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Csr Practices for a Business to Sustain

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Submitted By namitavj
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CSR also known as Corporate Social Responsibility, is aims to ensure that companies conduct their business in such a way that is ethical. This means that a company should take into account their social, economic and environmental impact as well as consider the human rights also. The organizations that introduces CSR behaves more ethically and contribute to economic development. Many organizations do a lot to contribute to the society and environment. Companies express their citizenship through different practices like waste and pollution reduction, by contributing in social and educational programs (Horrigan, 2010). If an organization implements the CSR concept in a proper manner, it will benefit them in many ways: It can bring them a competitive advantage, like increase in their capital and market, increase in their profit and sales, saves operational costs, improvement in quality as well as productivity, efficient base of human resource, improve their brand image and also their reputation, increased customer loyalty, etc. Sustainability is necessary for an organization's success. It is a question of debate from past many years that should Corporate Social Responsibility be mandatory. This is a vision to become ethical and value driven society, it is easy to say, but difficult to implement. If CSR becomes mandatory it will be very beneficial for them as:
CSR means contributing to the society either through company's products, services or operations or by any of its deeds and actions. This can be done by adopting practices that reduces the organization's impact on the environment, developing staff, supporting the community and even the way company does the business. This will help the company to sustain and also build their image and trust in the society.
CSR can help in business benefits. CSR practices can be very essential for winning tenders for large companies

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