Week 5 Team B Final Project

Week 5 Team B Executive Summary

In the beginning of the Baderman Island Resort project the team was getting accustom to each other and learning each other’s ability. The Baderman island resort is a place that the organization wanted to look as if it was paradise to appeal to its potential occupants. The message that they are trying to portray is that it is like paradise so the team’s mission is to make images on the poster look like paradise and that is what we will accomplish for the organization. By researching other organizations that are similar and in the same field gives the team more insight on how to achieve effective promotion and design.
The images are what appeal most to people so we wanted to stick to the images and picking the right image is key in effective design, then the fonts are next on the list of importance and choosing the right font size, color, type and how much fonts to use is all carefully thought out as too much fonts and the wrong type of fonts can ruin the poster so the team decided to use just enough fonts to relay the message of the organization. The images that Baderman has for their website were great images and the team decided to use images from the site to give the design a feel of the resort and to familiarize the design by using the images was a technique used by similar resorts and seem to have had success so that is what the team’s main goal is.
Once we were given our assignment our team was to come up with a poster and mobile ad design for The Baderman Island, which has been doing very well but wanted to hit different demographics and bring a “new crowd.” The first steps we took, as a team was talk about the ineffective and effective way of designing our project and how we could attract more guests. We took our ideas and made different designs to share among our team and decide which would