...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...IGRP to communicate their routes? A.) Same autonomous system number B.) Connected using Ethernet only C.) Use composite metric D.) Configured for PPP For two routers to exchange IGRP routes they must be configured with the same autonomous system number. The correct answer(s): C The following is partial output from a routing table, identify the 2 numbers in the square brackets; '192.168.10.0 [100/1300] via 10.1.0.1, 00:00:23, Ethernet1' A.) 100 = metric, 1300 = administrative distance B.) 100 = administrative distance, 1300 = hop count C.) 100 = administrative distance, 1300 = metric D.) 100 = hop count, 1300 = metric The first number is the Administrative distance and the seconds number is the metric. In this case it is an IGRP metric. The correct answer(s): A B C Identify 3 methods used to prevent routing loops? A.) Split horizon B.) Holddown timers C.) Poison reverse D.) SPF algorithm E.) LSP's Routing loops can be prevented by split horizon, poison reverse and holddown times. The other two choices relate to Link State. The correct answer(s): A Which statement is true regarding full duplex? A.) Allows for transmission and receiving of data simultaneously B.) Only works in a multipoint configuration C.) Does not affect the bandwidth D.) Allows for transmission and receiving of data but not a the same time Full duplex is just the opposite of half duplex. It handles traffice in both directions simultaneously. ...
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...CCNA Notes Introduction Cisco offers two options for obtaining the CCNA certification: Pass Exam 640-802 OR Pass Exam 640-822 AND Exam 640-816 While you can use these notes to prepare for either exam, the notes are geared towards passing the single exam. I recommend you study all of the material and take the single exam option rather than taking two exams. Cisco Device Icons The following table lists the specific icons Cisco uses to represent network devices and connections. Represents Icon Hub Bridge Switch Router Access point Network cloud Ethernet connection Serial Line connection Wireless connection Virtual Circuit The OSI Model As you study this section, answer the following questions: What is the OSI model and why is it important in understanding networking? How does the third OSI model layer relate to administering routers? Which OSI model layer is concerned with MAC addresses? What protocols correspond to the Presentation and Session layers? What is the difference between the TCP and UDP protocols? What is the EIA/TIA 232 protocol concerned with? This section covers the following exam objectives: 103. Use the OSI and TCP/IP models and their associated protocols to explain how data flows in a network 105. Describe the purpose and basic operation of the protocols in the OSI and TCP models 110. Identify and correct common network problems at layers 1, 2, 3 and 7 using a layered model approach ...
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...their communication networks. The documentation produced by this analysis will give the management at Riordan Manufacturing an understanding of their networks today, a plan for future upgrades and a baseline to evaluate security. The goal of this exercise is three fold. Our first will be to provide an inventory of the existing network components for Riordan Manufacturing designated by location, review the network security for each site, and our last goal is to document the current security plan for use in future planning. Because of the limited scope of the project, several assumptions must be made. The first assumption is that Riordan Manufacturing has accurate records of the current infrastructure and no changes will be made during this study. Furthermore, we must assume the equipment at each location is similarly configured. The deliverables for this project will consist of an inventory by location of the network in a Visio format, description of the security by location of the network, and recommendations for changes to the network design, circuit speeds, and reasons why the changes should be...
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...Semester Two Journal and Study Guide CISCO SYSTEMS NETWORKING Academy CCNA 2 Chapter 1 WANs and Routers One major characteristic of a wide-area network (WAN) is that the network operates beyond the local LAN's geographic scope. It uses the services of carriers, such as regional Bell operating companies (RBOCs), Sprint, and MCI. WANs use serial connections of various types to access bandwidth over wide-area geographies. By definition, the WAN connects devices that are separated by wide areas. WAN devices include the following: • • • • • • Routers, which offer many services, including internetworking and WAN interface ports Switches, which connect to WAN bandwidth for voice, data, and video communication Modems, which interface voice-grade services and channel service units/digital service units Channel service units/data service units (CSUs/DSUs) that interface T1/E1 services and Terminal Adapters/Network Termination 1 (TA/NT1s) TA/NT1s that interface Integrated Services Digital Network (ISDN) services Communication servers, which concentrate on dial-in and dial-out user communication Concept Questions 1. A WAN is used to interconnect local-area networks (LANs) that are typically separated by a large geographic area. A WAN operates at the OSI reference model physical and data link layers. The WAN provides for the exchange of data packets/frames between routers/bridges and the LANs that they support. Draw a WAN that includes three LANs. 1 of 116 CCNA 2 Chapter 1 WANs and...
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...your current IT infrastructure as well as the costs and benefits of a cloud computing adoption strategy. The content of this report concentrates on the structural and acoustical aspects of the CSU Performing Arts Center. This report also discusses cable-stayed technology. Sincerely, Kai Minors 1. Executive Summary 2. Part 1: Introduction i. The Organization ii. Corporate structure iii. The major business processes iv. Statement of the problem 3. Current IT Infrastructure and Challenges i. Ecosystem ii. Current usage and efficiencies 4. Cloud Computing: Costs and Benefits. i. Overview of Cloud Computing ii. Goals and success factors of an agile IT infrastructure. iii. Benefits/Costs of Cloud Computing iv. Private vs. Hybrid vs. Public Cloud 5. Cloud Adoption Strategy 6. Recommendations 7. Conclusion 8. References 9. Appendix 1. EXECUTIVE SUMMARY The purpose of this report is to submit as an assessment for the University of Southern Queensland’s MBA Program The specific problem addressed in the report is to clearly identify the current IT infrastructure of a company including its issues and challenges as well as a recommendation of a cloud computing adaptation strategy. The study is in the form of an IT infrastructure...
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...Priscilla Oppenheimer Priscilla Oppenheimer Cisco Press 800 East 96th Street Indianapolis, IN 46240 ii Top-Down Network Design Top-Down Network Design, Third Edition Priscilla Oppenheimer Copyright© 2011 Cisco Systems, Inc. Published by: Cisco Press 800 East 96th Street Indianapolis, IN 46240 USA All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher, except for the inclusion of brief quotations in a review. Printed in the United States of America First Printing August 2010 Library of Congress Cataloging-in-Publication data is on file. ISBN-13: 978-1-58720-283-4 ISBN-10: 1-58720-283-2 Warning and Disclaimer This book is designed to provide information about top-down network design. Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information is provided on an “as is” basis. The author, Cisco Press, and Cisco Systems, Inc. shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book or from the use of the discs or programs that may accompany it. The opinions expressed in this book belong to the author and are not necessarily those of Cisco Systems, Inc. Trademark Acknowledgments ...
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...Edition Scott Empson Cisco Press 800 East 96th Street Indianapolis, Indiana 46240 USA ii CCNA Portable Command Guide, Second Edition Scott Empson Copyright© 2008 Cisco Systems, Inc. Published by: Cisco Press 800 East 96th Street Indianapolis, IN 46240 USA All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher, except for the inclusion of brief quotations in a review. Printed in the United States of America First Printing July 2007 Library of Congress Cataloging-in-Publication Data Empson, Scott. Portable command reference / Scott Empson. -- 2nd ed. p. cm. ISBN 978-1-58720-193-6 (pbk.) 1. Computer networks--Examinations--Study guides. 2. Internetworking (Telecommunication)--Examinations--Study guides. 3. Electronic data processing personnel--Certification. I. Title. TK5105.5.E4352 2007 004.6--dc22 2007023863 ISBN-13: 978-1-5872-0193-6 ISBN-10: 1-58720-193-3 Warning and Disclaimer This book is designed to provide information about the Certified Cisco Networking Associate (CCNA) exam and the commands needed at this level of network administration. Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information is provided on an “as is” basis. The author, Cisco Press, and Cisco Systems, Inc. shall...
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...Scott Empson Cisco Press 800 East 96th Street Indianapolis, Indiana 46240 USA ii CCNA Portable Command Guide, Second Edition Scott Empson Copyright© 2008 Cisco Systems, Inc. Published by: Cisco Press 800 East 96th Street Indianapolis, IN 46240 USA All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher, except for the inclusion of brief quotations in a review. Printed in the United States of America First Printing July 2007 Library of Congress Cataloging-in-Publication Data Empson, Scott. Portable command reference / Scott Empson. -- 2nd ed. p. cm. ISBN 978-1-58720-193-6 (pbk.) 1. Computer networks--Examinations--Study guides. 2. Internetworking (Telecommunication)--Examinations--Study guides. 3. Electronic data processing personnel--Certification. I. Title. TK5105.5.E4352 2007 004.6--dc22 2007023863 ISBN-13: 978-1-5872-0193-6 ISBN-10: 1-58720-193-3 Warning and Disclaimer This book is designed to provide information about the Certified Cisco Networking Associate (CCNA) exam and the commands needed at this level of network administration. Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information is provided on an “as is” basis. The author, Cisco Press, and...
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...0 Instructor Lab Manual This document is exclusive property of Cisco Systems, Inc. Permission is granted to print and copy this document for non-commercial distribution and exclusive use by instructors in the CCNP TSHOOT course as part of an official Cisco Networking Academy Program. CCNPv6 ROUTE Chapter 1 Lab 1-1, Tcl Script Reference and Demonstration Instructor Version Topology Objectives • • Use Tcl scripts to verify full connectivity. Identify causes of failures. Background The Cisco IOS Scripting feature provides the ability to run Tool Command Language (Tcl) commands from the Cisco IOS command-line interface (CLI). Tcl scripts can be created to accomplish routine and repetitive functions with Cisco IOS-based networking devices. In this lab, you create and execute a Tcl script that sends pings to multiple IP addresses in the network to test overall network connectivity. Note: Cisco IOS Release 12.3(2)T and later supports Tcl scripting. Required Resources • • 2 routers (Cisco 1841 with Cisco IOS Release 12.4(24)T1 Advanced IP Service or comparable) Serial and console cables Note: This lab uses Cisco 1841 routers with Cisco IOS Release 12.4(24)T1 and the advanced IP image c1841-advipservicesk9-mz.124-24.T1.bin. Other routers (such as a 2801 or 2811) and Cisco IOS Software versions can be used if they have comparable capabilities and features. Depending on the router model and Cisco IOS Software version, the commands available and output produced might...
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...Volume 1 FACULTY OF INFORMATION TECHNOLOGY Computer Network Systems Department Computer Networks 1 Lab Manual V 2.0 P R E P A R E D D R . A S U B Y H I J J A W I M O H A M M A D 2 0 1 2 R E V I E W E D B Y D R . M O H A M M A D H I J J A W I Applied Science Private University – Jordan http://FIT.asu.edu.jo Table of Contents Lab 1: Network Components ....................................................................................... 7 Introduction ........................................................................................................ 7 Objectives: ........................................................................................................ 13 Lab Steps: ......................................................................................................... 13 Lab 2: Cable Construction ......................................................................................... 14 Introduction: ...................................................................................................... 14 Objectives: ........................................................................................................ 20 Lab Steps: ......................................................................................................... 21 Preparation ....................................................................................................... 21 Main Steps .................................................
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...NT2640 IP Networking INSTRUCTOR GUIDE Onsite Credit hours: 4.5 Contact /Instructional hours: 34 Theory, 22 Lab Prerequisite: NT1210 Introduction to Networking or equivalent Course Revision Table Change Date Updated Section Change Description Change Rationale Implementation Quarter 07/18/2011 All New Curriculum New Curriculum September 2011 02/19/2013 All Updated labs across the course to map the 2nd edition of lab manual Immediately 02/27/2013 Midterm and Final Examination Answer Keys Added examination keys Immediately 03/18/2013 Answer Keys for Midterm and Final Updated some answers to address the accuracy March 2013 04/19/2013 Assignment labels on Pages 43, 52, 61, 78, 87, 97, 106 and 132. Added labels to identify additional assignments in affected units Clarification of additional assignments March 2013 Table of Contents COURSE OVERVIEW 5 Catalog Description 5 Goals and Expectations 5 Learning Objectives and Outcomes 6 Career Impact 6 INSTRUCTIONAL RESOURCES 7 Required Resources 7 Additional Resources 7 COURSE MANAGEMENT 9 Technical Requirements 9 Test Administration and Processing 9 Replacement of Learning Assignments 10 Communication and Student Support 10 Academic Integrity 10 GRADING 11 COURSE DELIVERY 13 Instructional Approach 13 Methodology 13 Facilitation Strategies 14 UNIT PLANS 15 Unit 1: The TCP/IP Model, LANs, WANs, and IP Networks 15 Unit 2: TCP/IP Network, Transport...
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...Emory University | Internetworking Technology Handbook | [Type the document subtitle] | | SAVIOUR EMMANUEL UDOBONG | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Internetworking Basics An internetwork is a collection of individual networks, connected by intermediate networking devices, that functions as a single large network. Internetworking refers to the industry, products, and procedures that meet the challenge of creating and administering internetworks. The following articles provide information about internetworking basics: * Internetworking Basics * Introduction to LAN Protocols * Introduction to WAN Technologies * Bridging and Switching Basics * Routing Basics * Network Management Basics * Open System Interconnection Protocols LAN Technologies A LAN is a high-speed data network that covers a relatively small geographic area. It typically connects workstations, personal computers, printers, servers, and other devices. LANs offer computer users many advantages, including shared access to devices and applications, file exchange between connected users, and communication between users via electronic mail and other applications. The following articles provide information different LAN technologies: * Ethernet...
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...Fourth Edition Financial & Managerial Accounting for MBAs Peter D. Easton Robert F. Halsey Mary Lea McAnally Al L. Hartgraves Wayne J. Morse Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my wife Ellie and children, Grace and Christian —RFH To my husband Brittan and my children Loic, Cindy, Maclean, Quinn and Kay. —MLM To my wife Aline. —ALH To my family and students. —WJM Cambridge Business Publishers FINANCIAL & MANAGERIAL ACCOUNTING FOR MBAs, Fourth Edition, by Peter D. Easton, Robert F. Halsey, Mary Lea McAnally, Al L. Hartgraves, and Wayne J. Morse. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-102-5 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s website and order directly online. Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Authors ...
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...to Competitive Advantage l Putting Resource and Capability Capabilities in Strategy Formulation Basing Strategy on Resources and Capabilities Resources and Capabilities as Sources of Profit l The Resources of the Firm Tangible Resources Intangible Resources Human Resources Analysis to Work: A Practical Guide Step 1 Identify the Key Resources and Capabilities 123 CSAC05 1/13/07 9:21 Page 124 124 PART II THE TOOLS OF STRATEGY ANALYSIS Step 2 Appraising Resources and Capabilities Step 3 Developing Strategy Implications l Developing Resources and Capabilities The Relationship between Resources and Capabilities Replicating Capabilities Developing New Capabilities Approaches to Capability Development l Summary l Self-Study Questions l Appendix: Knowledge Management and the Knowledge-based View of the Firm l Notes Introduction and Objectives In Chapter 1, I noted that the focus of strategy thinking has been shifted from the...
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