Define the business research and its purpose In the 21st century our country is facing criticism for failure to respond to a medical concern which specifically focuses on childhood obesity. The concern has been elevated to a state that health officials are calling it an epidemic. Childhood obesity is labeled an epidemic due to the escalating death rates, health issues, economic and hospital cost. Epidemic raises ownership responsibilities. Where does one turn to seek help for childhood obesity? Should the government intervene or is intervention strictly at the hand of the private sector? Indicating that the people are responsible for their health and the government should not be involved. Can a solution be derived involving both the government and the private sector? By using applied research the intent is to offer applicable solutions to improve on the conditions causing childhood obesity.
The business problem(s) under investigation Alarming are the increased hospital and economic cost. Various medical conditions, from Type II diabetes, high blood cholesterol, coronary heart disease and certain types of cancers are becoming part of the American culture versus in America’s past this was typically limited to a smaller scope of people. The medical issues impact and create additional stress to the economic variable. Using an example involving insurance the government/tax papers will pick up the cost of treatment providing the people are using Medicaid/Medicare, or for those with no medical insurance. Under investigations are the institutions both public and corporate owned that are perceived as contributing to obesity. Schools and fast food industries are specifically targeted. Both entities have a corporate social responsibility to educate on the nutritional value of the items they are offering for consumption. State and local officials are requiring