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Customer Service Ars

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Final Paper

MADS 6662

Automated Telephone Support: A Downfall in Customer Satisfaction

Fairleigh Dickinson University

Presented to

Leo P. McGuire, MBA

Presented by

(Paper Group 1)

Chase Diprossimo Dunaway

Nancy Mayer

Carolina McCann

Amy Yan

Javier Torres

September 1st 2012

TABLE OF CONTENTS

|INTRODUCTION…………………………………………………………………………………………………………… |iii |
|BACKGROUND…………………………………………………………………………………………………………….. |iii |
|CURRENT THINKING/ISSUES………………………………………………………………………………………… |v |
|ANALYSIS/IMPLEMENTATION/APPLICABILITY……………………………………………………………… |Vii |
| |Approaches that Affect Customer Service………………………………………………………….. |8 |
| |Business Practices that would Assist Customer Satisfaction……………………………….. |8 |
| |Areas to Keep in Mind………………………………………………………………………………………… |9 |
|CONCLUSION………………………………………………………………………………………………………………. |N/A |
|REFERENCES..……………………………………………………………………………………………………………… |N/A |

Introduction In recent years, technology advancement and the desire to reduce costs has driven some companies to adopt and implement automated telephone support

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