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Customer Knowledge and the Internet

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Unit 8 Customer Knowledge and the Internet Eliza Dunkle
BUS 4024 Foundations of Consumer Behavior
3/7/2015
Ken Bobowski
Capella University

LaQuinta Inn & Suites is an owner, operator, and franchisor of hotels throughout the United States, Canada, and Mexico. Headquartered in Dallas, Texas, they have over 800 hotels in the United States, Mexico, and Canada. They both own hotels and operate as franchised hotels. They have over 84,000 guest rooms. They offer exercise facilities, pools and hot tubs at each of their locations. They also offer a business center at all locations, and meeting space at most locations. The hotels are pet friendly, and non-smoking. Most locations also offer guest laundry. The LaQuinta website is laid out in a manner that is extremely user friendly. Immediately when you call up the website, you notice their branding, with their logo at the top of the page, joined by their motto, “wake up on the bright side”. (www.lq.com) Once you see that, the next thing that is immediately noticed, on the center of the page, is a slide show advertising the benefits that LaQuinta offers, including the ease of online booking, Room Ready for you alerts, comfortable pillow top mattresses, free breakfast, and guaranteed best rates. This instantly lets the customer know about the product that they are offering, and what makes their product better than the competition. This slideshow is also used to advertise any specials that they may have going on. Directly under the slideshow, there is a link for information about the LaQuinta rewards program. The rewards program is clearly laid out, with an explanation of the benefits of belonging, which are many. For each night you stay, you earn points which go into your bonus point account. The points continue to accumulate, and once a guest earns a certain number of

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