...02/27/2014 Curled Metal Inc.- Engineered Products Division: Case Study Analysis Francesco Panazzolo Fall 2013-2014 Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However, CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or cost reducing part of pile driving. In order to penetrate the market, CMI has to alter the point of view of pile driving pads for the opinion leaders, engineering firms, and contractors involved in the decision process. There is several stakeholders to consider, first CMI that need a new successful product to the continued success of the company. The decisions regarding pile cushions could greatly increase the company’s revenues and profits. There are also several secondary stakeholders in the pile driving industry. Secondary stakeholders include pile hammer manufacturers, architectural consulting engineers, soil consultants, pile hammer distributing/renting companies, engineering/construction contractors, and independent pile driving contractors. The workers who drive piles are also stakeholders since the current pads may be hazardous to their health due to heat related...
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...M4 – MEMBA F15 – Curled Metals Inc. Adolfo Rogel Gabriel Sánchez Gerardo Cabada Problem Identification and Situation Analysis Problem Definition and Objectives Curled Metal Inc. - Engineered Products Division (CMI), Company had grown from selling metal as a finished product to one that used it as a raw material, with sales increase from $750,000 usd in 1991 to over $55 million usd by 2007. To date, CMI strongly relies on Slip-Seal, used as a high-temperature product seal in cars. Even considering CMI 80% market dominance for this product, management moved to diversify. A new product application for curled metal technology, a cushion pad, could be the key for this purpose. After closely reviewing, management needs to define a pricing and channel marketing decision for metal pile cushions utilized during pile driving. The new product it’s a metal pads which has significant efficiency advantages over usual pads available (hardwood blocks) to date in the market. CMI needs to consider several marketing decisions. First, they must determine a method for pricing and ultimately a price for the new metal pads. Second, the company must decide which channels to market the pads based on the selected pricing strategy. Third, CMI must determine how much to invest in manufacturing equipment by estimating market penetration and considering the costs and benefits of investing in pad producing equipment. Situation Analysis and Diagnosis Potential Clients.- The...
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...|DIRECCIÓN COMERCIAL. Curled Metal Inc. | | | | | |- Algunas líneas existentes están en declive | | | | | | |- Muy dependientes de un tipo de producto (Slip-Seal) y un sector (automóvil) | | | | | | | |- El sector presta poca atención a amortiguadores, que se utilizan para el proceso de hincado de pilotes en la construcción | ...
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...The most important issue concerning the management is the price setting of this new product. I suggest the price of this new product should be set at $500.00.this price would attract customer and they get a chance to try it. The other major issue for the managers is to devise a comprehensive strategy to make this product an industry leader in the future. As our product is new but competitive, we need to set a price that could generate reputation as well as confidence in your product by our consumers. After doing research and by testing our product we found out that our product is way reliable in terms of product differentiation, reliability and usage. The most important thing is to save time while changing these pads as the cost grows more with using time which is not necessary. Each time the consumers wants to change a competitors pads it takes them 20 minutes whereas it only takes us 4 minutes. So each time a consumers changes the pad they save 16 minutes. Likewise our product is driven 200 feet per hour as compared to 160 feet per hour which is 23% more per hour. Our price for this product is only $500, whereas if we look at our competitors it is $6000.00 which is again 1200% cheaper. The Cost per set for Conventional Pads= Cost per set × # of set changes for # feet per hour driven = 120 × 50 = $6000 for 160 feet driven per hour The Cost per set for CMI Pads...
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...1.-‐ 2.-‐ 3.-‐ 4.-‐ 5.-‐ 6.-‐ 7.-‐ Pies Hincados x Hora (Martillo en Operación) Pilotes Hincados x Juego de Amortiguadores N° de Amortiguadores x juego / Costo Unitario N° de Juegos Requeridos /total Amortiguadores N° de cambios Requeridos Tiempo Requerido para el Cambio (min) / Total (hrs) Coste x Juego (USD) Kendrick Kendrick 150 15 24 20 20 20 150 6.25 480 6.7 3000 CMI 200 300 6 1 1 4 1890 315 6 0.07 1890 300 Pilotes de 55 pies a 50 pies usando amortiguadores de 11 1/2 " Cotización 225000 USD (15 USD x pie hincado) Tipo de Amoriguador Total pies a Hincar Total horas efectivas de Hincado Costo total horas de hincado Costos Extras mover y posicionar equipos Costo MOD cambio de amortiguador Costo Total de los amortiguadores Total Gastos Cotizado Ganancia Tabla N°1 (Costo Alquiler de Equipos) 1.-‐ Martillo Diesel 2.-‐ Gruas 3.-‐ Guia (60 USD por pie x mes ) 4.-‐ Mano de Obra |03 trabajadores (63 USD) /0 1 Operador (30 USD) / 01 Capataz (39 USD)| Estandar 15,000.0 100.0 71,400...
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...My index finger traces along the cool silver edges of the barrette, mindlessly, stroking the smooth round backs of the curled-in waves along its perimeter. Except for the the occasional dull points jutting forth along the edges, nothing disturbs my inner thoughts as I gaze out my window. As my finger tenderly caresses the surface of the barrette, I look down, staring intently at the barrette's ornate design, noting the tousled silver curls undulating restlessly. Yet, upon careful observation of this squirming lake of waves, there persists a definite symmetrical pattern of repetitions vertically and horizontally. The barrette is longer lengthwise with a red oval disk at its center. The disk, coated with a smooth, clear, glossy plastic, resembles a woman's fingernail painted over with a lustrous, red fingernail polish. Glints of light reflect off the crimsom plastic defining the golden outline and the inner details of each rose petal. One can not help but notice that the red plastic coating is chipped at the bottom where my younger sister had dropped the barrette one day, baring a coppery-golden metal with fine, raised edges of the rose etching underneath. At times, I wondered randomly how it was that glints of the light reflecting off the plastic allowed the outlines of the rose etching to be seen, until the plastic was chipped did I realize how it was that the rose could be seen. As I again brush the edges of the silver barrette, memories of a dream that I had resurface...
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...U.S. is the second largest importer of base metals after China (Indexmundi.com, 2013). It is the third largest exporter of base metals after China and Germany (Indexmundi.com, 2013). We can make the assumption that this makes U.S. a net importer of base metals. Base metals are mainly used as (a) input by manufactures producing consumer goods and (b) for infrastructure projects. They themselves are not demanded directly by consumers. If global prices of base metals were to go up, in theory, the U.S. will first see an impact on the "input" side of the economy (figure 7). Production costs will go up and producers will pass this one to the end consumer (P1 to P2). Raw material price increase will shock the supply to shift left (AS1 to AS2) and negative output gap increases (Y1-Y* to Y2-Y*). With increased prices, aggregate demand will go down. The AD curve will shift down (AD1 to AD2). This will result in a fall of real GDP, increase in the negative output gap (Y3-Y*) and prices may fall somewhat to P3. If there is no supply side change, typically, increases in the negative output gap will cause inflation to go down. The only time inflation increases with increasing negative output gap is when the AS curve shifts left and AD shifts down as well. To substantiate this, the following data has been presented as below, with main emphasis in the 2007-2008 periods: 1. Figure 8a (Research.stlouisfed.org, 2013 and Databank.worldbank.org, 2013) shows that from around 2008 the U...
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...Hace su aparición durante el Siglo VIII que recoge la tradición de los pueblos sirio-persas, aunque introduce un aplicación, del esmalte blanco (mal llamado barniz blanco opaco), empleando dióxido de estaño. La característica más sobresaliente de la cerámica árabe, se puede concretar en que toda ella presenta un reflejo metálico, el cual se conseguía mediante una mezcla de cinabrio, sulfato de cobre, óxido de hiero, azufre y plata, actuando, en ocasiones el vinagre como disolvente. Esta aplicación siempre se cocía a más baja temperatura que el esmalte de base compuesto por: sulfuro de plomo, dióxido de estaño, sílice y arena con detalles en azul cobalto. Una característica de la cerámica primitiva es que es una monococción. Las formas de las vasijas de uso diario eran sencillas y estaban decoradas, principalmente, con motivos geométricos. Los colores predominantes son, marrones-violáceos, conseguidos a partir del óxido de manganeso y los verdes, con el óxido de cobre. También se usaban como elemento decorativo las incisiones y perforaciones. El mayor impulso se fraguó en la época del califato de Córdoba. Aplicaron el barniz plúmbeo o vidriado, al mismo tiempo que lo coloreaban usando la mezcla de óxidos. Se inicia la técnica de la "cuerda seca", que consiste en aplicar unas finas líneas de materia grasa con el fin de que no se mezclen colores colindantes. La fabricación de ladrillos también experimento un gran avance. Los centros más importantes de producción cerámica...
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...into the sediments. For each of the three lakes, sediment samples are taken from ten different locations within each of the lakes. The sediment samples are examined for five particular metals. These are Nickel (Ni), Copper (Cu), Zinc (Zn), Arsenic (As) and Lead (Pb). The purpose of this report is to find out what the level of each metal contaminant in each of the lakes and compare the level against Australian and New Zealand Guidelines for Fresh and Marine Water Quality 2000 Volume 1 (ANZECC, 2000). Also to find the possible source of each metal tested. Results Table 1. Metals concentration in sediments from Knighton Lake, University of Waikato, 2000 | Ni | Cu | Zn | As | Pb | minimum (ppm) | 8 | 39 | 416 | 15 | 40 | Maximum (ppm) | 13 | 79 | 1515 | 25 | 170 | Mean (ppm) | 11 | 62 | 892 | 21. | 88 | standard Deviation | 1.65 | 12.32 | 317.93 | 3.27 | 44.23 | | | | | | | The Knighton Lake results when compared against the guidelines showed that the concentration of nickel and copper are below the trigger value and therefore are at an acceptable level. The results for the arsenic and lead are just above the trigger level. The zinc level however is at a very high level, its 484.8 ppm higher than the ISQH-High value in the ANZECC, 2000. Table 2. Metals concentration in sediments from Oranga Lake, University of Waikato, 2000 | Ni | Cu | Zn | As | Pb | minimum (ppm) | 10 | 68 | 1097 | 14 | 17 | Maximum (ppm) | 17 | 134 | 1895 | 29...
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...Science study guide 1 Q. Describe the difference between an element and a compound? A compound is a substance that made two or more different kinds of elements. A element is a basic substance that cannot be broken into a simpler substance by chemical 2 Q. Give an example of an element? Hydrogen 3 Q. Give an example of a compound? H20= water 4 Q. List all of the elements in the following substances? a. CaCO3: Calcium, Carbon, Oxygen b. Na(OH2)4: Oxygen, hydrogen, 5. In the substances listed above, how many atoms are in each? a. 3 b. 3 6. What is an example of a chemical reaction? 7. What is an example of a physical reaction? 8. Is aluminum (Al) a solid, liquid, or a gas? Solid 9. Is magnesium (Mg) a metal non-metal, or metalloid? Metal 10. Describe the difference between compression, contraction, and expansion? Expansion is an increase of volume due to increases kinetic energy of particles. Contraction is a decrease of volume due to decreased kinetic energy of particles. Compression is the decrease of gas volume as a result of applied force. Michelle mixed 100mL of water at 35 C with 100mL of water at 85 C. 11. What is the final temperature of water? T1+T2 85+35 = 120 =60 C 2 2 2 12. What is the final volume? 100 +100 200mL 13. How much heat energy transferred from the hot water? Cal= m* (triangle) T (Triangle) T= Tf- Ti 100*-25 cal=-2500 60-85= -25 14. How many heat energy transferred from the hot cold water Cal= m*(triangle)...
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...research about BHP Billiton, relevant Australia export policy and the South Africa. Secondly, the group leader will select the useful information to decide export production, location and form of the expansion. Finally, all group members start to analyse and discuss some special strategies of expansion. Stage 1 | Collector(Qinghui Li) | Collect relevant information and data | 1 week | Stage 2 | Leader(Tong Lu) | Disposal useful information and allocate task for all people | 1 week | Stage 3 | All members | Start to the report | 2 weeks | The aim of assignment is making strategies to expand BHP Billiton’s South Africa market. And we choose export aluminium to South Africa. The reason is that Aluminum is a widely used non-ferrous metal with demand driven by end use consumption in transportation, packaging, construction and household items. Meanwhile, South Africa is developing country and will need lots of aluminum to construct infrastructure. We can provide information about markets and industry trends in particular countries or regions, to assist in the development of investment plans, strategies or objectives. * We can make introductions to potential international partners, buyers and other in-market contacts. * We can supply referrals to service providers who can give you specialist advice, such as lawyers, business advisors and investment promotion agencies. * We can facilitate access to international governments and other relevant overseas decision-makers...
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...Derek Debenham IS 4410 November 7, 2012 Tech article 4 A lab at MIT has taken inspiration from the humble earthworm for a new technology that could have huge applications in business and society in general. They have created a robot called “Meshworm” that looks like a writhing earthworm. The meshworm has a very simple design that is based on the centuries old principle that different metals expand at different rates when heated. A coil of nickel-titanium wire surrounds the Meshworm’s internal workings like a slinky, and the robot can apply current to create heat and deform the coil in multiple body segments. This allows the “wormbot” to move just like an earthworm. The meshworm can only travel a few millimeters per second but nothing seems to be able to slow it down. Researchers have bashed t with hammers, bent it, kicked it, and even doused it with water, all to no avail. Although it seems like a very small invention, the meshworm has caught the attention of everyone from Johns Hopkins to DARPA. DARPA is the US military’s advanced research arm, and it has expressed an interest in meshworm for reconnaissance and surveillance. The durable nickel-titanium design appeals to the military, and because it is so small it could go unnoticed while it wiggles through keyholes or lays invisible in any crack or crevasse. The Meshworm could have a huge impact on the medical industry. Medical engineers are already imagining the tenacious little robot navigating intestinal...
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...This page is a detail introduction about soybean oil press machine (http://www.oil-processing.com/PRODUCTS/Oil-Pressing-Machine/Soybean-Oil-Pressing-Machine.html) setting up steps. If you are interested in it and you plant to start a soybean oil mill plant, please read on. 1• Cut 1.75-inch metal tubing into two 24.5-inch pieces and one 6.5-inch piece. A carbide saw blade is essential to cut metal; these are available for whatever type of powered or unpowered saw you use to cut the tubing. • 2 Cut a 5.5-inch piece of flat steel bar and two 8-inch pieces of angle iron. The bar will serve as the top crossbar in your frame while the angle irons will join the frame to a wooden base. 3• Stand all three tubes on their ends, with the long tubes 5.5 inches apart. Place the short tube in between them and use an arc welder to weld the steel crossbar at their top ends, and the angle iron pieces on both sides of their bottom ends. This will make a rectangular metal frame with the short pipe in the middle of one short side. • 4 File or grind any rough edges from your frame, then paint it. The paint will dampen down any shavings. Once painted, it can be attached to a wooden base by passing screws through the holes in the angle iron piece. • 5 Make the press canister by welding a circular piece cut from your plate steel onto one end of a wide steel tube. Drill holes through the outside of the canister and file down any rough edges. • 6 Form the press piston by cutting another...
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...equal to that absorbed. The emission is proportional to the number of excited atoms, which is proportional to the total number of atoms in the flame i.e. the sample concentration When a metallic salt solution is aspirated into path of flame, following events takes place; 1) Vaporization: The solvent is vaporized leaving particles of solid salt. 2) Atomization : The salt is vaporized and converted into free neutral gaseous atoms or radicals 3) Excitation: Some of these atoms are excited by the thermal energy of the flame to higher energy levels.The various events are as follows, Sample Solution Fine Mist M+ X Solid Particles MX M+ X Ground State gaseous atoms Excited Gaseous Metal atoms Gaseous Atoms M(g)+ X(g) Gaseous Molecules MX The excited metal atoms are unstable at higher energy level, and quickly returns to lower energy state, while coming to lower energy they emit light of their own characteristic wavelength. The measurement emitted photons (light) forms the basis of flame photometry. The colour of the flame tells us which element is present (qualitative analysis) and intensity of emitted radiation is directly proportional to concentration of metallic element present in the sample. If E1 and E2 are the energy of lower and higher levels, the radiation emitted during the jump is given by the equation E2-E1 = hV ………….(1) Where h = Planks constant. And V the frequency of radiation. …………….(2) But V = C/ Lambda E2-E1 =...
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... Prepared by M. Hooper & P. Hooper. March 2005 The following materials have been authorised for use by students in this context, by Johnson Matthey. Some data is not current, and some is adapted to give a working document to allow completion of the assignment, To complete the assignment students must have access to detailed information about a company. This is often difficult to obtain, and the following information will provide exemplar material for the completion of the IVA. The information is based on the British Company – Johnson Matthey, one of the leading speciality chemicals companies in the world specialising in Catalysts, Precious Metals and Speciality chemicals. Johnson Matthey is a large multi-national company. There is a lot of information available on the various web-sites. The website reflect the divisional nature of the company. These notes will summarise the company structure, provide a guide to focus the students attention through the various divisions to the area of interest. The full company’s website is: http://www.matthey.com Links can be followed to the 'Catalysts' division website at: http://www.jmcatalysts.com then, to the 'Process Catalysts and Technologies'...
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