...IN FULFILMENT OF THE COURSE: SEMINAR IN COMMUNICATION THEORIES. TOPICS: PROGRAMMING CONTENT OF THE NIGERIAN BROADCAST MEDIA TOWARDS AN INDEGENIZING PARADIGM MAC 432 Tanko Halimah mc/10/221 Maduneme Emmanuel mc/10/223 Unukpo Mercy Anne .o. mc/10/224 Okebugwu Blessing .P. mc/10/225 Otoiibhi Williams mc/10/226 Amadi Sandra mc/10/227 Oseji Richard Ugodinobi mc/10/228 Musa Omokhepe Natasha mc/10/229 Obaoye Thomas Adedayo mc/10/230 DEPARTMENT: MASS COMMUNICATION LEVEL: 400LEVEL LECTURER: MORAH NGOZI(MRS) ------------------------------------------------- PROGRAMMING CONTENT OF NIGERIAN BROADCAST MEDIA TOWARDS AN INDIGENIZING PARADIGM ------------------------------------------------- MADONNA UNIVERSITY NIGERIA REG NO MC/10/221 –MC/10/230 ABSTRACT This research analyses the content of programmes of the Nigerian broadcast media and how the National broadcast media has shifted the paradigm of broadcast progammes from the hands or control of the western world to indigenous and home made programme contensts, thereby promoting cultural and traditional values by creating local contents on programming for broadcast thus eliminating media imperialism the man focus was television. The research method is content analysis and the use of quantitative and qualitative methods and unobstructive observation in determining data and information to aid the study. Three televisions stations were analysed namely, Silverbird Television STV (private) Nigerian Television Authority NTA...
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...Creative and Cultural Industries, MA Module: HUP057N What does a “political economy” approach to study of the Creative and Cultural Industries involve? What are its advantages and disadvantages? ID: 10048001 Anastasia Davydova 1. Introduction The intention of this paper is to define what we mean by political economy? What does this approach involve to study the Creative and Cultural Industries and what its advantages and disadvantages. This work will search through definitions, different schools and historical periods to better understand the background of Political Economy. Also this approach will be compared with another approach which examines cultural industries namely cultural studies approach to underline the main key point of political economy. This essay will briefly discuss specifics features of Creative and Cultural industries and moves to political economy approach itself with the final observation of advantages and disadvantages. “Culture is our business and business is our culture” [1] Definitions The term political economy addresses to relationship between politics and economy, how political power cooperate with economics, so politics responsible for the society and economy, in other words in charge of wealth of the society. Hence it is possible to declare that political economy examines the production and distribution...
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...Effects of Social Media in Cross Cultural Marketing Studying the Case of Cross-Cultural Management Shaima Alwardi Table of Contents 1. Title ........................................................................................................................................ 3 2. Background ............................................................................................................................ 4 3. Presentation and Critical Review of the Literature and Theories used .................................... 6 4. Project Proposal and Objectives ...........................................................................................11 5. Research Plan and Methodology ..........................................................................................13 6. Empirical Facts and Finding ..................................................................................................17 7. Analysis and Discussion........................................................................................................18 8. Overall Conclusion ................................................................................................................21 Reference .................................................................................................................................23 Appendix ...................................................................................................................................25 Effects of Social...
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...community who are most receptive, or, alternatively, susceptible to, foreign cultural practices. If childhood means acceptance, and adulthood means conservatism, youth means rebelliousness. Youth are seen as the part of society that is most likely to engage in a process of Cultural borrowing that is disruptive of the reproduction of traditional cultural practices, from modes of dress to language, aesthetics and ideologies. From Japanese punk to Australian hip hop, youth subcultures are seen as being implicitly rebellious, born as much from a desire to reject the generation that went before them, as from an identification with what they have become. Exactly how accurate this widespread impression may be is difficult to assess. What is certain, however, is that the age of globalization, more than any other age before it, is an age that has both exerted great effects upon, and been greatly affected by, young people. Adolescents undergo the process of identity formation as one of their foremost development challenges. This paper addresses what role the mass media play in this process. One avenue of exploration would be to examine how the media can impact the adolescent’s perceptions of social reality, which could lead to the internalization of certain attitudes as the adolescent struggles to develop a stable core repertoire of attitudes, beliefs and values. BACKGROUND OF THE STUDY GLOBALIZATION Globalization, which also has been called global...
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...communications research. It worked on the assumption that the ‘media offered an unproblematic, benign reflection of society’ (Proctor, 58). Mass communications research became prevalent after the Second World War and was funded by commercial bodies with a desire to know how audiences could be influenced more effectively through advertising. According to the mass communications model, the sender (mass media) generates a message with fixed meaning, which is then communicated directly and transparently to the recipient (audience). Hall’s paper challenged all three components of the mass communications model ; arguing that – (i) the message is never transparent to the audience (ii) meaning is not simply fixed or determined by the sender; and (iii) the audience is not a passive recipient of the meaning. Hall’s encoding/decoding theory focuses on the different ways audiences generate (rather than discover) meaning. Hall’s theory re-addressed the themes of the Uses and Gratifications theory : examining audience power over the media, rather then the media’s effects on the audience (Katz: 1959). Such theoretical study later concluded that audiences use the media to fulfil their own needs and gratifications (Katz, E., Blumler, J. G., & Gurevitch, M.: 1974). Hall's model focuses on groups rather then the individual, which is more useful when looking at mass communications dominance due to broad issues such as social class and cultural heritage. Both the political and theoretical foundations...
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...Television Studies ------------------------------------------------- Professor Eduardo Cintra Torres 1ªAula, dia 22 de Setembro de 2015 Programme: 1. Introduction to Television Studies; 2. Television text (contents); 3. Television agency; 4. Television and technology; 5. Television history; 6. Viewer, audiences: I, We, They. Why study television? People wrote about television as a general media. There was a certain resistance to the study of TV. To study popular culture was parallel to the fear of the death of high culture. Umberto Eco (1964) and others gave special attention to TV and other “minor arts”. The interest in the study of reader/receiver increased in the 60’s in the universe of high culture and the academy. R.Barthes – encode/decode. Later the canonization of popular mass culture in Anglo-American countries changed the vision of the society about the TV. In the US they reflected about the industry. Cultural industries – television is culture but it’s also an industry. If we think in Hollywood as a dream factory we have also a culture industry. Nowadays popular culture is a part of our life. Common sense and TV – resisting the analysis of television is also a consequence of commons sense. But there is a paradox: it is so easy to watch that it becomes difficult to analyze. TV is inscribed in daily life. TV is transparent. Popular culture, namely TV, has a supposed transparency: what I see is what it looks likely...
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...COMPARATIVE LITERATURE: SHARING KNOWLEDGES FOR PRESERVING CULTURAL DIVERSITY – Vol. II - The Impact Of Media On Literature - William Egginton and Bernadette Wegenstein THE IMPACT OF MEDIA ON LITERATURE William Egginton and Bernadette Wegenstein The Johns Hopkins University Keywords: media, media studies, media theory, history of media, new media, comparative literature Contents U SA NE M SC PL O E – C EO H AP LS TE S R S 1. Introduction 2. Current Media Theory and Media Studies 2.1. Origins of Discipline 2.2. New Media Theory 3. Historical Examples 3.1. Oral Transmission 3.2. Pictography 3.3. The Andean Khipu 3.4. Manuscript 3.5. Print 3.6. Theater 3.7. Photography 3.8. Moving Image 3.9. Radio and Television 3.10. The Digital 4. Conclusion Acknowledgements Glossary Bibliography Biographical Sketches Summary The growing consensus among literary scholars is that the meaning of literature cannot be properly studied or understood outside of the specific medium of its transmission and archival. This realization can be considered a revolution in literary studies, and its fundamental ramification is the confluence of literary studies and theory with media studies and theory. The fields of media studies and media theory are dedicated to the analysis and understanding of the myriad media through which information is communicated. Under the influence of these fields, the media through which literature is communicated is no longer considered...
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...Case study Topic: Disney’s FROZEN as a global pop culture phenomenon FROZEN has been a global sensation with great reception by audiences around the world with its original song “Let It Go”. Let It Go was translated into many languages which captivated people around the globe of all ages . This move by Disney can be seen as a form of “media globalization” via the means of YouTube and theatrical releases on Television in different countries with different cultures and languages. The reception of the film can be seen as a “cultural process” or Cultural globalization which is the intensification and expansion of cultural flows across the globe . Academic Sources 1) Mollet, T. 2013. “With a smile and a song …”: Walt Disney and the birth of the American fairy tale.” Marvels & Tales 27 (1): 109-24. In this journal article, Mollet reviews on how Walt Disney’s production is now being seen as crucial to the construction of the modern American society through his contribution to the formation of a new United States nationalism . The author approaches the topic using cultural studies and textual analysis ofn Disney fairy tales to exemplify how they reflect the dominant (?) culture of America. Her research focuses on analysing Disney films such as “Snow White and The Seven Dwarfs”, “Three Little Pigs”, “Wizard of Oz” and how these films and their characters portray the unstable society and culture of America during the great depression and other different time periodslines. The...
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...2015, At: 08:01 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Globalisation, Societies and Education Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cgse20 The role of English language and international media as agents of cultural globalisation and their impact on identity formation in Kuwait a b Mohammed M. Hasanen , Ali A. Al-Kandari & Hussain Al-Sharoufi c a Department of Political Sciences, Gulf University for Sciences and Technology, Hawally, Kuwait b Research & Development Office, Gulf University for Sciences and Technology, Hawally, Kuwait c Click for updates Department of English, Gulf University for Sciences and Technology, Hawally, Kuwait Published online: 13 Jan 2014. To cite this article: Mohammed M. Hasanen, Ali A. Al-Kandari & Hussain Al-Sharoufi (2014) The role of English language and international media as agents of cultural globalisation and their impact on identity formation in Kuwait, Globalisation, Societies and Education, 12:4, 542-563, DOI: 10.1080/14767724.2013.861972 To link to this article: http://dx.doi.org/10.1080/14767724.2013.861972 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform...
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...BBA340 Cross Cultural Management Department of Marketing and Management Faculty of Business and Economics Unit Guide E2 Evening; Offered in Session 2, North Ryde 2012 Table of Content Table of Content General Information 2 3 Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 3 3 3 3 3 3 Learning Outcomes Graduate Capabilities 4 5 Capable of Professional and Personal Judgement and Initiative Engaged and Ethical Local and Global citizens Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Assessment Tasks 5 5 6 6 8 Case Study and Presentation Media Report Analysis Final Examination 8 9 10 Unit Schedule Delivery and Resources 12 14 Classes Prizes Required and Recommended Texts and/or Materials Teachnology Used and Required Learning and Teaching Activities Policies and Procedures 14 14 14 15 15 17 Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support Student Enquiry Service Equity Support IT Help Research and Practice 17 17 17 17 18 18 18 18 19 Page 2 of 19 General Information Convenor and teaching staff Unit Convenor: Meena Chavan Email: meena.chavan@mq.edu.au Other Staff: Choon-Hwa Lim Email: choon-hwa.lim@mq.edu.au Credit Points 3 Prerequisites 42cp Corequisites N/A Co-badged status ...
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...of branded products or services within media content. For example the scene where Will Smith drink Coca-Cola in film. As a result of global flow, and access to media content and technology, the practice of product placement has become media-neutral and spread across other cultures. Due to this circumstances, there is a need to develop an expanded understanding of how non-US consumers perceive such placements. Product placement like traditional forms of advertising, transmit and reflect the important symbolic meanings and values within a culture. To add in, consumer attitudes toward product placement may also vary depending on the fundamental cultural orientations and values of a particular society. In general, there are abundant cross-cultural comparisons of advertising and promotion but little is known regarding how consumers from different cultures perceive and process product placement in their mind. Other than that, there has also been very limited knowledge on how and to what extent the medium of placement affects perceptions of the tactic. The main purpose of this research is to examine: i. US and Korean college student consumers’ attitudes towards product placements in three different media (films, TV shows, and songs). ii. product placement acceptability based on media genre and product type. Based on the above purpose, researchers have developed five research questions involve in this study. There are: i. What similarities...
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...arts, sports and media both reflect and influence culture. Word Count: Introduction: 24529 24530 In the world today, virtually every individual is part of a culture Art, sports and media heavily influence and reflect culture as it permeates everyday lives of society. Arts, sports and media coincide and go hand in hand with each other defining who we are today through a variety of different ways. Sport reflects and influences culture immensely and holds a variety of different meanings across different cultures. Internationally Australian culture is perceived as laid back, with hot summers, drinking beers and watching or participating in sports. It refers to “the values, ceremonies and way of life characteristic of a given group and the place of sport within that way of life” (Jarvie, 2006). Cricket is one of Australia’s most popular summer sport that has been around since the colonial days. It is one of the many sports that clearly identify our Australian culture with the influence from media advertisements in local newspapers to television, Foxtel, radio and internet, “it is part of the social and cultural fabric of different localities, regions and nations” (Jarvie, 2006). A case study that was conducted by Nathan Saad on the Sydney cricket ground (SCG), demonstrates the roles of understanding the significance of sport in Australian cultural identity. This...
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...hybrid culture and identity that increasingly occur amongst youth throughout the world, but what factors best explain the participation of young people in these subcultures? Also, how do these factors operate? The purpose of this paper is to argue that the participation of young people in youth cultures is best explained by 2 factors; the media and one’s ethnicity. This argument is will made with particular reference to punk and hip hop subcultures as well as brief discussion of Indigenous subculture. The paper will begin with an over view of how subcultures are used to form identities and invent cultural meaning which will be followed by a discussion of the mass media’s influence on youth in today’s society and how and why the media is a major factor in determining youths involvement in different sub cultures. The influence a young person’s ethnicity has on their participation in subcultures will then be addressed with reference to Cohen’s (1955) version of strain theory and how this effects the formation and involvement in subcultures such as indigenous subculture and hip- hop. A conclusion will then be given stating that both ethnicity and the media are the best means of explaining youth participation in subcultures as they are largely influential in determining youth involvement in, as well as the original formation of subcultures. Sub- cultures are often seen as a way of forming collective identities from which an individual identity can be achieved outside that which is ascribed...
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...insight into media messages but only a critical political economy approach can adequately explain how the media work today * * Whoever Controls the media, controls the mind. This is an interesting quote by Jim Morrison that shows the power of the media and its messages at the present day. Media has played a huge role in the cultures it inhabited. Starting from the Printing Press, and then evolving into the radio, the television till the World Wide Web. The evolution of the mass media took many different shapes and with this evolution, it shaped our cultures and understandings differently, which caused its effects to be more influential. Throughout the history the mass media molded our ideologies by its messages and changed the way we look at things around us. “When we consume mass media, there are a lot of physical and mental activities going on” (Fourie, 2001, p.283). At the present time when we decide to sit and watch a movie, there are millions of messages being interpreted to us as audiences that shape how we speak, dress, and behave. It is believed that the media determines what we should know and how we should think. But the vital question is who controls the media and controls its messages, and how does the media work today. This essay will therefore attempt to discuss the different approaches that are used to analyze and evaluate media messages, and how these various approaches operate. Firstly, there are different methods to analyze the different media messages...
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...struggle. The conflict perspective assumes that social behavior is best understood in terms of tension between competing groups over power or the allocation of resources. Conflict theorists are interested in how society’s institutions such as family, government and religion may help to maintain the privileges of some and keep others in subservient position. For example, the rich vs. the poor conflict theory explains how the rich use their power to exploit groups with less power, in this case the poor. Their emphasis on social change and the redistribution of resources makes conflict theorists more radical and activists than functionalists. Conflict theory has a macro view of sociology. Symbolic interactionism. Interactionist perspective studies all the micro aspects of sociology, whereas functionalists and conflict theorists both analyze large-scale patterns of behavior in a society. Interactionist perspective generalizes about everyday forms of...
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