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Customer Service at the Square

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Submitted By sandeepk13
Words 4146
Pages 17
OMIS 5210K
BUSINESS PROCESS IMPROVEMENT PROJECT
STUDY OF CUSTOMER EXPERIENCE AT THE SQUARE RESTAURANT, NOVOTEL HOTEL

PROJECT TEAM MEMBERS: AJAY PAL SINGH (213678594, ajays14@schulich.yorku.ca) ANUSH MENDONCA (213665831) ANINDER DHAKA (213917166) NIKET RANJAN (213862297) SANDEEP KANTAMNENI (213845664)

EXECUTIVE SUMMARY

Our project focuses on analyzing the Customer Service process and providing recommendations that can enhance the customer experience at The Square restaurant in the Novotel Hotel Hyderabad. This involved identifying the parameters which drive customer service, identifying and measuring the bottleneck activities and proposing areas of improvement leading to customer delight. The Square restaurant was observed from the point of view of enhancing the customer experience by taking a holistic approach and covering all the aspects from the moment the customer enters the restaurant to the time he leaves it. The customer experience was evaluated on the basis of reliability of service, responsiveness of staff, the food quality, the quality of ambience, time-taken for various activities; the feedback system and the extent of providing personalized experience taking into account the customer preferences. The approach has been to enhance the dining experience and provide timely service to the customer. During the analysis we have identified certain improvement points that the management can focus upon. Currently we observed high levels of inconsistent service and generic nature of customer service provided at the restaurant. Specifically the main problems are poor customer management at arrival, excess time to take order and serve food, poor feedback management, understanding cultural differences and handling of intermediate requests such as water refilling, table

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