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Cub Foods Case Study

In: Business and Management

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Cub foods

1) List at least five marketing tactics Cub Foods employs in its stores to increase the probability of purchases.

Cup Foods uses “the Wow Factor” brought on by Cub’s vast selection of products, low prices, and very clever marketing strategies.
They use several behavioral strategies by offering attractively deep discounts as high as 30% that are less expensive than the other competing clubs and supermarkets, which in turn draws the consumer in and causes the consumer to buy the product.

The whole store layout and the placement of the stores products is another behavioral strategy. The entry aisle referred to as “the power alley” is lined two stories high with specials, such as bean coffee $2 a pound, which increase the likelihood of impulse purchases.

The power ally spills into the produce department from there the aisles lead to highly profitable perimeter departments; Meat, fish, bakery and frozen foods. The deli comes before the fresh meat because Cub wants shoppers to do their impulse buying before their budgets are depleted on essential items.

Cub’s also puts out lots of tables of free samples is another behavioral strategy which encourage consumers to try new products that they might other wise not have tried and in this in turn increases the chances of the consumer buying the products that they have sampled.

They also use Cognitive strategy by handing out store maps to the consumers so they are able to locate the items they’re looking for easily instead of wandering around such a big store.

Affective strategy as stated in the case the whole store exudes a seductive, horn of plenty feeling that usually makes the Cub customer typically buy in volume and spend four times the supermarket average per shopping trip.

The ceiling joists and girders are exposed giving “the subliminal

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