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Cultural Considerations

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Cultural Considerations

Case Study #2 A U.S. firm sent its senior-level manager, Laura Green to negotiate a contract for a chain of fast food restaurants in Saudi Arabia.
What cultural attitudes and behaviors related to gender should she expect to encounter?
In Saudi Arabia the Islamic belief is that woman are inferior, and that they are to be submissive. This has greatly slowed the progress of working women. Those beliefs are something that Laura Green needs to be aware of when trying to negotiate a contract.
Laura should make sure she overcomes personal biases before negotiating this contract. Making sure she doesn’t jeopardize the business deals by not accepting their beliefs about woman. She should recognize that even though women have taken great strides to be seen as equals in the U.S. that is just not the case for the Islamic culture.
Laura should do her best to understand cultural differences. She needs to be understanding of the fact that English is most likely not their first language, and perhaps try to take a translator if she is not fluent, so she doesn’t risk miscommunication.
If there were a similar case to this in a health care setting I think that the same guidelines should be followed. Consider a female nurse or doctor trying to provide care to an Islamic man. She would still need to be understanding of their cultural differences. She would still need to be understanding that English is most likely not his first language, and if she is not fluent in Arabic to consider having a translator so there is no miscommunication. Arabic and English are two extremely different languages, so it would be difficult to even look for similarities. Not understanding that could be extremely frustrating for the patient.
The patient’s religion or culture could greatly affect the way he communicates with a female doctor or nurse, and so the cultural differences need to be taken into consideration to provide him with the best care possible. Some may just view having same sex doctors or nurses as being extremely important to them.
Simply asking all patients, “Are there values you would like me to know about so I can provide the best care for you?” would be a good route to take. It’s an open question that can show a patient that you are understanding of cultural differences and willing to take certain steps to make them feel comfortable. Having the ability to withhold judgment and show respect is very important.

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