...1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch, South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town, South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity analyses. The findings of the self-organizing neural network indicate three clusters, which are visually confirmed by developing a comparative model based on the test data set. The research also demonstrated that Cape Metropolitan Tourism could deploy the neural network models and track the changing behavior of tourists within and between segments. Marketing implications for the Cape are also highlighted. Keywords: segmentation, SOM neural network, input–output analysis, sensitivity analysis, deployment. Ó 2005 Elsevier Ltd. All rights reserved. ´ ´ Resume: Segmentation du marche: une application du reseau neuronal. Le but de la ´ ´ recherche est de considerer un reseau neuronal auto-organisateur pour segmenter le marche ´ ´ ´ touristique international a Cape Town, en Afrique du Sud. On utilise un reseau neuronal de ` ´ retropropogation pour completer la segmentation en generant des connaissances comple´ ´ ´ ´ ´ mentaires basees sur une relation input–output et des analyses de sensibilite. Les resultats ´ ´ ´ du reseau neuronal auto-organisateur...
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...White of UCT) and the municipality drew on the services of a French planner E.E. Beaudouin, who was given leave from the army by the French government who considered it an honour for France to have him working in Cape Town. He brought French influence including a love of sweeping vistas and wide boulevards. Dredging and land-filling began in 1937 and progressed steadily until the largest dry dock in the southern hemisphere was opened with much fanfare in 1945. The development of the foreshore in the 1950s and 60s was plagued by disagreement about priorities. Among these were the need to ensure good traffic flow, the desire for broad boulevards and an open vista for the 'Gateway to Africa'. The resulting compromise were wide roads that cut the foreshore up into windy stretches and asphalt and concrete car parks that were inaccessible to pedestrians. Gaps between skyscrapers created wind tunnels that could blow buses over. The result was a virtually lifeless city centre in the evenings, with the exception of a few bars and restaurants popular with visiting sailors, and prostitutes standing on street corners. With the success of the Waterfront the development of the foreshore began to gather fresh impetus. Very large hotels were built in the late 1990s, and the impressive Cape Town International Convention Centre opened in late 2003. The city planted trees and improved the windswept 'Herrengracht' boulevard. Modern office blocks filled in the formally desolate gaps. At last the foreshore...
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...information about management and HR qualities. Interactive Intelligence organized last April three PureCloud® launches in Durban, Cape Town and Johannesburg. The unique PureCloud EngageSM architecture, along with its advanced functionality, fast deployment and simple month to month subscription terms offers contact centers accelerated business impact, more consistent outcomes, and the most innovative customer and agent experience. With around 300 attendees in total and official press announcements in South Africa, Nigeria, Kenya, Uganda, Zimbabwe and Botswana, Interactive Intelligence established a real momentum in the African customer engagement business. Interactive Intelligence organized last April three PureCloud® launches in Durban, Cape Town and Johannesburg. The unique PureCloud EngageSM architecture, along with its advanced functionality, fast deployment and simple month to month subscription terms offers contact centers accelerated business impact, more consistent outcomes, and the most innovative customer and agent experience. With around 300 attendees in total and official press announcements in South Africa, Nigeria, Kenya, Uganda, Zimbabwe and Botswana, Interactive Intelligence established a real momentum in the African customer engagement business. Interactive Intelligence organized last April three PureCloud® launches in Durban, Cape Town and Johannesburg. The unique PureCloud EngageSM architecture, along with its advanced functionality, fast deployment and simple...
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...Stretching for 294km around the Southern coast of Africa (City of Cape Town), Cape Town is a very special place. The Mother City is one of the most biologically diverse areas in the world and is home to the Cape Floristic Region, a protected World Heritage Site (SANParks). Cape Town has a Mediterranean climate. Table Mountain and the cold Benguella Current of the South Atlantic Ocean, among others, have an impact on local climate (Encyclopaedia Britannica). The different ecosystems rely on warm and cold temperatures, winds, rainfall, and even fire to flourish. Due to historical issues such as Apartheid, the almost 4 million residents of Cape Town (City of Cape Town) are often times racially divided in terms of physical housing locations. Some areas are much more impoverished than others, causing the effects of climate change to be felt more intensely and mitigation efforts to be more difficult (Ziervogel, Shale and Du). Climate change is largely attributed to global warming. In a nutshell, this involves greenhouse gases like carbon dioxide to collect and form a layer in the atmosphere. The sun’s heat is then trapped in the atmosphere, causing a rise in the planet’s average temperature (NRDC). This collection of meteorological phenomena poses threats to the planet and the people living in it. Three different effects of climate change in Cape Town will be discussed, explaining the factors leading up to these, how the local people are affected, as well as mitigation efforts...
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...how three settlements, Cape Town; Grabouw and Stanford compare with each other. Cape Town; Grabouw and Stanford are located within the Western Cape Province of South Africa. Cape Town is a very built up area and is a major Metropolitan. Cape Town is also a break of bulk settlement and can be seen as a specialized city that is multi-functional because it serves many functions. Grabouw and Stanford are not as built up as Cape Town. They have fewer high order good and services. This places them both lower on the hierarchy of urban settlements. They can be seen as minor country towns that supply goods and services to the surrounding rural population, so they are also seen as central places. Due to Cape Town being so well built up compared to Grabouw and Stanford, It has a lot more land-use-zones that can be clearly identified. Cape Town has a large CBD with many tall, high rise buildings; situated on a grid iron street pattern; accessible but contains a lot of traffic during peak hour. Cape Towns upper residential zone has large 2-3 story houses that are situated on a planned irregular street pattern that is fairly close to the CBD, such as Higgovale. Cape town’s transition zone is situated around the oldest parts of the city, like Bo-Kaap and Buitengracht Street because of the old style small housing. Cape Town also has a light industry situated fairly close to the CBD at Paarden Island. Printing, plumbing and textile industry takes place there. Cape Town also has a decentralized...
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...Violence has been a part of ice hockey since at least the early 1900s. According to the book Hockey: A People's History, in 1904 alone, four players were killed during hockey games from the frequent brawls and violent stick work. Fighting in ice hockey is an established tradition of the sport in North America, with a long history involving many levels of amateur and professional play and including some notable individual fights. While officials tolerate fighting during hockey games, they impose a variety of penalties on players who engage in fights. Unique to North American professional team sports, the National Hockey League (NHL) and most minor professional leagues in North America do not eject players outright for fighting but major European and collegiate hockey leagues do. The debate over allowing fighting in ice hockey games is ongoing. Despite its potentially negative consequences, such as heavier enforcers knocking each other out, some administrators are not considering eliminating fighting from the game, as some players consider it essential. Additionally, the majority of fans oppose eliminating fights from professional hockey games. Examples In an NHL preseason game between the Boston Bruins and St. Louis Blues on September 21, 1969 Bruins defenseman Ted Green and Blues left wing Wayne Maki, attacking Green, engaged in a bloody stick-swinging fight that resulted in Green sustaining a skull fracture and brain damage, forcing him to miss the entire season of 1969–70...
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...The State of the Rainbow Nation by Jeff Cangialosi (2012) Following the rest of the crowd, I stood quickly as the South African national anthem began to play. I was about to watch my first rugby game at the University of the Western Cape and sitting beside me was my newest South African friend Francis. As I strained to hear the national anthem, I realized that the majority of the song was not in English but a mixture of other languages that I could not decipher. Sitting back down, I turned to Francis and asked him what languages I had just heard in the national anthem. He responded, “There are five different languages in the song brother…Xhosa, Zulu, Sesotho, Afrikaans, and English…it’s supposed to create unity, but brother, the people here, they are not unified. No one knows the words.” Language is one of the most obvious indicators of the vast diversity of South Africa. The national anthem may be composed of five different languages, but in total, the country has eleven official languages. In Cape Town, Afrikaans, English, and Xhosa are the most widely spoken languages, but as you travel across the country, you encounter many different indigenous languages. In addition to language, another marker of South Africa’s diversity is color. Infamous for its past of apartheid, South Africa is the land of people who are black, white, coloured, and Asian. Making up almost 80% of the population demographic, black South Africans are the largest racial group, but in my view...
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...Aldridge Motlhabane Profile First Year Student currently studying Marketing at Cape Peninsula University of Technology. I am very keen to & prepared to work in a variety of roles as required. No matter how small it is. Education 2014 – Present; Cape Peninsula University of Technology studying; Marketing 2013- Studied Matric at Abbots College, Claremont, Cape Town 2008-2012- Studied IGCSE at Maru-A-Pula High School (Botswana, Gaborone) Highers; Information and Technology (A), English (A), Maths (B), Biology (C), Physics (C) 8 Standard Grades including Maths, English, Business & Physics RELEVANT SKILLS Communication: - Found different ways of explaining things to help Year 9 students with their homework. -Easy to meet other individuals and communicate well with them. -Kind outgoing personality which individuals can get to know very easily. - Presented project work both individually and as part of a team during my studies during IGCSE and Matric. This involved preparing PowerPoint slides, delivering a presentation to a varied audience and producing a written report. Teamwork: - Play football, Rugby, helping and supporting the team to do their best by encouraging others even when we are not playing well. Regularly attended training sessions to help coach the junior teams. - Worked with a production crew to produce a promotional video and help market their brand for them to be recognised by their target groups which also involved a lot...
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...Opgave A Jo Cannon, ”Insignificant Gestures”, a short story, 2007 The narrator is a doctor and after he came back from Africa he retrained as a psychiatrist and in a few years he will be a consultant. When he was twenty-eight years old he traveled to Africa where he was a district health officer. He likes to draw so he not always has to think about his job as a doctor which can be very unpleasant at some times. He says: “As I sketched my intricate pictures my mind moved like a firefly in loops and ellipses away from the day's work”. (p.8; l.17) He does not like the use of servants but a hospital matron takes him aside and explains: “You have lots of money, doctor. You are a single man. Celia’s brothers and sisters and mother depend on her”. (p.8; l.31) and then he decides to make her his servant so she can make some money even though he earlier said: “Servants were a symbol of inequality and exploitation, and I didn’t need one…” (p.8; l.28) which shows that he is a thoughtful man and that he cares of other peoples. When he was in Africa he met a girl named Celia who was about sixteen-eighteen years old. He was forming a very special bond with Celia throughout the story. Celia was very fascinated by his drawings. She was watching with full concentration when he decided to give her a pen and some paper so she could draw with him. He was very astonished by Celia’s drawings. “And so it went on, month after month, with no words exchanged between us, no judgment or calculations”...
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...Two bedroom house Date Listed 17/09/2011 Last Edited 17/09/2011 Price R 4,000 Location Cape Town / Western Cape Northern Suburbs For Rent By Owner Available 01/10/2011 Bedrooms (#) 2 bedrooms Dwelling Type House Bathrooms (#) 1 bathroom ------------------------------------------------- Two bedroom house main b/room built in cupboards,open plan kitchen,close to public transport,safe parking,elect.&water incl.Ruyterwacht Goodwood. Cont.0786840274 LARGE 3 BED HOUSE TO RENT IN PAROW WEST AVAILABLE 1ST OCTOBER Date Listed 19/09/2011 Price R 4,900 Address Sarel Cilliers St, Cape Town 7500, South Africa For Rent By Agency Available 01/10/2011 Bedrooms (#) 3 bedrooms Dwelling Type House Bathrooms (#) 1 bathroom Parking Covered Large 3 Bed House to rent in Parow West.ONLY the Main Bedroom has built in cuboards.Wooden Floors In Bedrooms and lounge. Large Kitchen with free standing oven,extractor.Lots and Lots of Built in cuboards. Open Plan Kitchen Dining room area. Large Lounge. 1 Bathroom with shower and bath and a seperate toilet. Linen cuboard Swimming Pool & Front and back Garden Water excluded Electricity Prepaid Please note credit checks are done so please don`t apply if you are blacklisted. RENT IS R4900 DEPOSIT IS R4900 AND ADMIN FEE IS For 1 person is R500 - applying for admin For 2 people it's R700- applying for admin ------------------------------------------------- PLEASE NOTE YOU ARE NOT ALONE ON THE PROPERTY...
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...VILJOEN ET AL. 593 Fetal Alcohol Syndrome Epidemiology in a South African Community: A Second Study of a Very High Prevalence Area* DENIS L. VILJOEN, M.D., J. PHILLIP GOSSAGE, PH.D.,† LESLEY BROOKE, B.S. (HONS.),† COLLEEN M. ADNAMS, M.D., F.C.P.,† KENNETH L. JONES, M.D.,† LUTHER K. ROBINSON, M.D.,† H. EUGENE HOYME, M.D.,† CUDORE SNELL, D.S.W.,† NATHANIEL C.O. KHAOLE, M.D.,† PIYADASA KODITUWAKKU, PH.D.,† KWADWO OHENE ASANTE, M.D.,† RICHARD FINDLAY, M.D.,† BARBARA QUINTON, M.D.,† ANNA-SUSAN MARAIS, R.N.,† WENDY O. KALBERG, M.A., CED,† AND PHILIP A. MAY, PH.D.† Department of Human Genetics, Faculty of Health Sciences, University of Witwatersrand, National Health Laboratory Services, South Africa, and the Foundation for Alcohol Related Research ABSTRACT. Objective: The aim of the study was to determine the prevalence and characteristics of fetal alcohol syndrome (FAS) in a second primary school cohort in a community in South Africa. Method: Active case ascertainment, two-tier screening, and Institute of Medicine assessment methodology were employed among 857 first grade pupils, most born in 1993. Characteristics of children with FAS were contrasted with characteristics of a randomly selected control group from the same classrooms. Physical growth and development, dysmorphology and psychological characteristics of the children and measures of maternal alcohol use and smoking were analyzed. Results: The rate of FAS found in this study is the highest yet reported in any overall...
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...Jo Cannon: Insignificant gestures Is it a possibility that you can care about someone, without even actually knowing them? The narrator, who is also the main character, is described as I through the whole short story. The short story begins with a flashback and we get to know that the narrator has been in Africa as a doctor, and that he has had a traumatic experience. He says that: “I barely recognise the man I was then,” which tells us that he has developed since he was in Africa. In Africa the narrator had to work under miserable circumstances, which is a lot different from the western world. As a reader you get the sense that the narrator is an honest man, who reacts to the principals of what’s right and wrong. When the boyfriend is convicted falsely the narrator seems to have a bad conscience. The first time the narrator talks about his horrifying memories is with the unfamiliar African nurse, which tells us that he is an emotionally reserved person. He hasn’t been able to talk about his feelings. The narrator tells the story in past tense. In general the author uses a lot of describing adjectives and adverbs such as “small shock” and “sinister rustle”. The huge amount of adjectives makes the short story come alive. In the beginning of the text, we hear about something terrible that has occurred to Celia, and the narrator seems affected by it. The text says: “Her face has been with me every day for ten years”, which expresses that the narrator still thinks about...
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...Cape Verde | “Most Improved Country” | | Introduction Cape Verde is a small country that spans ten islands and is 570 kilometers off the coast of Western Africa. There is very little rainfall per year and the land on most of the islands are of volcanic origin. On several of the islands the land is fairly flat, sandy and dry, whereas the rest of the islands are covered in rocky land. It, therefore, lacks in natural resources and has experienced severe droughts. Agriculture is made difficult by lack of rain and is restricted to only four islands for most of the year. It is ironic that the country is called “Verde” meaning “Green,” even though most of the land is not green. Due to the scarcity of agriculture, most of the nation's GDP comes from the service industry; more specifically tourism, light manufacturing industries, and fisheries. Cape Verde's economy has been steadily growing since the late 1990s, and it is now officially considered a country of average development. Through an economic analysis of Cape Verde, we will see the connections between its economy, society, and government. The analysis will recognize not only the flaws and struggles of the country, but will pose possible solutions to its problems. Government: Past and Present Learning about a country’s government is essential to figuring out their economic details. Uninhabited on their discovery in 1456, the Cape Verde islands became part of the Portuguese empire in 1495. Portuguese people began establishing...
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...ECOLOGICAL CONDITION OF SOUTH AFRICA Population and GDP South Africa is a middle-income, emerging market with an abundant supply of natural resources; well-developed financial, legal, communications, energy, and transport sectors; a stock exchange that is the 18th largest in the world; and modern infrastructure supporting a relatively efficient distribution of goods to major urban centers throughout the region. At the end of 2007, South Africa began to experience an electricity crisis. State power supplier Eskom encountered problems with aged plants, necessitating "load-shedding" cuts to residents and businesses in the major cities. Growth was robust from 2004 to 2007 as South Africa reaped the benefits of macroeconomic stability and a global commodities boom, but began to slow in the second half of 2007 due to the electricity crisis and the subsequent global financial crisis' impact on commodity prices and demand. GDP fell nearly 2% in 2009. Unemployment remains high and outdated infrastructure has constrained growth. Daunting economic problems remain from the apartheid era - especially poverty, lack of economic empowerment among the disadvantaged groups, and a shortage of public transportation. South Africa's former economic policy was fiscally conservative, focusing on controlling inflation, and attaining a budget surplus. The current government largely follows the same prudent policies, but must contend with the impact of the global crisis and is facing growing...
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...base of the African mainland, is Cape Town. It is the second-most populated city in South Africa and the commonplace capital of the Western Cape. It lies at scope 33.55s, almost the same as Sydney, with a longitude of 18.25e. Its energetic, sleek, staggering, agreeable nature makes it the Mother City. Not at all like whatever possible goal in Africa, and being differentiated from whatever, is left of the mainland by a ring of mountains. It remains as a sparkling, city compared with one of the world's most stunning regular painted scenes. You'll become hopelessly enamored with the city's khaki-hued shores, moving vineyards, sizzling cooking, flourishing nightlife, and, obviously, the terrific Table Mountain. Cape Town is by a wide margin the most cosmopolitan city in South Africa. It has a mess of societies that helps the city's varied music, nourishment, and celebration scenes. Anyway to better like it as it is presently, it is imperative to comprehend what the city has encountered. Many years of racial and monetary mistreatment conjured by politically-sanctioned racial segregation, has left a rotting wound. Despite the fact that numerous voyagers, I being one, just encounter Cape Town's beautiful sunny shores and lively restaurant scene, the individuals who visit Nelson Mandela's penitentiary cell on Robben Island or scrutinize the displays in the District Six Museum will see that there's a serious hint to this overall energetic cit, of the Cape Town...
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