...the members of a community and which influence their [...] way of life” (Tayeb, 2003, p.10). Hence, the crux for every international manager is to understand the differences in the ways employees, suppliers and clients think, feel and act in different business settings (Hofstede, 1997, p.4). International managers, being capable of managing this challenge, possess a set of intercultural competencies, allowing them to turn cultural diversity into a competitive advantage (Browaeys and Price, 2008, p.215). This information pack provides substantial information about Danish and Brazilian business practices. The subsequent analysis is based upon the theories of the Dutch anthropologists Geert Hofstede and Fons Trompenaars. In particular, Hofstede’s “Uncertainty Avoidance” and Trompenaars’ “Ascription vs. Achievement” have been applied. 2. Theoretical Background Hofstede and Trompenaar are proponents of the ‘etic’ approach. They hold that culture is linked to people’s values. Furthermore they argue that these values can be transferred into universal cultural characteristics. Underpinned by empirical and experimental evidence, both anthropologists developed their set of bi-polar dimensions. According to Browaeys and Price (2008, p.92) these dimensions serve to differentiate national cultures. Moreover they provide implications on the impact of culture in business and management. 2.1. Geert Hofstede Hofstede’s work is based on research conducted at the multinational computing...
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...AUTO, in Brazil. The two wheeler industry has its dominant presence since 1955 worldwide. Two wheeler markets is noticing a continuous upsurge in demand and thus resulting in growing production and sales volume. The demand of two wheeler industry depends mainly on economic stability and average income levels of the country. New innovations and advancements in technology further adds to its growth. It is a high level segment market, increasing at a rate of 8% per annum. Bajaj is a major player in two wheeler industry in India. It is world’s fourth largest two wheeler manufacturer and is well known across several countries with operations sprawling in Latin America, Africa, Middle East and South East Asia. Brazil promises to be an attractive opportunity for expansion of Bajaj and spread its foot print in South American market. Brazil is a part of famous acronym, BRICS, and is one of the major emerging economies in world. Brazil GDP by Nominal is expected to be 1.9 Trillion $ and 3.5 Trillion $ in terms of purchasing power parity. The size of two wheeler industry of Brazil is 2 million units. Brazil two wheeler’s industry is dominated by Honda, which constitutes 81% of market share of two wheeler industry. Brazilian automobile market is known to be different for its specially designed engine, flex technology which uses both ethanol and gasoline as fuel. Our analysis includes cultural aspects of Brazil, PESTLE analysis and Hofstede’s cultural dimensions. Pestle Analysis deals with...
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...International Business Business Customs Paper County: Brazil When conducting business in Brazil, there is a lot to know about how this country interprets gestures, how they perceive Americans and the best ways to conduct business that will impress them. There are some formalities and policies we may not be aware of in the US. They are important to know in order to conduct successful business in Brazil. Relationship building is key, along with formal attitude and attire and always showing professionalism. Brazil is quite different from the US, so remembering and practicing all of the following will help to insure your business will be successful in Brazil. One important aspect to understand when conducting business with Brazil is their negotiations. In Brazil, business is negotiated in a way that shows Brazilians expect things to go “their way.” This is because they do not have a lot of experience negotiating with other countries. However, younger generations may be more flexible in this aspect. (Global Negotiation Resources) Brazilians also do not like loud and boisterous behavior or anyone who acts rude or impatient towards them. No matter how enthusiastic or heated a discussion may get, theses emotions should never be shown. When initiating contact with a Brazilian, choosing to use a local intermediary, or despachante, is highly recommeneded. This will help create a connection between US and Brazilian culture and business will be more effective. (Global...
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...ITERNATIONAL BUSINESS AND STRATEGY ANALYSIS, TESCO By Basheer Mohamad Hassan Alkhatib Student Number:@00406850 This Assignement is submitted for Professor Dr. Alistair Benson Salford University August, 3rd, 2014 Contents 1. Introduction 2 2. Analysis of the International Market 2 2.1 PEST Analysis: Tesco in Brazil 2 2.2 Market Specific Issues 4 3. Industry Analysis: Brazil 4 3.1 Competitive Rivalry in the industry 5 3.2 Bargaining Power of Suppliers 5 3.3 Bargaining Power of Customers 5 3.4 Threat of New Entrants 5 3.5 Threat of Substitutes 6 4 Company Analysis: Tesco 6 4.1 Resource Based View: Tesco 6 4.2 SWOT Analysis: Tesco 8 5. CAGE Analysis 9 6. Conclusion 11 7. References 12 1.Introduction Tesco Plc is the second largest retailer in the world and currently operates in over 6000 stores worldwide (Tesco Annual Report, 2014: n.p). This report analyses Tesco as an organisation and proposes a potential market for international expansion. The aim of this report is to analyse the international market’s environment and then indicate a potential strategy for Tesco to enter the market. The report initially works towards the analysis of the new market’s macro environment to understand key aspects linked with the proposed business market. This is followed by an internal analysis of Tesco and an overall external analysis of the retail industry in the new market. A strategic approach to enter the new international market is then presented...
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...Apple Inc. Intercultural Communication Analysis in Marketing Strategies Rong Zhang & Jia Tong Professor Patty Goodman CMN 2002 - Intercultural Communication Aug 5, 2012 In the United States, the legendary stories are never-ending. Typically, people cannot deny that Apple Inc., which designs and sells consumer electronics and personal computers, is one of the most shining and valuable companies in the world. Since 1998, Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings (Goodson, 2011). The products’ revolutions which Apple did not only get Apple become one of the top admired companies but also make the world quite different. Recently, Fortune Magazine pointed out that Apple saw an 81 percent annual increase in iPhone sales, a 334 percent jump in iPad sales, and a stock price that climbed some 75 percent (Gamet, 2012). Why is Apple so successful? The main factors are the excellent products, the effective marketing strategies especially the advertisement strategy, and the attractive corporate culture. Furthermore, how Apple applies their marketing strategies in different countries including Brazil and Russia will be mentioned particularly in the following paper. Competitive Products For a retail company, products are always the core competence. Apple has varieties of amazing products such as iPod, iPad...
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...KUBOTA in Brazil Aaron Bair Josh Burns Hailey Duff Erin Franklin Kelsey Youngblut December 2, 2013 Table of Contents Introduction ................................................................................................................................................. 1 Executive Summary ..................................................................................................................................... 2 Feasibility Analysis ..................................................................................................................................... 4 Economic Analysis ...................................................................................................................................... 6 Political and Legal Environment Analysis .................................................................................................. 7 Cultural and Ethical Analysis ...................................................................................................................... 8 Resource Analysis ....................................................................................................................................... 9 SWOT Analysis .............................................................................................................................
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...Arrival: Brazil The main point the author is making under this topic “Arrival: Brazil” is that Brazil is the largest country in South America according to its geographical size and the population it holds. Amazon rainforest is very significant to Brazil because it covers up the vast portion of the country. Brazil’s largest cities are mostly found along the coastline. Brazil was colonized by the Portuguese and they discovered that Brazil is the land enriched with fertile soil (good to grow crops) and natural resources. Brazil was one of the center of triangular trade where the slaves from Africa were brought to work on plantations such as coffee, sugar and tobacco. African slaves were also brought to work when the gold mines were discovered. Getúlio Vargas is one of the important political figure in the history of Brazil who became president and started revolution with the help of military support, urban working and middle class resulting many social and economic reforms. (I)...
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...Running Head: MEMORANDUM Real Option Analysis Memorandum To: CEO From: ABC Date: June 5, 2010 Sub.: Real Option Analysis Introduction In the current competitive and dynamic business environment, it is necessary for an organization to consider all the aspects before making an investment decision in a venture. It is also essential for the management of an organization to perform the analysis of operational facilities and financial facilities in a country. It helps the management to make an effective decision in invest in a venture to expand its business operation. The analysis also helps to reduce some risk that may affect the business operation. Venture The management of the organization is seeking towards facilitating its business in a new uncharted territory. The new venture may be the expansion of current product line or a new product or service. The management of the company is seeking to adjust with the growing demand in Brazil by building a new Caterpillar factory in it. The company doesn’t have information about the operational, financial and capital position in Brazil that may cause an increase in the uncertainties for the business. The organization has a leading position that will be effective tom provide unique advantages to it that is not available for the rivals maintaining purely domestic operations. In the new venture, the management may shift its value chain activities across its operation networks to eliminate the impact of...
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...Brazil Studies: Brazil socio-cultural factors and Cross-cultural issues By: Lawanda Timmons Date: January 31, 2015 Instructor: Minsky TROY Managing in a Global Environment MGT-4478 Introduction I am pleased our company decided to expand the W Hotel to Brazil. Brazil is a great place to start a new service business at, especially a hotel. Brazil is a place where the culture believes in diversity. Also they consider themselves to be Americans as well. Therefore they do not mind using U.S products or services. They are a people that believe in family and that family is a key part to life. Brazil is a place that is filled with variety and is not afraid to allow new cultures to their part of the world. Cultural Analysis In Brazil, the primary language is Portuguese. It was the Brazilians’ first language, but over time immigrants such as Italians, Germans, Japanese, and Spanish-speaking introduced new words and expression to their language. It is much easier for some Brazilians to understand Spanish language than other Latin American countries. The Portuguese they speak in Brazil is different from what they speak in Portugal. The language is so different. It’s just like the English spoken in the United States. However, in Brazil there are many customs. In fact, their daily communication style of Brazilian locals is typically relaxed and relatively informal. It is not unusual during a conversation to be interrupted. Although it’s not rude in...
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... | 17/02/2014 | Natura : Global Beauty Made in Brazil | | David Molina 11185093 | case study Natura : Global Beauty Made in Brazil | | | What are the key success factors in the cosmetics industry?We’re going to go with a step by step analysis, similar to a PEST analysis, in order to find the key factors in the cosmetic industry, especially in Brazil and according to the article.First, the political reforms in Brazil in the 1990s has led to a better openness of trade and investment from the global market. From 1995 to 2000, it has created a more decentralized and market-driven environment through the deregulation of state monopolies and prices, according to the WTO report of trade policies in Brazil in November 2000. It also explains the influence of better resource allocation and greater flexibility of the Brazilian market on the recovering from the financial crisis that lead to the floating of the real in 1999, and thus show an increasing resistance of the market.On the other side, the economic structure of Brazil was supporting the development of the cosmetic market. In 2005, it has 180 million of people which 83% were located in urban areas, which are targeted consumers for cosmetic products. Also there was a strong demand for cosmetic products in Brazil, the country being among the top ranked countries in term of sales. Before the 1990s, there was also a lack of international competition in Brazil, a few multinational were eager to install themselves...
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...Individual Project: Cultural Considerations Amanda Moon MGMT690-1504B-01 Colorado Technical University Online Professor: Dr. Colleen Flynn December 14, 2015 Cultural Considerations Competitive advantage can easily be achieved by providing innovative products and services to customers in a market. This report contains various considerations to remain competitive in the market place. In addition, primary factors for making decisions, strategies for rivalry firms, and future plans to remain competitive in a global marketplace are also analyzed. Considerations to remain Competitive Organizations need to way innovative ways to remain competitive. Having well planned strategies will help companies remain competitive in the market. The organization should analyze the overall market and events taking place externally in the environment. By utilizing strategic planning helps an organization create policies and services in the market. Strategic planning also helps to achieve competitive advantage. Being new in the global marketplace, it is highly beneficial to perform a SWOT analysis on the organizations two biggest competitors. The two biggest global competitors are; IKEA and Ethan Allen both are setting the scale for being very competitive in the market. The SWOT analysis on both organizations will provide information to help the organization keep up in the competitive market. (Steinberg, 2015) Along with the SWOT analysis the organization should perform analysis just at the...
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...Brazil, officially known as the Federative Republic of Brazil, is the fifth largest country in the world, in terms of both population and area, and the largest country in the Latin America and South America region. With a population of more than 200 million people, Brazil ranks seventh in the list of the largest economies in the world and is home to a variety of natural resources, natural environments and wildlife.. Brazil is one of the fastest growing markets in South America and the automaker wants to capitalize on the growth with its products. The Brazilian market is very similar to India and Bajaj motorcycles will surely see a demand in the commuter segment space. Brazil, which is hosting the World Cup this year, is slated to host the next Olympic Games in 2016. It has an estimated market of 2 million two-wheelers per annum. “Brazil is not only the largest market in Latin America but also technically different from other markets as it uses ethanol. Initially the company may bring in products from India or utilize the Columbian plant for Brazil. While eventually it plans to build a manufacturing facility in Brazil, Munjal did not give any specific timeline for doing so. “Besides we are also looking for a partner in Brazil,” he added. Cultural, Administrative, Geographic and Economic Analysis of Brazil Culture * Power Distance * Represents how employees with less power view power as being equal or not equal * Brazil ranks average with the majority of Latin American...
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...UNIVERSITY OF LA VERNE La Verne, CA Group Assignment: Panda Express Prepared by 05/21/2014 College of Business and Public Management Department of Business Administration Business overview In 1973, Andrew Cherng opened the first Panda inn in Pasadena, one of America's great ethnic melting pots. In 1983, He realized that Southern California offered an excellent market for fast food. So he launched Panda Express and opening the first Panda Express in a mall in Glendale, California. It proved to be a very successful beginning because the Panda Express was one of the few quick-service restaurants with full-service concept. The early Panda Express was usually located in shopping malls, but eventually they spread into other spots. They first in its home base of Southern California, then eastwardly, to the Western states of Nevada, Arizona, Colorado, and Utah and eventually to the East Coast. In 2007, Panda opens its 1000th location in Pasadena and achieves 1 billion in revenue. In 2013, Panda Express achieves with 23,000 employees and over 1600 stores in 51 States and abroad. ("Cherng. A," 2012). Panda’s annual sales is about 9.2 millions. Panda Express Motivation of Expanding Panda Express has already enter into the foreign market-Mexico in 2011. Until now, it has the Canada and Mexico foreign market. Panda Express has the goal that becoming the largest and a leader in the quick-service Asian restaurant and inspire everyone to better their lives. Panda Express...
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...The Influence of the Culture dimension ‘Power Distance’ on product choice: A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products by Adriana Cordeiro Socha A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Science in Marketing and Consumer Studies Guelph, Ontario, Canada © Adriana Cordeiro Socha, September, 2012 ABSTRACT THE INFLUENCE OF THE CULTURE DIMENSION ‘POWER DISTANCE’ ON PRODUCT CHOICE: A CROSS CULTURAL EXPLORATION OF EFFECTS OF CULTURAL TRAITS ON THE CHOICE OF BRANDED FOREIGN PRODUCTS Adriana Cordeiro Socha University of Guelph, 2012 Advisor Dr. Brent McKenzie Committee Dr. Vinay Kanetkar Dr. Sara Mann This thesis investigates how cultural traits, such as the cultural dimension of Power Distance, influence preference for foreign made branded products. Cultural background influences several aspects of human behaviour, including the behaviours of consumers. In marketing, individual cultural differences affect consumers’ choice as well as their response to advertising message and brand associations. One example, impact on consumer choice, is related to the country of origin (COO) of the product. The effect of COO has been extensively explored in the literature. However, cultural frameworks like those of Hofstede (2001) have seldom been considered as a factor explaining the variability of consumers’ preference (or avoidance) for products originating in different...
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...commercialize electric vehicles all the way to mass market. As we predict slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic, financial, cost, and market reasons. In Brazil, we recommend that Tesla create an office for operations, including a team for supply chain management and a team for sales. In Singapore, we included a supply chain management team, a sales team, and also recommended the opening of a global R&D hub. In addition, these locations will be responsible for managing regional dealers, developing...
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