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Csr Policy

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Submitted By larry65
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Does Virgin Atlantic have a stated CSR policy? What is it and when was it established? (Slide 4) In today’s business environment, concerns about organizational issues like company diversity, pollution, sustainability, treatment of workers, and business transparency are of particular interest to business stakeholders both inside and outside of an organization. According to Christensen, Mackey and Whetten (2014), with constant media reports and interest on the topic of CSR in creating businesses with principals that are answerable to societal players other than shareholders, it is clear that CSR represents an increasing organizational phenomenon with implications for all businesses. Virgin Atlantic recognized these implications early on and is now on the forefront of CSR efforts across the board.
The company has a CSR policy which states: “At Virgin Atlantic, we're passionate about Corporate Social Responsibility. We live and work in a world we need to care for, and we encourage all our employees to get involved wherever they can” (http://careersuk.virgin-atlantic.com/life-at-virgin-atlantic/equality-and-diversity.html). Intertwined with its CSR policy is the company’s principle of managing corporate responsibility and sustainable development. An example of Virgin putting this policy into action is that on February 24, 2008, the company became the first commercial airline to operate a plane partially powered by biofuel (Feng, 2008). This Virgin flight left- a Boring 747- departed from London and travelled over two hundred miles to Amsterdam, with one of its engines powered by a mix of coconut and babassu oil (p. 10). It is unclear as to when the company established its CSR policy; however, they have been providing voluntary CSR/environmental reports to the public since the early 2000’s.

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