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Csr-Issues and Challenges

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Submitted By charumodi
Words 2181
Pages 9
Corporate Social Responsibility –
Issues and Challenges with reference to Bhopal city.

Ms Charu Modi Ms Ankita Rajdev Ms Meenal Pathak
Assistant Professor Assistant Professor Assistant Professor
JSSGIW – FOM JSSGIW – FOM JSSGIW – FOM
08871312197 09893299224 09989773177

Abstract
Corporate Social Responsibility is the term used to define organisation’s commitment to the society and the environment within which it operates. Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Stakeholders like employees, community, suppliers and shareholders, today are redefining the role of corporate taking into account the corporate’ broader responsibility towards society and environment, beyond economic performance, and are evaluating whether they are conducting their role in an ethical and socially responsible manner. As a result of this shift many forums, institutions and corporate are endorsing the term Corporate Social Responsibility (CSR).

In Bhopal companies like BHEL and Crompton and Greaves etc are practicing the Corporate Social Responsibility (CSR). But still there are many companies that are lacking behind in CSR practices. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific information on the kinds of CSR activities, coverage, policy etc. further adds to the reach and effectiveness of CSR programmes. But the situation is changing. Large number of companies are undertaking these activities superficially and promoting/ highlighting the activities in Media. This research paper focuses on the finding & reviewing of the issues and challenges faced by CSR

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