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Cultural Challenges of Doing Business Overseas

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Cultural Challenges
Globalization and overseas business expansion has brought about the need for in-depth understanding of cultural differences. When researching and considering cross cultural business ventures, it is important to understand that culture before vocally communicating that wish. Take time to research and understand the audience you are making your sell too.
The Situation
Steve Kafka, an American of Czech decent is contemplating expanding his franchise,
Chicago Style Pizza, into Prague, Czech Republic. Steve currently franchises his business in the U.S. Steve must investigate this venture thoroughly and become familiar with the Czech culture to realize opportunities and mitigate risks to meet his end state goal of expanding his Pizzeria business into the Prague.
Czech Culture and Comparative Advantages
Czech cultures focuses on non confrontational and indirect communication. Czechs are non-confrontational and prefer to do business over through a series of meetings during different times. American’s can be confrontation and usually like to get to the point of their business negotiations, without getting to understand the other people within the meeting.
When conducting business in the Czech Republic it is important to understand that Czechs are not as expressive as Americans can come off. A direct approach could be viewed as confrontational and rude, which goes along with the misconceptions of foreign understanding of the American culture. The best way to avoid any type of misunderstanding this might cause, Steve needs to ensure that his approach for the business venture must have open lines of communication, keeping in mind the Czech cultural norms to make sure he is not offending, while adhering to honesty and keeping his word. It will be necessary to accommodate cultural communication differences, to ensure meeting end state goals.

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