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Csx Swot

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Industry: Transportation, Supply Chain and Logistics 1) Provide a brief summary of the company. (20 points)
This should include where the company is headquartered, a brief history over the past 5 to 7 years, an overview of the company’s sales revenues and profits/losses, mission, vision and core values.

2) Situational Analysis: (60 points)
A situational analysis is a business term that means evaluation of trends and situation of a particular industry or market. An organization's competitive position, market and growth trends, operating and financial condition, and the general state of the company's internal and external affairs are evaluated in a situational analysis. * Is management planning to expand the business? * What strategy(ies) does management seem to be focusing on? * What is the human resource forecast? Is the company hiring or laying off? a) External Analysis: With a situational analysis, you evaluate external factors that may change the way your company operates. Often these changes relate to your competitors in the market, market and consumer trends, legal requirements, government regulations, mergers and acquisitions, social changes, the economic environment and your customer base. For example, you may evaluate your current and potential customers and look at customer preferences, purchase patterns and behaviors. In the SWOT analysis, you use the information from the external analysis to summarize your company's opportunities and threats. b) Internal Analysis: Organizations conduct an internal analysis as part of the situational analysis to essentially determine in what areas the company meets or exceeds expectations and in what areas it seems to be lacking. The entire organization is typically evaluated, from key staff and its organizational structure to brand awareness and company image. Other

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