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Cyp 3.5 1.4 Business Communication

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1.4 Explain the importance of using correct grammar, sentence structure, punctuation, spelling and conventions in business communications
It is important to use correct grammar, sentence structure, punctuation, spelling and conventions as this helps to convey a professional image. Not following these standards could lead to criticism from fellow colleagues, clients and customers. You need to make sure you supply a professional image when communicating with letters, emails, memos, presentations etc. In a workplace, mostly formal language is used. This is important as it makes text easy to decipher to both the clients and this helps to display a professional image to both clients and management. Using formal language and grammar is essential …show more content…
With planning communication media, one of the most important factors is the audience. You need to have an audience in mind when carrying out any media; factors like age, area and even gender can all influence they type of information that will be used. Having a targeted agenda is important. For different business the agenda will be different, for example a pharmacy may create a leaflet to target the elderly for their hearing whereas G Purchase do repairs for social housing, therefore, our aim will be to target individuals who live in social housing as this will appeal to them. One example of this is using Newsletters that are externally posted through our clients doors. When structuring these, we will have to take into consideration the location, age range and the message we are trying to convey. It is important to plan this and make sure we are delivering a newsletter with a purpose and releasing it at the right time. Once you have the audience in mind, you can choose what type of communication you wish to use this being either social media, letters, newsletters etc. When structuring, it is important that you have an introduction that introduces to the reader what the newsletter/email is about. You will then need to make sure that important

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