...Shared Value Creation; Revolution or Rhetoric? Abstract The concept of Creating Shared Value(CSV), was made popular in a Harvard Business Review(2011)by M. Porter and R Kramer defines as, policies and operational practices that enhance the competitiveness of the company while transforming social problems which is related to the corporation into business opportunities and simultaneously yield greater profitability(Porter, Kramer,2011). As it sounds, it is a seductive promiseand has so far received obscene attention in the business markets and among business educators. Both authors seeks to regain trust in “business and society who has pitted against each other so long” …”Learning how to create shared value is our best chance to legitimize business”(Porter, Kramer, 2011) is how companies were viewed as prospering at the expense of the community. With both aims of evaluating and analysing the concept of creating shared value, in this paper, we suggest how CSV can help businesses harness its full potential by simply creating economic value while simultaneously creating value for society. Focusing on making the right kind profits, companies should look beyond just merely maximum profits but also integrates social benefits at the same time; starting a positive cycle which reconnects business with society. In CSV, it represents a new approach for businesses moving beyond CSR approaches in the past. However promising this bold new approach is, it has also created polarized...
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...Course: CSR Trimester I Assessment: Oral Presentation Total Marks (15 marks) CLO Students should be able to integrate dimensions of social responsibility in managerial decision making (CLO2) |Aspect/ Performance Area |Exemplary |Satisfactory |Unsatisfactory |Score | | |(3) |(2) |(1) | | |Rational for sustainable |Clarity in describing the |Identifies the rational based |Has a vague idea of the rational | | |business/CSR |alignment between business |on a few pertinent facts |and does not have facts to support| | |(5 marks) |goals and social goals on the | |the same. | | | |basis of facts | | | | |Identifies CSR/Sustainability |Explains the logic of various |Determines some logic to |Is not sure about the logic of | | |Dimensions |CSR/ Sustainability dimensions|explain CSR dimension |various CSR dimensions | | |(5 marks) |incorporated by the company | |incorporated by the company ...
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...From CSR to CSV The concept of CSR (Corporate Social Responsibility) emerged in the 1950s. Bowen queried: “What responsibilities to society may businessmen reasonably be expected to assume?” CSR “refers to the obligations of businessmen to pursue those policies, to make those decisions or to follow those lines of action which are desirable in terms of the objectives and values of our society”. He argued that businessmen are responsible for the consequences of their actions in a sphere somewhat wider than corporate financial performance. (Bowen, 1953) Traditionally companies carried out CSR through cash donation, charitable and philanthropic activities. Companies’ CSR activities are often disconnected with their core business strategy and while possibly promoting some sort of social cause, bring no real value to the company itself. (Castillo, p. 2) This social responsibility is criticized by many. According to Milton FRIEDMAN “there is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” (Friedman, September 13, 1970) PORTER and KRAMER propose to create economic value in a way that also creates value for society by addressing its needs and challenges. They think that the problem comes from companies themselves which remain trapped in an outdated approach of value-creation...
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...Corporations can create shared value by using their core capabilities in ways that contribute to both social progress and economic success. Some developing countries have experienced phenomenal economic growth, but that growth has not been inclusive. In recent decades, developing countries have experienced a rapid rate of economic growth. Although this has led to higher incomes and better health for many Developing countries, we still have far to go to make this growth truly inclusive. Developing countries are expected to fall short on several Millennium Development Goals: by 2015, it is expected that 40 percent of Developing countrie’s children will remain undernourished, and Developing countries will have progressed only halfway toward its goals for decreasing infant mortality. Inequality, poor public health, and environmental degradation will increasingly constrain their economic growth. Corporations play a critical role in achieving inclusive growth. Government is often seen as the answer to society’s problems, but spending by the Government of Developing countries alone will likely be insufficient to address these critical issues. governments can encourage contributions from the private sector by passing legislation and using its purchasing power to create a supportive, enabling environment. Philanthropy can also help catalyze change, but charity has a limited ability to sustainably achieve scale. The private sector, however, possesses skills and technologies necessary...
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...Porter’s article Creating Shared Values was an eye opener to businesses on how effective or less effective their business strategies and economic structure were. Companies were so busy trying to get short term financial performance that satisfying the customers’ needs and wants was far from in reach. This caused a tremendous number of trade-offs between economic efficiency and social progress. The theory creating shared value was designed to bring a balance between business organizations, customers and the health of the communities. There was a great need to make sure that all the different connections between social and economic views would dominate the new ideals in economic growth and capitalism. Capitalism is an unparalleled vehicle for meeting human needs, improving efficiency, creating jobs, and building wealth. But a narrow conception of capitalism has prevented business from harnessing its full potential to meet society’s broader challenges (Porter & Kramer, 2011 pg. 62-77). They feel that the new outlook on capitalism has sparked society to see things differently to cater to society’s needs because it is growing and larger, while customers, staff and younger people are requesting the companies to step up to the plate. By companies redesigning their strategies this will drive the next wave of innovation and productivity growth in the economy. Companies are stuck in “Social Responsibility” mindset. The solution lies in “Shared Value” which involves creating economic...
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...Corporate Social Responsibility (CSR) is not an easily defined term. It is used in several different conditions, depending on how it applies and the objectives it serves. It only came into existence during the late 1970’s after the term stakeholder started being used, meaning – those whom the organizations activities have an impact on. Before, the role of CSR was not highly required or rather thought of, but consumers today are interested in companies, which are socially responsible. If companies loose sight of their consumer’s thoughts it will impact any potential of growth and hamper profitability leading it to cease in existence. This is why; CSR highlights corporate actions and business models related to social, environmental and economic facets within the world today. In regard to understanding CSR better and deeper we were asked to choose a company we could relate our readings and concepts from the Harvard Business Review by Porter & Kramer 2006 and by Zadek 2006. Initially I had trouble choosing a company as my interest in working is majorly in NGOs. I sought out to understand their CSR but after a couple of searching, I was made aware they mainly collaborate with corporate organizations to promote CSR. Such NGOs like Save the Children, ILO, UNDP all align themselves to create a guideline for companies to function with CSR in mind. So next I thought about considering a company that had built in values of CSR from the beginning- thinking understanding a company who had...
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...Shared value concept-共同价值观- CRS内容 | 定义 | Shared value is a management strategy focused on companies creating measurable business value by identifying and addressing social problems that intersect with their business. The shared value framework creates new opportunities for companies, civil society organizations, and governments to leverage the power of market-based competition in addressing social problems. | 3 waysshared value can be created | Reconceiving products and markets – Defining markets in terms of unmet needs 未满足的需求or social ills and developing profitable products or services that remedy these conditions. * Example: BD developed a new type of safety syringe to reduce healthcare worker needle-stick injuries. This product innovation grew to $2 billion, approximately a quarter of the company’s revenue. Redefining productivity in the value chain – Increasing the productivity of the company or its suppliers by addressing the social and environmental constraints in its value chain. * Example: By reducing packaging and improving delivery logistics, Walmart saved $200M in distribution costs while growing the quantities being shipped Local cluster development – Strengthening the competitive context in key regions where the company operates in ways that contribute to the company’s growth and productivity * Example: Cisco reduced a key constraint to growing its addressable server market by launching the Networking Academy to train over four million network administrators...
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...GRENOBLE GRADUATE SCHOOL OF BUSINESS MSC INNOVATION STRATEGY ENTREPRENEURSHIP 2013-14 NESTLES CORPORATE SOCIAL RESPONSIBILITY (CSR) BY: MOHAMED DALLY TANAY JADHAV Content Executive summery ………………………..3 Introduction………………………………...4 Nestle in the eye of Elkington’s TBL……...5 CSR review and analysis…………………..9 Stakeholder’s perspective and criticism….12 Conclusion………………………………….14 Recommendation…………………………..15 Executive summary Nestle is a well known multinational company, they operate all around the world and deliver some good quality FMCG, but at the ethical level they don’t really score very well, they have a long history in boycotting from their origin which is Switzerland going to the UK and USA. Their more significant problem comes from their baby milk formula that for many human rights activist was the reason for the death of many kids around world. Nestlé’s story don’t stop here, they are also accused of child labour in Brazil and manipulating farmers, where they were trying to look ethical through helping them when their real intention was actually to regulate the market prices. Aside of the human level, Nestle is also criticised for testing their products on animals...
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...The term "corporate social responsibility" came into common use in the late 1960s and when many multinational corporations formed the term stakeholder, and organization's activities had a major impact on the stakeholders. There has been different views towards company responsiblities wherein Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. There are different approaches towards social responsiblities, they are broadly clasified into two, the primary approach is Philanthropy which includes monitary donations and aids given to other organisations. Where in the other approach is garnering increasing corporate responsibility interest. This is called Creating Shared Value, or CSV. The shared value model is based on the idea that corporate success and social welfare are interdependent Many companies use the strategy of benchmarking to compete...
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...Commercial and social enterprises must be re-integrated together. Most companies are still stuck in the "corporate social responsibility" mode of thinking, where social issues are marginalized. We lack is an integrity guide framework. Pathway to solve the problem is that the principle of shared value: companies create value for society to deal with social challenges, meet the social needs of the process, thus creating significant economic value. Business must reconnect business success with social progress. Opportunity already exists, but companies ignored. Business have become commercial, not because of its charitable donations, but because the business is to deal with the most pressing issues of social powerful force. It is the time to meet the new concept of capitalism, which means companies must be redefined as creating shared value, not profit itself. This will drive the next wave of innovation and global economic growth (Porter & Kramer, 2011). Learning how to create shared value is the best business opportunity to regain legitimacy. Literature review Companies that create value for society need to deal with social challenges, to meet the social needs, creating significant economic value (Porter & Kramer, 2011). The commercial must reconnect...
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...CSR Activities of Nestlé Bangladesh Limited "CSR Activities of Nestlé Bangladesh Limited" BUS-400 Suntu Kumar Ghosh Submitted to Internship Report On Assistant Professor BRAC Business School, BRAC University Submitted by Date of Submission: July 17, 2014. Declaration I hereby declare that the Internship report on “CSR Activities of Nestlé Bangladesh Limited” submitted as a partial fulfilment of the requirements for the degree of Bachelor of Business Administration; to BRAC University is my original work. I tried to gather a collection of the information to make my report specific and coherent. This report is not submitted for the award of any other degree, diploma, fellowship or other similar titles or prizes. The whole report is uniquely done by me. …………………………………………….. Musharrat Tarannum ID- 10104053 BRAC Business School BRAC University [i] Letter of Transmittal July 17, 2014. Mr. Suntu Kumar Ghosh Assistant Professor BRAC Business School (BBS) BRAC University Re: Submission of Internship Report Dear Sir Here is the Internship Report on “CSR Activities of Nestlé Bangladesh Limited”. This report was the partial fulfilment of BBA program. I have tried my best to submit a good report with as much information as I could gather during the short time span allotted for writing the report. I made sincere efforts to study related materials, documents, observe operations performed in Nestlé Bangladesh Limited and examine relevant records for preparation...
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...Capitalism ADI IGNATIUS: Now, your article is meant to fix a problem. What is the problem? MICHAEL PORTER: Well, the problem is I think we've gotten into a very vicious cycle in thinking about the relationship between business and society. And really, the purpose of capitalism, and the benefits of the capitalist system to society, and to meeting society's needs-- needs like improving people's lives, and improving the health of communities. We've gotten into a cycle where, I think, business has evolved and thinking about business management has evolved, in a direction that we've narrowed the scope of how you create economic value. And increasingly, companies are being perceived as creating profit at the expense of the community, not creating profit that actually ultimately benefits the communities. As a result of this, I think government has increasingly seen business as a problem, as a source of bad things in society. And the mindset is becoming increasingly to regulate, to control, to tax. And ultimately, now often political leaders are unable to pursue business-friendly public policies, because the political environment almost forces them to be tough on business. Despite the fact that we know at some deep level, business and society need each other. But we've kind of gotten ourselves into a bad place. ADI IGNATIUS: But, I think a lot of business people would argue, what we do is run businesses, and we make profits. And when we're successful we hire people. And that's...
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...My personal ideas behind the Shared Value Principle. Since the last decade, and under the concept of Corporate Social Responsibility (CSR), myriad companies have been working very hard to be in compliance with the new laws and ethical standards. The actions imposed by governments are still considered by firms as a legal responsibility to prevent damage to environment. Notwithstanding, they also think that it is an effective means of improving their reputation vis-à-vis the communities in which they work. Usually accepted a necessary expense, I am of the opinion that the CSR old-fashioned perspective is little by little in the process of being replaced by a new one… The Creation of Shared Value (CSV). Still in its genesis, Shared Value tries to make business and society work in complete harmony. Although it follows the same CSR’s rationalization of doing well by doing good, it differs in the sense that CSV creates both societal and economic value by simply addressing population’s needs. The purpose of creating value is to find a connection with current and prospective costumers. Through the social interest, firms are able to help communities while still making profit out of the situation. By concentrating on customers’ needs, companies are complementing missions and ensuring future without forgetting that these are the needs that at present define the market. I then define Shared value as a set of good practices that a company must exploit to get the best competitive advantage...
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...have become adept at holding companies to account for the social consequences of their activities. Myriad organizations rank companies on the performance of their corporate social responsibility (CSR), and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR has emerged as an inescapable priority for business leaders in every country. Many companies have already done much to improve the social and environmental consequences of their activities, yet these efforts have not been nearly as productive as they could be – for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to each firm’s strategy. harvard business review | hbr.org DOUG FRASER 78 HBR Spotlight Making a Real Difference The fact is, the prevailing approaches to CSR are so fragmented and so disconnected from business and strategy as to obscure many of the greatest opportunities for companies to benefit society. If, instead, corporations were to analyze their prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much more than a cost, a constraint, or a charitable deed–it can be a source of opportunity, innovation, and competitive advantage. In this article, we propose a new way to look at the relationship...
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...RESERVED. Governments, activists, and the media have become adept at holding companies to account for the social consequences of their activities. Myriad organizations rank companies on the performance of their corporate social responsibility (CSR), and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR has emerged as an inescapable priority for business leaders in every country. Many companies have already done much to improve the social and environmental consequences of their activities, yet these efforts have not been nearly as productive as they could be—for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to each firm’s strategy. The fact is, the prevailing approaches to CSR are so fragmented and so disconnected from business and strategy as to obscure many of the greatest opportunities for companies to benefit society. If, instead, corporations were to analyze their prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much more than a cost, a constraint, or a charitable deed—it can be a source of opportunity, innovation, and competitive advantage. In this article, we propose a new way to look at the relationship between...
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