporation and Suzuki Motor Corporation (SMC) - Japan. The Company was incorporated as a public limited company in August 1983 and started commercial operations in January 1984.
Vision:
Excellence in all respects
Mission:
Our mission to realize this vision is:

To make valuable contribution to social development of Pakistan through development of industry in general and automobile industry in particular.

PRODUCT: Suzuki GS 125
Specifications:
* Engine 125cc 4 stroke, air cooled ,OHC * Starter time :kick * Transmission: 5 speed constant mesh * Tire :front 2.75 to 18 , Rear 3 to 18 * Battery:12v 14.4KC * Ignition type: electronic ignition CDI

GOALS:
Pak Suzuki goal was to expand oriented functionality in its products hardware as well the outlook of the vehicle. And obtain maximum market share by selling the Suzuki GS 125 bike. Suzuki Motorcycles are defined by low rates, Performance, Speed, and Economy Petrol.

C smart:
Specific:
The reason of Pak Suzuki to launch the particular range of GS125 was to sale out maximum units in market so that they get high return by providing its specific product.
Measureable:
They do promotion, advertisement and marketing of the GS 125.to make sure by using these strategies of marketing they will garb the customers’ attention but as compare its competitor they need more precise .
Attainable:
They sold high rate of its production because of cheap rates. so they achieved their goal and their goal is attainable.
Reliable:
They are reliable as they are giving innovation and best quality in their every product.
Time bound:
Each product is time bound because innovation is always in process. So, they bring changes in their product as market changes day by day with new features, as their competitors do.

Conclusion: ATLAS HONDA VS PAK SUZUKI
ATLAS HONDA providing best quality in the market and their main focus to gain maximum profit by providing the quality products. They always try too hard to satisfy their customers and their expectations. They are providing best motorcycles in the market although others companies are also giving their best but Honda has a strong brand image that’s why people would prefer to purchase products of Honda. In short we can say people are satisfied with their performance because of their continuous improvements in their products. As compare Honda Pak Suzuki motors trying hard to compete the Hondas market share by giving low price products .no doubt they are also providing the same product in market but people have a good brand image of Honda and they will prefer to buy Hondas products. so Pak Suzuki need more time for penetration in the market as ATLAS HONDA have.

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