Dr. Kurt Strange is a family practice physician out of Cleveland and he has very strong opinions against DTCA and he says that “DTCA provides biased educational material and emotional appeals that promote drugs over healthy alternatives”. This also causes people to get specific prescribed drugs that were advertised as opposed to drugs that may be better suited for them. Because of their lack of knowledge, they want the one that is embellished on T.V. and is over inflated. These drugs are advertised to the most broad audience possible, while most advertising typically focuses on a specific market and utilizes better ways to deliver their product. For example, the commercials do not express the efficiency of the drug well and merely say the …show more content…
It gives a lot of alternatives and exact things that need to be changed. The article also uses many citations that lead to more articles that are talking about the same solution in more depth. However, since he is a physician, he does have a bias against DTCAs since they promote things he doesn’t believe in personally as a practitioner. However, the source provides a specific standpoint against the pro side and has factual evidence to back it up, making it a reliable source.
Tammaru, T.-M., et al. “Advertising of Medicinal Products to the General Public, Opinions and Attitudes of Customers and Pharmacists.” European Journal of Pharmaceutical Sciences, vol. 32, no. 1, 2007, Elsevier, doi: 10.1016/j.ejps.2007.05.066. Accessed 8 Feb. 2018.
Questionnaires were sent out to 100 randomly assigned pharmacists with only 76 responses and a poll was posted and mailed out to the public for a total of 148 submitted questionnaires. Both parties were relatively neutral, but leaning more toward for DTCA. The researchers found that 66% of pharmacists and 75% of people believed that the ads raised awareness of diseases and available options. The public stated that the commercials were more memorable with frequent presentation and grotesque or humorous stories in the …show more content…
The United States and New Zealand are the only two countries that completely allow DTCA for pharmaceuticals. Some countries have made some advertising legal for common diseases and disorders (e.g. diabetes, asthma). However, others have made it illegal completely (e.g. European Union). The FDA (Food and Drug Administration) of the U.S. has made guidelines for these pharmaceutical companies to follow. One that the article points out is the commercial must have an equal presentation of the benefits and the risks of these drugs. Advocates for this form of advertising say that DTCA can inform patients about new treatment options. They also argue that it persuades people to visit