...ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14 ISSN 1822-6515 ECONOMICS & MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers. It is very convenient and up-to-date to use information and telecommunication technologies for communication among individuals what improves the information flow within an organization and outside. At the same time there are a lot of challenges for all involved parts – industry and society. These challenges are principally related to adoption of the technologies in the country what directly impacts the consumer behavior. In the paper customer behavior in electronic environment have been analyzed, peculiarities of behavior caused by information and telecommunication technologies were funded out. The research conducted by the author showed that information technologies create dynamic behavior what involves different from traditional market interactions and exchanges. Keywords: consumer behavior, electronic environment, adoption...
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...Consumer Behaviour Mini Case E-Commerce and Consumer Behaviour Submitted By: Aziz Ud Din Ahmed Jafri Stu ID: 1002010261 E-Commerce and Consumer Behaviour Introduction Electronic commerce involves buying and selling of products or services using electronic systems such as the Internet and other computer networks. It is also known by the names of e-commerce or e-business. The volume of buying and selling done by virtue of electronic means has increased tremendously with increasing Internet usage. Modern e-commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. The purpose of this case is to relate E-commerce with consumer behaviour and see how the elements of consumer behaviour link up with e-commerce how companies are using consumer behaviour to expand their online market. Also the paper discusses how e-commerce company’s strategies are related and dependent on consumer behaviour. Types of E-Commerce E-commerce can be divided in to three major categories: 1. B2B 2. B2C 3. C2C B2B e-commerce is business carried out over the internet between two businesses. For example businesses may sell to other businesses by means of their website. B2C e-commerce is selling of products and services over the internet to consumers. The difference between B2B and B2C is that B2B customers are other companies whereas B2C customers are individuals...
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...consumer behaviour is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook (attached) Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write three to four (3-4) pages paper in which you: 1. Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook. 2. Determine what customer group(s) is likely to purchase the product with justification for your response. 3. Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well. 4. Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale. 5. Activity Mode aims to provide quality study notes and tutorials to the students of MKT 506 WK 8 Assignment 2 Comparing Advertisements in order to ace their studies. MKT 506 WK 8 ASSIGNMENT 2 COMPARING ADVERTISEMENTS To purchase this visit here: http://www.activitymode.com/product/mkt-506-wk-8-assignment-2-comparing-advertisements/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WK 8 ASSIGNMENT 2 COMPARING ADVERTISEMENTS MKT 506 WK 8 Assignment 2 - Comparing Advertisements Understanding consumer behaviour is an...
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...Coca-Cola 11 Conclusion 12 References 13 Biblography 14 Abstract This paper will seek to define what are cognitive, affective and behavioural responses and link them to how the Coca-Cola Company has used its marketing mix to influence consumer responses in these ways. Section One Introduction Coca Cola (Coke) is one of the most successful brands in history and definitely the most well-known. The brand is identifiable in even the most remote parts of the planet and according to its website has a brand value of approximately $81.6 million (coca-cola company.com). Thought little has been done to alter the taste of the original coca cola formula, the 128 year old soft drink giant continues to evolve as the needs of the market change via innovation and keeping on top of trends. This is accomplished through continuous analyse of the needs of the customers within an ever changing market in order to meets and exceeds the consumer’s expectation. (Interbrand.com). Undoubtedly, the company’s reach is wide and within recent years Coca Cola has managed to develop a vast portfolio of products ranging from water to juices to diet drinks thereby widening its market share by aiming to satisfy all the refreshment needs of its potential customers. Coca Cola is no doubt a world-wide phenomenon! It has managing to create unprecedented brand loyalty thus ensuring its longevity. In this paper, the sound and resilient relationship which the coca cola brand has with consumers...
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...strategic behaviour Industrial and Organizational Psychology Bachelor Thesis Student: Ludwig Fritzsch 0095605 Docents: Prof. Dr. Karin Sanders Drs. Ivy Goedegebure University of Twente Enschede, 30th of July 2009 Preface Within my bachelor education in industrial and organizational psychology at the University of Twente, I conducted this research and immersed myself into relevant scientific literature to build a theoretic basis for my topic, the impact of organizational strategy and climate on strategic employee behaviours. This paper presents the final assignment of the bachelor degree in psychology and is solely written by the author. The introduction part consists mainly of a screening and elaboration on prior scholar’s work. Data from five companies were gathered collectively with other students. At this place my thanks go especially to the employees of the company Nedap N.V. for participating in my research. Nedap inspired my a lot. Furthermore my thanks go to my fellow students for their efforts to find companies to participate. Abstract This paper investigates which configurations of organizational climate and organisational strategy lead to strategic employee behaviour which is crucial for organizations to reach their goals. Based on literature research and empirical research in five companies in the technical sector in the area around Enschede (n = 160), this paper attempts to find out if strategic employee behaviour is related...
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...Project Paper The Role of Cultural Values in Business Ethics: the case of ICT companies Muhammad Fikri Bin Ahmad (1022133) (Email:fikriahmad91@gmail.com) Mohamad Amali Bin Maulan (1013901) (Email: aku_amali@yahoo.com) Muhammad Muslim Bin Samsudin(1012545) (Email: aim_messi@yahoo.com) Tengku Muhammad Ihsan bin Tengku Hishamuddin (1027923) (Email: ihsan_libra@hotmail.com) MGT 3020 Business Ethics Section 1 IIUM Gombak 15th June 2011 The Role of Cultural Values in Business Ethics: the case of ICT companies Tengku Muhammad Ihsan Bin Tengku Hishamuddin, Mohamad Amali bin Maulan, Muhammad Muslim Bin Samsudin, Muhammad Fikri Bin Ahmad Kuliyyah of Economics And Management Sciences, International Islamic University Malaysia, Gombak, Malaysia. ABSTRACT Purpose-This paper aims to obtain views in ICT company regarding the role of cultural values in company performance in terms of customer satisfaction, skills in solving problems and capability in adopting new technologies and its influence to people behavior in terms of innovativeness and motivation. This paper also contributes to the discussion of cultural values in business ethics. Methodology-Data are collected through one on one interviewing process with 15 managers. Findings-The two main findings are firstly identified the moderating effects association between cultures in Malaysia with ICT company performance in terms of profit, customer satisfaction and capability in solving problems and adopting...
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...PBI Research Institute, Suvorovsky pr., 2b, lit. A, Office 310, 191036 St. Petersburg, Russia Received 11 August 2009; received in revised form 11 November 2009; accepted 17 November 2009 Abstract The paper works towards establishing value for trust in project business, particularly the financial value of trust to project business. Concepts of trust are revisited. Rational explanations of trust are shown wanting, calculations of trust and danger being misrepresentations of how the willingness to trust is formed. The paper argues for the need to establish the interpretative and socially constructed nature of trust, primarily based upon prior experiential and psycho-motive learning in relation to current situational factors. Trust and its relationship to forming expectations and generating confidence are considered. Empirical findings are mobilised to show how trust contributed to value in a financial sense. Value is not an absolute in this context for value is empirically and theoretically shown to relate directly to expectations. Value is defined as an asset and is thus part of social capital for projects and in embedded in firms. Ó 2009 Elsevier Ltd and IPMA. All rights reserved. Keywords: Confidence; Judgment; Learning; Project business; Trust; Value 1. Introduction This paper addresses the question of the value of trust in project businesses, particularly the value...
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...BBS-5-RME Research Methods for Business and Management Referred/Deferred Coursework Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). Internet and social media is proved to be the most effective platform for consumers and businesses to socialize or communicate. Organizations can access a wide array of consumers throughout the globe, as social media is a platform to publicize the personal evaluation of consumers. The article is focusing on 236 social media users to examine different measures reflecting positive influence of networking websites on the consumers’ perception about advertising through this platform (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). It is found in the paper that the social media marketing provides the evidence of virtual presence of online consumers for organization reflecting the positive outlook on sales and reputation. The aim of this research is to empirically investigate, determine the communication with social media marketing, and have a positive outlook regarding advertising on social...
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...To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, ...
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...Nevada, Las Vegas. He holds a PhD from Cornell University in the School of Hotel Administration, an MS from the University of Massachusetts and a BS from the University of Vermont. Stowe also teaches strategic pricing and customer relationship management for Cornell University’s Professional Development Program. Stowe is ` a visiting professor at Ecole Hoteliere de Lausanne for autumn 2003. way of thinking about the history of pricing strategies — from one price for all to the current practice of revenue management and finally to the future of pricing — value pricing. Fourthly, the paper presents a way of thinking about value. Specifically, it shows that value is more than just the financial elements of the service. Finally, ways of changing the value perception in order to earn higher revenues are presented. This last section presents actual research showing that changes in the way prices are framed can increase revenue and loyalty. WHY LOYALTY IS IMPORTANT Noone et al. (2003) articulated in this journal why customer loyalty is important. Citing Reinartz and Kumar (2002), they state ‘it is a widely held belief that loyal customers are an organisation’s most profitable customers, that they cost less to serve, are usually willing to pay more than other customers and often generate new business via word-of-mouth recommendations. These benefits...
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...purpose of this paper is to explore a number of marketing issues, such as consumer buyer behaviour and distribution channels, in relation to buying halal meat (HM) from local shops versus supermarkets in the UK. Design/methodology/approach – A consumer survey (300 participants) and observation of three local halal shops and a Morrisons supermarket were successfully undertaken in London, Brighton and Edinburgh. Findings – The majority of UK Muslims do not trust big supermarkets when buying HM. They will only trust a Muslim selling halal products in their local shops. Most respondents did not know that supermarkets in their local area sold HM. Research limitations/implications – In order to increase the sales of HM ranges, supermarkets need to improve their marketing efforts, for example by advertising in Islamic newspapers, mosques and other relevant sources. Supermarkets need to stock other complementary halal products to get a mass response from this market segment, as well as enhancing/improving their services, for example, there should be sales people who are able to advise customers on particular halal products. Originality/value – The study reveals that the majority of UK Muslims are at odds with most UK shoppers and increasingly prefer to shop at small shops, rather than big supermarkets. The paper helps to emphasise the major issues that frame the current state of marketing HM in the UK; contributes to a better understanding of such an important customer sector; and raises...
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...World Journal of Entrepreneurship, Management and Sustainable Development Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux Article information: Downloaded by UNIVERSITI TEKNOLOGI MALAYSIA At 10:18 08 October 2014 (PT) To cite this document: Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux, (2012),"Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 8 Iss 1 pp. 36 - 59 Permanent link to this document: http://dx.doi.org/10.1108/20425961211221615 Downloaded on: 08 October 2014, At: 10:18 (PT) References: this document contains references to 124 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 4276 times since 2012* Users who downloaded this article also downloaded: Elham Rahbar, Nabsiah Abdul Wahid, (2011),"Investigation of green marketing tools' effect on consumers' purchase behavior", Business Strategy Series, Vol. 12 Iss 2 pp. 73-83 Kaman Lee, (2008),"Opportunities for green marketing: young consumers", Marketing Intelligence & Planning, Vol. 26 Iss 6 pp. 573-586 Charles Dennis, Lisa Harris, Ken Peattie, Andrew Crane, (2005),"Green marketing: legend, myth, farce or prophesy?", Qualitative Market Research: An International Journal...
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...Written Exam: 70 Internal Assessment: 30 Time: 3 Hours Project Economics and Management Paper Code: 3.1 Unit-1 Concepts of projects; project identification; formulation, analysis, risk, planning, design, report and appraisal; location of an enterprise; factory design and layout. Unit-II Understanding financial analysis; ratio analysis; fund flow analysis; breakeven analysis; social cost-benefit analysis; budgeting and planning process. Unit-III Sources of development finance; institutional finance to entrepreneurs; working capital management; incentives and subsidies; policies governing entrepreneurship; role of a consultancy organization. Unit-IV A review of project performance; post evaluation approach; community participation in projects; SWOT analysis; managing risk and exposure. Suggested Readings: 1. 2. 3. 4. Note: 1. 2. Four case studies will be discussed in a paper by the concerned teacher in the class. Instructions for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise eight questions (two questions from each unit). The candidates will be required to attempt four questions (selecting one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All five questions will carry equal marks. Chandra, P., Project Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi. Hedemey, J.W., Control and Management of Capital Projects, John Wiley, New York. Wysocki, R.K., R. Bick...
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...invariants (e.g., never applies brakes and throttle together) – Match to expected output values – Lack of “surprises” such as system crashes or unspecified behaviours General idea is attempting to find “bugs” by executing a program. Testing terminology Workload: • “Inputs applied to software under test” • Each test is performed with a specific workload Behaviour: • “Observed outputs of software under test” • Sometimes special outputs are added to improve observability of software (e.g., “test points” added to see internal states) Oracle: • “A model that perfectly predicts correct behaviour” • Matching behaviour with oracle output tells if test passed or failed • Oracles come in many forms: – Human observer – Different version of same program – Hand-created script of predicted values based on workload – List of invariants that should hold true over behaviour What is a bug? A “bug” can be one or more of the following: • Failure to provide required behaviour • Providing an incorrect behaviour • Providing an undocumented behaviour or behaviour that is not required • Failure to conform to a design constraint (e.g., timing, safety invariant) • Omission or defect in requirements/specification • Instance in which software performs as designed, but it’s the “wrong” outcome • Any “reasonable” complaint from a customer • … other variations on this theme … The goal of most testing is to attempt to find bugs in this expanded Sense. Types of testing Smoke testing ...
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...An Analysis on How to Handle Dysfunctional Customers And how they affect on Food Servers in selected Restaurants at Eastwood City ------------------------------------------------- A Method of Research and Thesis Paper Presented to the Faculty of the Hotel and Restaurant Management Arellano University - Pasig ------------------------------------------------- In Partial Fulfilment of the Requirement for the Degree in Bachelor of Science in Hotel and Restaurant Management Presented By: Calinao, Loreinn G. Tierra, Alyssa Marie G. Encio, Mary Bless Estrada, Erik E. Romero, Jerry Arellano University – Pasig Pag-Asa St. Brgy. Caniogan Pasig City Approval Sheet In partial fulfillment of the requirements for the degree of Bachelor of Science in Hotel and Restaurant Management this Method of Research entitled “AN ANALYSIS ON HOW TO HANDLE DYSFUNCTIONAL CUSTOMERS AND HOW THEY AFFECT FOOD SERVERS IN SELECTED RESTAURANTS IN EASTWOOD CITY” was prepared and submitted to the College of Hotel and Restaurant Management. PROF. LOUIE REYES Adviser Approved by the members of panel on October 2014. With a grade of ____ ________________________________________ Chairman _______________ _______________ _______________ Member Member Member Accepted in partial fulfillment of Bachelor of Science in Hospitality and Restaurant Management PROF. KATHERINE GUEVARRA ...
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