...Module Title: Business Ethics and Social Responsibility Question 1: Set out the main criticisms that have been levelled at the above three MNC's In the case of Nestle, it became evident that no formal research into the emerging market was carried out. No approached to local authorities or government agencies was made; who may have had great knowledge/insight into feeding practice within the region or problems/issues that Nestle may be faced with. They simply tried to implement existing 'western' aspirational marketing practice into a region that they knew nothing about. Their communications with the target market were poor & unclear which led to the misconception that formula was a good way to replace breast milk and other forms of nutrition vital to child development. The company did not play its role in educating the public as to the proper methods of using the product and indeed the danger of it's misuse, and also did not consider the different living conditions as a factor in which could lead to such misuse. Their aggressive marketing approach ignored or de-emphasized breast feeding & much of their promotional efforts were misleading in encouraging poor & illiterate mothers to bottle-feed rather than breast feed their infants. Advertising portrayed breast-feeding as primitive and inconvenient. Free gifts & samples were supplied by sales reps dressed as quasi-medical staff known as 'milk nurses'; which were viewed as 'endorsements by association'. Quality control...
Words: 3128 - Pages: 13
...Discuss the relationship between CSR and PR and analyze the ethical issues that arise. How may practitioners ensure their CSR programs are more than just rhetoric? CSR "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large".(Lord Holme and Richard Watt-Making good business sense) CSR has become a relevent issue in the business field. Nowdays people judge a companys reputation with the way how they deal with their social and environmental responsibilities. Sevral studies revealed that responsible ativities are increasingly valued and demanded by stakeholders.(consumers, investors, community,journalist etc) who see in such activities the civic behavior of bussinesses, and which in turn influences their evaluation of the companies. According to study carried out by MORI in UK indicates that ,75% consumers while evaluating a company considers its level of social responsibility to be important, almost 90% of employees believe that their company should be socially responsible, almost 40% of analyst and investors consider it very important while evaluating the company and over 50 % of journalists consider social responsibility to be very important while judging the company. CSR can be better understood as a means of reinforcing both reputation and legitimacy, as it provides an...
Words: 1453 - Pages: 6
...Responsibility Assignment Question: Is CSR just another form of PR for companies wishing to get an edge on their competitor? Discuss with primary reference to IKEA. Student Name: Pui Tung CHIU Submission Date: 3 April 2015 Introduction A business activity generates both positive and negative influence for both the corporate as well as the society. The growing expectations of social, environmental and legal responsibility gradually rise in the past decades for corporate. Organizations use corporate social responsibility (CSR) to set up activities in order to achieve and respond these expectations. Jamali and Mirshak (2007) state that CSR approach helps to attract global attention and acquire a new resonance in the worldwide economy. However, Frankental (2001) claims “Do CSR is a public relations (PR) invention?” and company focus on promoting itself, getting an edge on its revivals rather than being ethic to protect the environment or maintain human welfare. Therefore, in this essay, author is going to discuss about the different between CSR as well as PR. Moreover, it will apply an example of IKEA to examine the effectiveness of its CSR in supply chain and analyze CSR as a business strategy to maintain the sustainability of business, financial control and risk management. Afterwards, author will highlight the limitations of CSR policy and finally provide some recommendations to improve the CSR strategy for corporates in order to maintain...
Words: 2989 - Pages: 12
...Citations: http://csp.sagepub.com/content/30/4/472.refs.html >> Version of Record - Nov 1, 2010 What is This? Downloaded from csp.sagepub.com by guest on May 2, 2012 E S L I E S K L A I R L London School of Economics D A V I D M I L L E R University of Strathclyde Capitalist globalization, corporate social responsibility and social policy Abstract This article outlines how the twin crises of capitalist globalization – of class polarization and ecological unsustainability – combine to produce the need for Corporate Social Responsibility (CSR) to attempt to bridge the gap between the rhetoric and reality of corporate conduct. The first section outlines how CSR relates to capitalist globalization and how it is integrated into the activities of the Transnational Capitalist Class (TCC). The role of CSR in relation to social policy is examined next leading on to an account of the uses to which CSR is put in policy discourse, particularly its strategic use in lobbying and the advance of corporate power. Key words: class, corporate social responsibility, globalization, lobbying, transnationalism Introduction Researchers working in and across the fields of social policy have long been concerned...
Words: 9950 - Pages: 40
...ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | Course Code & Course Title: MSJ 11345 Created Private Media Term & Year : Fall 2016 Submitted To : Mohammad Shazzad Hossain Lecturer, MSJ Department Submitted By : Muctadir Imam – 131012032 Abdullah All Mamun - 131012056 Sadman Hasan – 131012073 Submission Date: 15th March, 2016 PSA Campaign Proposal CONDUCTED BY ABC PR Agency March 15, 2016 Please direct all of your questions or comments at Contact: 02-9554251 E-mail: abc.pr.agency@outlook.com Block: B; Road: 3; House: 73 2 no. Gulshan, Dhaka – 1212 March 15, 2016 To, The Chairman Partex Group 74 Bir Uttam A.K. Khandaker Sarak, Mohakhali C/A, Dhaka - 1212, Bangladesh. Phone: +8802 8822888 Fax: +880 2 8821888 E-mail: mailbox@partex.net Subject: Proposal for running a PSA campaign for the company Dear Sir, With the due respect we are introducing ourselves ABC PR is an integrated agency with offices in Gulshan, driven by 120 creative, smart and sassy brainiest. We have come to know that, this year your company declared five...
Words: 1624 - Pages: 7
...INTRODUCTION At multiple points in their careers, public relations (PR) practitioners are likely to face decisions that are ethical in nature. Such decisions reflect a range of ethical dilemmas between, for example, truth vs. loyalty, justice vs. mercy, short-term vs. long-term consequences, and the individual vs. the collective (Kidder 1995, p. 18; Stacks & Wright 1989, pp. 53-67). Public relations practitioners, by nature of their position and job responsibilities, are often in a crossroad of a range of competing interests. Often, the tension may be between the practitioner’s own values and the culture of the organization. In other cases, it may be a conflict between the practitioner’s professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations and demands placed on the profession. As a profession, public relations...
Words: 2426 - Pages: 10
...CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY- A CRITIQUE Outline What is CSR? What do w e mean by sustainability? Critique OCEANIC Bank’s Story What is CSR Corporate Social Responsibility and Sustainability can be defined as a company's verifiable commitment to operating in an economically, socially and environmentally sustainable manner that is transparent and increasingly satisfying to its stakeholders. Stakeholders include investors, customers, employees, business partners, local communities, the environment and society. The emphasis is on transparent and verifiable stakeholder driven business operation delivering optimised sustainability performance and associated competitive advantage. Sustainable business operation means addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. CSR describes the principle that companies can and should make a positive contribution to society. CSR is the practice of managing the social, environmental and economic impacts of the company, being responsive to 'stakeholders' (those who are affected by a business operation) and behaving according to a set of values which are not codified in law. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. By CSR here we refer to the practice of major companies, rather than 'ethical pioneers': smaller...
Words: 2032 - Pages: 9
...be your argument to defend the decision of the management? Give your opinion. ### Tutorial 3: Kempen Tandas Bersih Mid Term Test (May 2010) In South Korea, the public toilet has become a tourist attraction; in Malaysia, public toilets are tourist attractions, too – for the wrong reason. 1. Looking at the cartoon above, suggest the negative impact of dirty public toilet in Malaysia. 2. Instead of using TV1 and TV2 to promote a campaign, what other electronic communication channels would be more suitable and why? 3. Suggest the possible ‘source’ of this campaign. 4. Suggest two possible ‘noise’ in this campaign. 5. Why is evaluation important in a campaign? 6. Why is research important in a campaign? ### Tutorial 4 (PR Publics) 1. Why do public relations practitioners try to identify opinion leaders and decision makers for each public? 2. Why is it important to identify a public’s stake or interest in an issue of importance to a practitioner’s organization? Give an example of a stakeholder who is important to an organization. 3. Who are some of the traditional...
Words: 1739 - Pages: 7
...Responsibility? What role will public relations play in an organization's CSR efforts and how, if at all, will it differ from the role it plays today? In the past, there was always a concern for corporate social responsibility, but it is only recently that this concept strongly emerged. The idea that companies can serve a much greater social purpose besides that of making profits is now widespread across the corporate world. Herein, there arises the so-called concept of corporate social responsibility (CSR). This is when companies focus so much on achieving social welfare and in this way, steer the spotlight away from their usual “bottom line” mindset. Corporate social responsibility therefore seeks to balance out the effects of private interest and public welfare in an organization. Moreover, its importance can be highlighted by understanding how it is constantly used nowadays to help establish clear boundaries between the interests of the different stakeholders existing in a particular firm. In the current competitive business environment, CSR enables employees to treat every one of corporate counterparts responsibly in order to grow and make profits. In the frame of this logic, having a corporate social policy and maintaining a responsible attitude towards stakeholders generates great results. This can be achieved when firms begin giving back to their community. When organizations adopt CSR practices, it becomes easier for them to increasingly convey their socially...
Words: 818 - Pages: 4
...required. “Adopting business strategies that meet the needs of the enterprise and its stakeholders today while sustaining the resources, both human and natural that will be needed in the future” (KPMG, 2011). Those strategies to fulfill sustainable criteria are the elements of Corporate Social Responsibility. But as Friedman mentioned, the goal of an organization is to increase its profits. Could this be a win-win-situation for organizations and the environment? Or is the assumption correct, that this obvious contrast could only satisfy one party? If so, wouldn’t be the use of CSR be more a marketing instrument than a way of improving the world? 2. Explaining CSR Corporate Social Responsibility is basically one aspect of the appropriate and needed role companies play in todays` society. The European Commission for Corporate Social Responsibility provides us with the following definition of CSR: "A concept whereby companies integrate social and...
Words: 2398 - Pages: 10
...function. Thus sparking scepticism that businesses adoption of CSR initiatives are a result of shifting societal trends for financial rewards and not out of ‘good will’. It is therefore a surprising given that this paper, Origins Natural Resources, an international cosmetic superstar adopted CSR since its conception and continues to maintain strong earth friendly practices throughout its operations regardless of substantial costs and burden to uphold. Thereby exploring the possibilities that characteristics of virtue can truly exist in a corporate entity, and perhaps society should be less sceptical of others intentions. Introduction The question of why businesses truly adopted CSR initiatives has never been initiated, thus sparking interests on whether or not it is an authentic act of corporate citizenship or simply a front to financial rewards. This paper aims to analyse Origins Natural Resources dedication towards Corporate Social Responsibilities (CSR) addressing two major issues the organisation perceived as most significant and relevant to its core products and services. The two categories are addressing the importance of animal cruelty via experimentation and environmental sustainability. These issues will be analysed by applying utilitarianism, Kant and Virtue Ethics theories to address whether the current CSR strategies is a normative model of ethical practices. Lastly, a conclusion on whether the CSR initiative fits any ethical or moral value theories and identifying...
Words: 1795 - Pages: 8
...professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning in the Chinese market. Each strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government officials were only allowed to use Red Flags and Santana. Consequently, during the 1990s, Audi was largely perceived as “the government car brand” among Chinese general public (Li, 2005). The implications of such brand image are two-fold. As a government car serving exclusively the high-rank government officials, Audi...
Words: 7761 - Pages: 32
...Global Context of Management. Assignment #3. Having read the article by Senge and Carstedt, do you think that in the topic of sustainability/CSR amounts to a revolution? To answer this question let us first define what revolution is. One of the definitions of this term is « a dramatic and wide-reaching change in conditions, attitudes, or operation». Given this definition I believe that Corporate Social Responsibility does amount to a revolution when it comes to the topic of sustainability for several reasons. Firstly, we observe following change in attitude – increasing transparency of corporations. Secondly, the conditions in which companies operate are changing taking into consideration phenomenon of prosumerism, when consumers are taking an active part in co-creating value of the product sand services they acquire. Thirdly, CSR introduces changes in operation not only of one company but the whole value chain. Let us take a closer look on these reasons. 1. Increasing transparency of corporations. As Senge and Carstedt have noticed, companies are experiencing increasing pressure of public and community attention to the way business operates in terms of its influence on the environment and society. We can observe it via different channels – PR, advertising, reporting. Through their PR activities companies underline their CSR policies. Even when they do not do it consciously, they have to address these issues when facing public critics in case of irresponsible behaviour...
Words: 686 - Pages: 3
...Diageo – Marketing to Remember Introduction The case is about Diageo, a drinks company and a leader in corporate social responsibility issues. The company is running a CSR program from within the marketing function. In 2007 they launched the ‘Choices campaign’, aiming at 18-to-24 age group. The campaign ended with the sentence: ‘A night to remember? Or one to forget? The choice is your’. With this they showed that responsibility is at the heart of all their marketing, with the aim to change the attitude towards alcohol. Ethical strengths - Raising awareness - Closeness to consumer provides something that public health agencies lack - Product safety - They have in-depth knowledge of consumers, the ability to get under their skin and understand what makes them behave in the way they do. - Organization succeeds by outperforming their competitors in providing superior value to their customers, in order to create a positive change in people’s attitudes to alcohol. - They do not mislead their customers - They try to ensure that consumers properly understand the risks involved in consuming their product - Brand names are not dominantly present in the advertisement, focus is on responsibility message Ethical weaknesses - Fitness for purpose - Creation of artificial wants - Reinforcing stereotypes - Targeting vulnerable consumers Issues in Product Policy i) To what lengths should the producers of goods and services...
Words: 614 - Pages: 3
...**** Sustainability Plan for Water & Energy Consumption for Marriott Introduction You are to write this assignment from the point of view of the company’s new CSR Manager so you should use this section to introduce yourself to company executives and stakeholders and that this document is the company’s approved 2017 CSR Plan. Let’s assume that I am another company executive, an insider, and will be receiving your plan. You will want to write this in a professional way, directed to insiders that know the company well, in a manner that is very convincing and compels us all to work together towards our goals. Marriott Hotels Use this area to talk about your global hospitality or tourism company’s mission, vision, goals, purpose, values or credo which will provide the strategic foundation for our CSR plan. Provide any additional background information about the organization that you think important to the CSR plan that will be pertinent to our understanding of why you selected each of your methods below. You do not need to repeat background information about the company that insiders likely already know, such as how big the company is, or what countries it operates in, unless you want to use that to make a specific point. For example if it’s a large, worldwide company taking on a large, worldwide cause, you might want to state that congruence as a reason for your strategy. This will be the SAME company that you profiled in your Case Study assignment but this time...
Words: 2833 - Pages: 12
