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Csr for Toyota

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Does Toyota have a stated policy on corporate social responsibility?

Toyota is one of the largest most successful automobile manufactures in the world. The Toyota Motor Corporation prides itself in environmental stewardship and community involvement. As Toyota’s operations became more global, expectations towards their corporate social responsibility (CSR) increased (Toyota, 2009, p.1). Corporate social responsibility can be defined in many ways. Carroll and Buchholtz (2003) define corporate social responsibility as the “economic, legal, ethical, and discretionary expectations that society has of an organization at a given point in time” (p. 36). Toyota’s written CSR policy was published in August 2008 (Toyota, 2009, p.1). The policy caters to their customers, shareholders, employees, business partners, and the society as a whole. Toyota has a “customer first” philosophy. This philosophy pushes Toyota to provide service and products of the highest quality to meet customer demands that “enrich the lives of people around the world” (Toyota, 2009, p. 2). Toyota supports equal employment opportunities and strives to provide fair, safe and healthy working conditions for their employees. They also encourage creativity and stimulate the personal growth of their employees (Toyota, 2009, p. 2). The Toyota Supplier CSR Guideline (2009) states that Toyota “respects their business partners and work with them through long term relationships to realize mutual growth based on mutual trust” (p.3). Toyota also does its best to enhance corporate value and achieve long-term growth for their shareholders benefit.

Reference:
Toyota Motor Corporation. (2009). Toyota supplier CSR guidelines.
Blowfield, M. and Murray, A. (2008) Corporate Social Responsibility: A Critical Introduction, Oxford: Oxford University

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